Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth

Detalhes bibliográficos
Autor(a) principal: Salarelli, Alberto
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: InCID
Texto Completo: https://www.revistas.usp.br/incid/article/view/42348
Resumo: The article examines the arguments made by Marshall McLuhan in the last chapter of his book Understanding Media related to the impact of information technology on social organization. Written fifty years ago, they show today, with the advent of the network society, their full value by contributing to a real “McLuhan renaissance”. Particularly this essay points out that McLuhan was not at all optimistic and enthusiastic about the computer revolution but instead, he expressed a very strong concern about the growing power of technology. This worldview relates McLuhan’s thought to the theories of contemporary authors such as Lanier, Carr and Schirrmarcher.
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spelling Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birthRelendo o último capítulo de Understanding media. Um tributo a Marshall McLuhan no centenário de seu nascimentoMarshall McLuhanTeoria da MediaSociedade em RedeTecnopoder.Marshall McLuhanMedia TheoryNetwork SocietyTechnopowerThe article examines the arguments made by Marshall McLuhan in the last chapter of his book Understanding Media related to the impact of information technology on social organization. Written fifty years ago, they show today, with the advent of the network society, their full value by contributing to a real “McLuhan renaissance”. Particularly this essay points out that McLuhan was not at all optimistic and enthusiastic about the computer revolution but instead, he expressed a very strong concern about the growing power of technology. This worldview relates McLuhan’s thought to the theories of contemporary authors such as Lanier, Carr and Schirrmarcher.O artigo examina os argumentos de Marshall McLuhan no último capítulo de seu livro Understanding Media, relativos ao impacto da tecnologia da informação na organização social. Escritos há cinqüenta anos, esses argumentos revelam, hoje, com a realização da sociedade em rede, seu valor pleno, contribuindo para um verdadeiro “Renascimento McLuhan”. Em específico, o ensaio aponta que McLuhan não era absolutamente otimista ou entusiasta em relação à revolução digital, mas sim, pelo contrário, expressava uma profunda preocupação sobre o poder crescente da tecnologia. Essa visão do mundo coloca emrelação as reflexões de McLuhan com as teorias de autores contemporâneos tais como Lanier, Carr e Schirrmarcher.Universidade de São Paulo. Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto2011-12-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/save-ashttps://www.revistas.usp.br/incid/article/view/4234810.11606/issn.2178-2075.v2i2p3-18InCID: Revista de Ciência da Informação e Documentação; v. 2 n. 2 (2011); 3-182178-2075reponame:InCIDinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/incid/article/view/42348/46019Salarelli, Albertoinfo:eu-repo/semantics/openAccess2015-04-14T11:19:51ZRevistahttp://revistas.ffclrp.usp.br/incidPUB
dc.title.none.fl_str_mv Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
Relendo o último capítulo de Understanding media. Um tributo a Marshall McLuhan no centenário de seu nascimento
title Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
spellingShingle Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
Salarelli, Alberto
Marshall McLuhan
Teoria da Media
Sociedade em Rede
Tecnopoder.
Marshall McLuhan
Media Theory
Network Society
Technopower
title_short Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
title_full Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
title_fullStr Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
title_full_unstemmed Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
title_sort Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
author Salarelli, Alberto
author_facet Salarelli, Alberto
author_role author
dc.contributor.author.fl_str_mv Salarelli, Alberto
dc.subject.por.fl_str_mv Marshall McLuhan
Teoria da Media
Sociedade em Rede
Tecnopoder.
Marshall McLuhan
Media Theory
Network Society
Technopower
topic Marshall McLuhan
Teoria da Media
Sociedade em Rede
Tecnopoder.
Marshall McLuhan
Media Theory
Network Society
Technopower
description The article examines the arguments made by Marshall McLuhan in the last chapter of his book Understanding Media related to the impact of information technology on social organization. Written fifty years ago, they show today, with the advent of the network society, their full value by contributing to a real “McLuhan renaissance”. Particularly this essay points out that McLuhan was not at all optimistic and enthusiastic about the computer revolution but instead, he expressed a very strong concern about the growing power of technology. This worldview relates McLuhan’s thought to the theories of contemporary authors such as Lanier, Carr and Schirrmarcher.
publishDate 2011
dc.date.none.fl_str_mv 2011-12-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/incid/article/view/42348
10.11606/issn.2178-2075.v2i2p3-18
url https://www.revistas.usp.br/incid/article/view/42348
identifier_str_mv 10.11606/issn.2178-2075.v2i2p3-18
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/incid/article/view/42348/46019
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/save-as
dc.publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto
publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto
dc.source.none.fl_str_mv InCID: Revista de Ciência da Informação e Documentação; v. 2 n. 2 (2011); 3-18
2178-2075
reponame:InCID
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str InCID
collection InCID
repository.name.fl_str_mv
repository.mail.fl_str_mv
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