Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse

Detalhes bibliográficos
Autor(a) principal: Schuchter Rofino, Ana Luísa
Data de Publicação: 2023
Outros Autores: Carrera Malerba, João Paulo
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/2938
Resumo: The article analyzes the dynamics of coded and socially shared discourses about the Traditional Communities of Terreiro (CTTro) through the memes “Barbies Macumbeiras: which one are you?” from an Instagram profile. Understanding images of control as the ideological dimension of racism (BUENO, 2020; COLLINS, 2019), we analyze how the narratives produce meanings linked to the logic of religious racism when applying the Barbie doll ideology to the sacred black. It is assumed that the border zone of discursivity (SODRÉ, 2023) acts towards the conservation of racially discriminatory values through social media platforms.
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spelling Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of DiscourseOperación Barbies Macumbeiras: eliminación cultural en la zona fronteriza del discurso Operação Barbies Macumbeiras: apagamento cultural na zona fronteiriça do discursoRacismo ReligiosoImagens de ControleMemesReligious racismControl imagesMemesRacismo religiosoControlar imágenesMemesThe article analyzes the dynamics of coded and socially shared discourses about the Traditional Communities of Terreiro (CTTro) through the memes “Barbies Macumbeiras: which one are you?” from an Instagram profile. Understanding images of control as the ideological dimension of racism (BUENO, 2020; COLLINS, 2019), we analyze how the narratives produce meanings linked to the logic of religious racism when applying the Barbie doll ideology to the sacred black. It is assumed that the border zone of discursivity (SODRÉ, 2023) acts towards the conservation of racially discriminatory values through social media platforms.El artículo analiza la dinámica de discursos codificados y socialmente compartidos sobre las Comunidades Tradicionales de Terreiro (CTTro) a través de los memes “Barbies Macumbeiras: ¿cuál eres tú?” de un perfil de Instagram. Entendiendo las imágenes de control como la dimensión ideológica del racismo (BUENO, 2020; COLLINS, 2019), analizamos cómo las narrativas activadas producen significados vinculados a la lógica del racismo religioso al aplicar la ideología de la muñeca Barbie al negro sagrado. Se supone que la zona fronteriza de la discursividad (SODRÉ, 2023) actúa en la conservación de valores racialmente discriminatorios a través de las plataformas de redes sociales.O artigo analisa a dinâmica dos discursos codificados e socialmente partilhados sobre as Comunidades Tradicionais de Terreiro (CTTro) através dos memes “Barbies Macumbeiras: qual você é?” de um perfil no Instagram. Compreendendo as imagens de controle como a dimensão ideológica do racismo (BUENO, 2020; COLLINS, 2019), analisamos como as narrativas acionadas produzem significações ligadas à lógica do racismo religioso ao aplicar a ideologia da boneca Barbie ao sagrado preto. Assume-se que a zona fronteiriça da discursividade (SODRÉ, 2023) atua na conservação de valores racialmente discriminatórios a partir das plataformas de mídias sociais.ABEC2023-12-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/293810.30962/ec.2938E-Compós; Vol. 26 (2023): E-Compós 2023E-Compós; Vol. 26 (2023): E-Compós 2023E-Compós; v. 26 (2023): E-Compós 20231808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/2938/2146Copyright (c) 2023 Ana Schuchter, João Paulo Malerbahttps://creativecommons.org/licenses/by-nd/4.0info:eu-repo/semantics/openAccessSchuchter Rofino, Ana LuísaCarrera Malerba, João Paulo2023-12-31T01:53:51Zoai:ojs.www.e-compos.org.br:article/2938Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-12-31T01:53:51E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse
Operación Barbies Macumbeiras: eliminación cultural en la zona fronteriza del discurso
Operação Barbies Macumbeiras: apagamento cultural na zona fronteiriça do discurso
title Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse
spellingShingle Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse
Schuchter Rofino, Ana Luísa
Racismo Religioso
Imagens de Controle
Memes
Religious racism
Control images
Memes
Racismo religioso
Controlar imágenes
Memes
title_short Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse
title_full Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse
title_fullStr Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse
title_full_unstemmed Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse
title_sort Barbie Macumbeiras Operation: Cultural Erasure in the Border Zone of Discourse
author Schuchter Rofino, Ana Luísa
author_facet Schuchter Rofino, Ana Luísa
Carrera Malerba, João Paulo
author_role author
author2 Carrera Malerba, João Paulo
author2_role author
dc.contributor.author.fl_str_mv Schuchter Rofino, Ana Luísa
Carrera Malerba, João Paulo
dc.subject.por.fl_str_mv Racismo Religioso
Imagens de Controle
Memes
Religious racism
Control images
Memes
Racismo religioso
Controlar imágenes
Memes
topic Racismo Religioso
Imagens de Controle
Memes
Religious racism
Control images
Memes
Racismo religioso
Controlar imágenes
Memes
description The article analyzes the dynamics of coded and socially shared discourses about the Traditional Communities of Terreiro (CTTro) through the memes “Barbies Macumbeiras: which one are you?” from an Instagram profile. Understanding images of control as the ideological dimension of racism (BUENO, 2020; COLLINS, 2019), we analyze how the narratives produce meanings linked to the logic of religious racism when applying the Barbie doll ideology to the sacred black. It is assumed that the border zone of discursivity (SODRÉ, 2023) acts towards the conservation of racially discriminatory values through social media platforms.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2938
10.30962/ec.2938
url https://www.e-compos.org.br/e-compos/article/view/2938
identifier_str_mv 10.30962/ec.2938
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2938/2146
dc.rights.driver.fl_str_mv Copyright (c) 2023 Ana Schuchter, João Paulo Malerba
https://creativecommons.org/licenses/by-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Ana Schuchter, João Paulo Malerba
https://creativecommons.org/licenses/by-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 26 (2023): E-Compós 2023
E-Compós; Vol. 26 (2023): E-Compós 2023
E-Compós; v. 26 (2023): E-Compós 2023
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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