Nego Memes - racist discourse (un)veiled in multimodal composition

• Autor(a) principal: Moreira, Ailton Pinheiro
• Data de Publicação: 2021
• Outros Autores: Lima , Ana Maria Pereira, Batista Júnior, José Ribamar Lopes
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista da ABRALIN (Online)
• Texto Completo: https://revista.abralin.org/index.php/abralin/article/view/1888
• topic: Memes; Racismo; Multimodalidade; Análise de Discurso Crítica; Memes; Racism; Multimodality; Critical Discourse Analysis

In the face of the profound changes that today's society has undergone, largely due to digital technologies and the internet, discursive practices intensify and promote the recontextualization of genres and cultural artifacts marked by multimodality materializing speeches by hegemonic groups that rely on ideologies to support themselves and strengthen asymmetric power relations. Racism finds support in discursive practices and continues to position itself, often in a veiled way, and this requires interactants to carefully read/observe the texts with which they interact. Internet memes, supposedly jesting, may act in service of these ideologies by naturalizing racism. Thus, Nego Memes are the scope of this descriptive-qualitative research, aiming to reflect on racism (un)revealed in its multimodal composition, to assess its “joking” content, to induce the critical thinking, and to reinforce the discussion focused on racism in Brazil from the perspective of Critical Discourse Analysis (FAIRCLOUGH, 2001; 2003; RESENDE; RAMALHO, 2019; VIEIRA; RESENDE, 2016). The analysis revealed that the racist ideology finds support in the supposedly jesting content of these memes, naturalizing asymmetries of power and strengthening social structures marked by the exclusion and exploitation of black people