Sustainable Business Models in a Challenging Context: The Amana Katu Case

• Autor(a) principal: Fernandes,José Augusto Lacerda
• Data de Publicação: 2021
• Outros Autores: Sousa-Filho,José Milton de, Viana,Fernando Luiz Emerenciano
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: RAC. Revista de Administração Contemporânea (Online)
• Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000300305
• topic: sustainable business models; circular economy; challenging context; co-creation; Amazon

ABSTRACT Context: the Brazilian Amazon region has the largest hydrographic basin in the world. However, even with such abundance, a good part of the population does not have access to quality water in their daily lives. In order to change that reality, a social business called Amana Katu created an innovative sustainable business model based on the principles of circular economy, built through partnerships with NGOs, corporations, government, and universities. Objective: this study aims to understand how sustainable business models can be co-created in challenging contexts. Methods: based on a qualitative case study, data was collected in three phases, from primary and secondary sources over three years, and analyzed following content analysis procedures. Results: the business model is based on different principles of circular economy, and the business co-creation process, based on partnerships with different stakeholders, was fundamental for the generation of value and impact associated with the three dimensions of sustainability. Conclusions: these results contribute to theory for a better understanding of the creation and development of SBMs in challenging contexts. In this kind of context, co-creation processes and a deep relationship with stakeholders have a unique function, and collaborate to create successful initiatives.