Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic

Detalhes bibliográficos
Autor(a) principal: Fonseca,Luíza
Data de Publicação: 2021
Outros Autores: Rocha,Angela da
Tipo de documento: Relatório
Idioma: eng
Título da fonte: RAC. Revista de Administração Contemporânea (Online)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700801
Resumo: ABSTRACT This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future.
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spelling Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemicinternational businessinternational marketingglobal value chainCOVID-19ABSTRACT This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future.Associação Nacional de Pós-Graduação e Pesquisa em Administração2021-01-01info:eu-repo/semantics/reportinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700801Revista de Administração Contemporânea v.25 n.spe 2021reponame:RAC. Revista de Administração Contemporânea (Online)instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/1982-7849rac2021200216.eninfo:eu-repo/semantics/openAccessFonseca,LuízaRocha,Angela daeng2021-04-27T00:00:00Zoai:scielo:S1415-65552021000700801Revistahttps://rac.anpad.org.br/index.php/racONGhttps://rac.anpad.org.br/index.php/rac/oairac@anpad.org.br1982-78491415-6555opendoar:2021-04-27T00:00RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false
dc.title.none.fl_str_mv Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
title Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
spellingShingle Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
Fonseca,Luíza
international business
international marketing
global value chain
COVID-19
title_short Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
title_full Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
title_fullStr Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
title_full_unstemmed Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
title_sort Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
author Fonseca,Luíza
author_facet Fonseca,Luíza
Rocha,Angela da
author_role author
author2 Rocha,Angela da
author2_role author
dc.contributor.author.fl_str_mv Fonseca,Luíza
Rocha,Angela da
dc.subject.por.fl_str_mv international business
international marketing
global value chain
COVID-19
topic international business
international marketing
global value chain
COVID-19
description ABSTRACT This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/report
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format report
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700801
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700801
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1982-7849rac2021200216.en
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Associação Nacional de Pós-Graduação e Pesquisa em Administração
publisher.none.fl_str_mv Associação Nacional de Pós-Graduação e Pesquisa em Administração
dc.source.none.fl_str_mv Revista de Administração Contemporânea v.25 n.spe 2021
reponame:RAC. Revista de Administração Contemporânea (Online)
instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron:ANPAD
instname_str Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron_str ANPAD
institution ANPAD
reponame_str RAC. Revista de Administração Contemporânea (Online)
collection RAC. Revista de Administração Contemporânea (Online)
repository.name.fl_str_mv RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
repository.mail.fl_str_mv rac@anpad.org.br
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