Tourism and photography: a bibliometric study on using image analysis methodologies in the tourism researches

• Autor(a) principal: Estelita Godoy, Karla
• Data de Publicação: 2019
• Outros Autores: da Silva Leite, Iasmim
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista Brasileira de Pesquisa em Turismo
• Texto Completo: https://rbtur.org.br/rbtur/article/view/1573
• topic: Tourism research; Image analysis methodologies; New methodologies; Photography; Investigación en turismo; Metodologías de análisis de la imagen; Nuevas metodologias; Fotografía.; Pesquisa em turismo; Metodologias de análise da imagem; Novas metodologias; Fotografia.

This article intends to investigate on using image analysis methodologies in recent national and international tourism surveys, from 2012 to 2017. Through exploratory and bibliometric research on the basis of world-wide journals, we sought to verify the main methodologies used in the field of tourism, in which areas these methods are most often used and how images are collected for research. As a result, it was verified that tourism research uses traditional methodologies to analyze images, such as semiotics and content analysis. Several methodologies have appeared more subtly, such as volunteer-employed photography, visual anthropology / photo- nography, photo elicitation, Zaltman metaphor elicitation technique (ZMET), and others, including iconography. It should be noted that the use of these methodologies, in general in the area of management and marketing of tourist destinations, was based on other well-known qualitative methods – in-depth interviews and participant observation, for example – as a way of validating the results of the research. However, it was noted through this mapping that visual analysis methodologies can contribute to tourism research, capturing the tourist's gaze and offering perspectives that surveys or in-depth interviews are not able to provide. Thus, this article points out new possibilities for researches in tourism.