Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório do Centro Universitário Braz Cubas |
Texto Completo: | https://repositorio.cruzeirodosul.edu.br/handle/123456789/436 |
Resumo: | The 12-inch vinyl record (LP) was the music industry's main media in the 20th century. In this context, the cover that wrapped the disc, articulating argumentative elements through graphic design, promoted the product and collaborated in the adhesion to a new musical proposal. The corpus of this study includes the covers of seven LPs from Tropicália, a musical movement led by the artists Caetano Veloso and Gilberto Gil, who flourished between October 1967 and December 1968. Considering the cover as a discourse, the general objective of the research is to understand which way the covers of these LPs corroborate the musical proposal of the movement. As a specific objective, it demonstrates what argumentative resources were used in their graphic projects. The theoretical foundations of Rhetoric - as systematized by Aristotle (2012) and extended by modern thinkers such as Reboul (1998) and Tringali (2014) - supported this study, as well as concepts of the New Rhetoric of Perelman and Olbrechts-Tyteca (2014). The visual literacy primer proposed by Dondis (2015), provided us with tools for understanding visual language, in conjunction with Barthes's (2015) notions of Image Rhetoric. At the confluence of the New Rhetoric with Graphic Design, we adopted the analysis tool proposed by Almeida Junior and Nojima (2010). This investigation seems relevant to us, considering the little that has been dedicated to the visual language and its argumentative possibilities in the scope of linguistic studies, especially with the object of record cover. We consider that our objective was reached, because, through the analyzes of the corpus, we could perceive the argumentative resources of the seven covers, so that six of them corroborate the tropicalist ethos, and one of them does not. |
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Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da TropicáliaPacking sounds and seducing the eyes: the argument on the Tropicalia album coversArgumentação e retóricaCapa de discoDesign gráficoTexto sincréticoTropicáliaCNPQ::LINGUISTICA, LETRAS E ARTESThe 12-inch vinyl record (LP) was the music industry's main media in the 20th century. In this context, the cover that wrapped the disc, articulating argumentative elements through graphic design, promoted the product and collaborated in the adhesion to a new musical proposal. The corpus of this study includes the covers of seven LPs from Tropicália, a musical movement led by the artists Caetano Veloso and Gilberto Gil, who flourished between October 1967 and December 1968. Considering the cover as a discourse, the general objective of the research is to understand which way the covers of these LPs corroborate the musical proposal of the movement. As a specific objective, it demonstrates what argumentative resources were used in their graphic projects. The theoretical foundations of Rhetoric - as systematized by Aristotle (2012) and extended by modern thinkers such as Reboul (1998) and Tringali (2014) - supported this study, as well as concepts of the New Rhetoric of Perelman and Olbrechts-Tyteca (2014). The visual literacy primer proposed by Dondis (2015), provided us with tools for understanding visual language, in conjunction with Barthes's (2015) notions of Image Rhetoric. At the confluence of the New Rhetoric with Graphic Design, we adopted the analysis tool proposed by Almeida Junior and Nojima (2010). This investigation seems relevant to us, considering the little that has been dedicated to the visual language and its argumentative possibilities in the scope of linguistic studies, especially with the object of record cover. We consider that our objective was reached, because, through the analyzes of the corpus, we could perceive the argumentative resources of the seven covers, so that six of them corroborate the tropicalist ethos, and one of them does not.O disco de vinil de 12 polegadas (LP) foi a principal mídia da indústria da música no século XX. Nesse contexto, a capa que embalava o disco, articulando elementos argumentativos por meio do projeto gráfico, promovia o produto e colaborava na adesão a uma nova proposta musical. O corpus deste estudo compreende as capas de sete LPs da Tropicália, movimento musical capitaneado pelos artistas Caetano Veloso e Gilberto Gil, que floresceu entre outubro de 1967 e dezembro de 1968. Considerando a capa como um discurso, a investigação, tem como objetivo geral, compreender de que maneira as capas desses LPs corroboram a proposta musical do movimento. Como objetivo específico, demonstra quais recursos argumentativos foram empregados nos seus projetos gráficos. Os fundamentos teóricos da Retórica – conforme sistematizada por Aristóteles (2012) e estendida modernamente por pensadores como Reboul (1998) e Tringali (2014) – sustentaram este estudo, bem como conceitos da Nova Retórica de Perelman e Olbrechts-Tyteca (2014). A cartilha de alfabetização visual proposta por Dondis (2015), nos municiou de ferramentas para a compreensão da linguagem visual, em conjunto com as noções de Barthes (2015), acerca da Retórica da Imagem. Na confluência da Nova Retórica com o Design Gráfico, adotamos o ferramental de análise proposto por Almeida Junior e Nojima (2010). Tal investigação nos parece relevante, considerando o pouco que se tem dedicado à linguagem visual e suas possibilidades argumentativas no âmbito dos estudos linguísticos, especialmente tendo como objeto capas de disco. Consideramos que nosso objetivo foi alcançado, pois, por meio das análises do corpus, pudemos perceber os recursos argumentativos das sete capas, de tal forma que, seis delas corroboram o ethos tropicalista, e uma delas não.Universidade de FrancaBrasilPós-GraduaçãoPrograma de Mestrado em LinguísticaUNIFRANFerreira, Fernando Aparecido3702551725696037http://lattes.cnpq.br/3702551725696037Figueiredo, Maria Flávia0501927833510978http://lattes.cnpq.br/0501927833510978Costa, Silvia Scola da7011645521071228http://lattes.cnpq.br/7011645521071228Soares, Delzio Marques2020-03-28T21:16:48Z2020-03-28T21:16:48Z2019-06-17info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfSOARES, Delzio Marques. Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália. Franca, SP, 2019. 180 f. Dissertação (Mestrado em Linguística) - Universidade de Franca. 2019.https://repositorio.cruzeirodosul.edu.br/handle/123456789/436porinfo:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2020-03-28T21:18:07Zoai:repositorio.cruzeirodosul.edu.br:123456789/436Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2020-03-28T21:18:07Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false |
dc.title.none.fl_str_mv |
Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália Packing sounds and seducing the eyes: the argument on the Tropicalia album covers |
title |
Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália |
spellingShingle |
Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália Soares, Delzio Marques Argumentação e retórica Capa de disco Design gráfico Texto sincrético Tropicália CNPQ::LINGUISTICA, LETRAS E ARTES |
title_short |
Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália |
title_full |
Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália |
title_fullStr |
Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália |
title_full_unstemmed |
Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália |
title_sort |
Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália |
author |
Soares, Delzio Marques |
author_facet |
Soares, Delzio Marques |
author_role |
author |
dc.contributor.none.fl_str_mv |
Ferreira, Fernando Aparecido 3702551725696037 http://lattes.cnpq.br/3702551725696037 Figueiredo, Maria Flávia 0501927833510978 http://lattes.cnpq.br/0501927833510978 Costa, Silvia Scola da 7011645521071228 http://lattes.cnpq.br/7011645521071228 |
dc.contributor.author.fl_str_mv |
Soares, Delzio Marques |
dc.subject.por.fl_str_mv |
Argumentação e retórica Capa de disco Design gráfico Texto sincrético Tropicália CNPQ::LINGUISTICA, LETRAS E ARTES |
topic |
Argumentação e retórica Capa de disco Design gráfico Texto sincrético Tropicália CNPQ::LINGUISTICA, LETRAS E ARTES |
description |
The 12-inch vinyl record (LP) was the music industry's main media in the 20th century. In this context, the cover that wrapped the disc, articulating argumentative elements through graphic design, promoted the product and collaborated in the adhesion to a new musical proposal. The corpus of this study includes the covers of seven LPs from Tropicália, a musical movement led by the artists Caetano Veloso and Gilberto Gil, who flourished between October 1967 and December 1968. Considering the cover as a discourse, the general objective of the research is to understand which way the covers of these LPs corroborate the musical proposal of the movement. As a specific objective, it demonstrates what argumentative resources were used in their graphic projects. The theoretical foundations of Rhetoric - as systematized by Aristotle (2012) and extended by modern thinkers such as Reboul (1998) and Tringali (2014) - supported this study, as well as concepts of the New Rhetoric of Perelman and Olbrechts-Tyteca (2014). The visual literacy primer proposed by Dondis (2015), provided us with tools for understanding visual language, in conjunction with Barthes's (2015) notions of Image Rhetoric. At the confluence of the New Rhetoric with Graphic Design, we adopted the analysis tool proposed by Almeida Junior and Nojima (2010). This investigation seems relevant to us, considering the little that has been dedicated to the visual language and its argumentative possibilities in the scope of linguistic studies, especially with the object of record cover. We consider that our objective was reached, because, through the analyzes of the corpus, we could perceive the argumentative resources of the seven covers, so that six of them corroborate the tropicalist ethos, and one of them does not. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-06-17 2020-03-28T21:16:48Z 2020-03-28T21:16:48Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
SOARES, Delzio Marques. Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália. Franca, SP, 2019. 180 f. Dissertação (Mestrado em Linguística) - Universidade de Franca. 2019. https://repositorio.cruzeirodosul.edu.br/handle/123456789/436 |
identifier_str_mv |
SOARES, Delzio Marques. Embalando sons e seduzindo o olhar: a argumentação nas capas de discos da Tropicália. Franca, SP, 2019. 180 f. Dissertação (Mestrado em Linguística) - Universidade de Franca. 2019. |
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Universidade de Franca Brasil Pós-Graduação Programa de Mestrado em Linguística UNIFRAN |
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Universidade de Franca Brasil Pós-Graduação Programa de Mestrado em Linguística UNIFRAN |
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