Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Revista ENIAC pesquisa |
Texto Completo: | https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429 |
Resumo: | Cuba is opening the way to the development of foreign investment, which, starting from the economic, political and social transformations that unfold in the country, is of great importance. Knowing the characteristics of the management in the facilities of the nation, under the mixed administration, is a vital task if you want to achieve efficiency and effectiveness in the practice of tourism. This requires a multidisciplinary and interdisciplinary approach, as it favors the interrelation of intercultural communication processes that can be positive or harmful to the future of Cuban society and organizational culture. This work characterizes the implementation of Public Relations in the Hotels Parque Central and Iberostar Varadero, both under the multinational management of the Spanish hotel chain Iberostar Hotels and Resorts in association with the Cubanacan national chain, exploring the Cultural Barriers to Communication that Can hinder their strategic objectives. Special attention is also given to the ethical aspects of the communication management of the two hotels studied. The case study method was used mainly qualitatively. The techniques of structured observation, semi-structured surveys, bibliographic review, document review and in-depth interview were used to clarify doubts. Through the results obtained, it was perceived the importance of knowing the Cultural Barriers to Communication to efficiently manage the hotels, mainly when it is a multinational network operating in another country. |
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Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case studyBarreras Culturales en la Comunicación y Ética en la gestión de Relaciones Públicas de empresas multinacionales turísticas en Cuba: un estudio de casoCultural Barriers to CommunicationTourismMultinational ManagementPublic RelationsHotel NetworksIberostar.Barreras Culturales en la ComunicaciónTurismoGestión multinacionalRelaciones PúblicasRedes hotelerasIberostar.Cuba is opening the way to the development of foreign investment, which, starting from the economic, political and social transformations that unfold in the country, is of great importance. Knowing the characteristics of the management in the facilities of the nation, under the mixed administration, is a vital task if you want to achieve efficiency and effectiveness in the practice of tourism. This requires a multidisciplinary and interdisciplinary approach, as it favors the interrelation of intercultural communication processes that can be positive or harmful to the future of Cuban society and organizational culture. This work characterizes the implementation of Public Relations in the Hotels Parque Central and Iberostar Varadero, both under the multinational management of the Spanish hotel chain Iberostar Hotels and Resorts in association with the Cubanacan national chain, exploring the Cultural Barriers to Communication that Can hinder their strategic objectives. Special attention is also given to the ethical aspects of the communication management of the two hotels studied. The case study method was used mainly qualitatively. The techniques of structured observation, semi-structured surveys, bibliographic review, document review and in-depth interview were used to clarify doubts. Through the results obtained, it was perceived the importance of knowing the Cultural Barriers to Communication to efficiently manage the hotels, mainly when it is a multinational network operating in another country.Cuba está abriendo paso al desarrollo de la inversión extranjera, la cual, y a partir de las transformaciones económicas, políticas y sociales que se despliegan en el país, tiene una gran importancia. Conocer las características de la gestión en las instalaciones de la nación, bajo la administración mixta, es una tarea vital si se desea alcanzar la eficiencia y eficacia en la práctica de la actividad turística. Ello requiere un abordaje multi e interdisciplinario, en tanto favorece la interrelación de procesos de comunicación intercultural que pueden resultar positivos o nocivos para el devenir de la sociedad y la cultura organizacional cubanas. Este trabajo caracteriza la implementación de las Relaciones Públicas, en los Hoteles Parque Central e Iberostar Varadero, ambos, bajo la gerencia multinacional de la cadena hotelera española Iberostar Hotels and Resorts en asociación con la Cadena nacional Cubanacán, explorando las Barreras Culturales en la Comunicación que pueden entorpecer sus objetivos estratégicos. Taambien se presta especial atención a los aspectos éticos de la gestión de la comunicación de las dos hoteles estudiados. Se utilizó el método de estudio de caso de forma principalmente cualitativa. Se aplicaron las técnicas de observación estructurada, encuestas semiestructuradas, revisión bibliográfica, revisión documental y entrevista en profundidad para esclarecer dudas. A través de los resultados levantados se percibió la importancia de conocer las Barreras Culturales en la Comunicación para administrar de forma eficiente los hoteles, principalmente cuando se trata de una red multinacional operando en otro país. Centro Universitário ENIAC2017-07-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/42910.22567/rep.v6i1.429Revista Eniac Pesquisa; Vol. 6 No. 1 (2017); 59-80REVISTA ENIAC PESQUISA; Vol. 6 Núm. 1 (2017); 59-80REVISTA ENIAC PESQUISA; v. 6 n. 1 (2017); 59-802316-234110.22567/rep.v6i1reponame:Revista ENIAC pesquisainstname:Centro Universitário Eniacinstacron:ENIACspahttps://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429/517Copyright (c) 2017 REVISTA ENIAC PESQUISAhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBello Cordero, IramisOrtiz, Felipe Chibás2024-07-09T18:47:48Zoai:ojs.pkp.sfu.ca:article/429Revistahttps://ojs.eniac.com.br/index.php/EniacPesquisaPRIhttp://ojs.eniac.com.br/index.php/EniacPesquisa/oai||revistaeniacpesquisa@fernandoasantos.com.br2316-23412316-2341opendoar:2024-07-09T18:47:48Revista ENIAC pesquisa - Centro Universitário Eniacfalse |
dc.title.none.fl_str_mv |
Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study Barreras Culturales en la Comunicación y Ética en la gestión de Relaciones Públicas de empresas multinacionales turísticas en Cuba: un estudio de caso |
title |
Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study |
spellingShingle |
Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study Bello Cordero, Iramis Cultural Barriers to Communication Tourism Multinational Management Public Relations Hotel Networks Iberostar. Barreras Culturales en la Comunicación Turismo Gestión multinacional Relaciones Públicas Redes hoteleras Iberostar. |
title_short |
Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study |
title_full |
Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study |
title_fullStr |
Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study |
title_full_unstemmed |
Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study |
title_sort |
Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study |
author |
Bello Cordero, Iramis |
author_facet |
Bello Cordero, Iramis Ortiz, Felipe Chibás |
author_role |
author |
author2 |
Ortiz, Felipe Chibás |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Bello Cordero, Iramis Ortiz, Felipe Chibás |
dc.subject.por.fl_str_mv |
Cultural Barriers to Communication Tourism Multinational Management Public Relations Hotel Networks Iberostar. Barreras Culturales en la Comunicación Turismo Gestión multinacional Relaciones Públicas Redes hoteleras Iberostar. |
topic |
Cultural Barriers to Communication Tourism Multinational Management Public Relations Hotel Networks Iberostar. Barreras Culturales en la Comunicación Turismo Gestión multinacional Relaciones Públicas Redes hoteleras Iberostar. |
description |
Cuba is opening the way to the development of foreign investment, which, starting from the economic, political and social transformations that unfold in the country, is of great importance. Knowing the characteristics of the management in the facilities of the nation, under the mixed administration, is a vital task if you want to achieve efficiency and effectiveness in the practice of tourism. This requires a multidisciplinary and interdisciplinary approach, as it favors the interrelation of intercultural communication processes that can be positive or harmful to the future of Cuban society and organizational culture. This work characterizes the implementation of Public Relations in the Hotels Parque Central and Iberostar Varadero, both under the multinational management of the Spanish hotel chain Iberostar Hotels and Resorts in association with the Cubanacan national chain, exploring the Cultural Barriers to Communication that Can hinder their strategic objectives. Special attention is also given to the ethical aspects of the communication management of the two hotels studied. The case study method was used mainly qualitatively. The techniques of structured observation, semi-structured surveys, bibliographic review, document review and in-depth interview were used to clarify doubts. Through the results obtained, it was perceived the importance of knowing the Cultural Barriers to Communication to efficiently manage the hotels, mainly when it is a multinational network operating in another country. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-07-02 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429 10.22567/rep.v6i1.429 |
url |
https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429 |
identifier_str_mv |
10.22567/rep.v6i1.429 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429/517 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 REVISTA ENIAC PESQUISA https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 REVISTA ENIAC PESQUISA https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Centro Universitário ENIAC |
publisher.none.fl_str_mv |
Centro Universitário ENIAC |
dc.source.none.fl_str_mv |
Revista Eniac Pesquisa; Vol. 6 No. 1 (2017); 59-80 REVISTA ENIAC PESQUISA; Vol. 6 Núm. 1 (2017); 59-80 REVISTA ENIAC PESQUISA; v. 6 n. 1 (2017); 59-80 2316-2341 10.22567/rep.v6i1 reponame:Revista ENIAC pesquisa instname:Centro Universitário Eniac instacron:ENIAC |
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Centro Universitário Eniac |
instacron_str |
ENIAC |
institution |
ENIAC |
reponame_str |
Revista ENIAC pesquisa |
collection |
Revista ENIAC pesquisa |
repository.name.fl_str_mv |
Revista ENIAC pesquisa - Centro Universitário Eniac |
repository.mail.fl_str_mv |
||revistaeniacpesquisa@fernandoasantos.com.br |
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1809207907888136192 |