Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study

Detalhes bibliográficos
Autor(a) principal: Bello Cordero, Iramis
Data de Publicação: 2017
Outros Autores: Ortiz, Felipe Chibás
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Revista ENIAC pesquisa
Texto Completo: https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429
Resumo: Cuba is opening the way to the development of foreign investment, which, starting from the economic, political and social transformations that unfold in the country, is of great importance. Knowing the characteristics of the management in the facilities of the nation, under the mixed administration, is a vital task if you want to achieve efficiency and effectiveness in the practice of tourism. This requires a multidisciplinary and interdisciplinary approach, as it favors the interrelation of intercultural communication processes that can be positive or harmful to the future of Cuban society and organizational culture. This work characterizes the implementation of Public Relations in the Hotels Parque Central and Iberostar Varadero, both under the multinational management of the Spanish hotel chain Iberostar Hotels and Resorts in association with the Cubanacan national chain, exploring the Cultural Barriers to Communication that Can hinder their strategic objectives. Special attention is also given to the ethical aspects of the communication management of the two hotels studied. The case study method was used mainly qualitatively. The techniques of structured observation, semi-structured surveys, bibliographic review, document review and in-depth interview were used to clarify doubts. Through the results obtained, it was perceived the importance of knowing the Cultural Barriers to Communication to efficiently manage the hotels, mainly when it is a multinational network operating in another country.
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spelling Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case studyBarreras Culturales en la Comunicación y Ética en la gestión de Relaciones Públicas de empresas multinacionales turísticas en Cuba: un estudio de casoCultural Barriers to CommunicationTourismMultinational ManagementPublic RelationsHotel NetworksIberostar.Barreras Culturales en la ComunicaciónTurismoGestión multinacionalRelaciones PúblicasRedes hotelerasIberostar.Cuba is opening the way to the development of foreign investment, which, starting from the economic, political and social transformations that unfold in the country, is of great importance. Knowing the characteristics of the management in the facilities of the nation, under the mixed administration, is a vital task if you want to achieve efficiency and effectiveness in the practice of tourism. This requires a multidisciplinary and interdisciplinary approach, as it favors the interrelation of intercultural communication processes that can be positive or harmful to the future of Cuban society and organizational culture. This work characterizes the implementation of Public Relations in the Hotels Parque Central and Iberostar Varadero, both under the multinational management of the Spanish hotel chain Iberostar Hotels and Resorts in association with the Cubanacan national chain, exploring the Cultural Barriers to Communication that Can hinder their strategic objectives. Special attention is also given to the ethical aspects of the communication management of the two hotels studied. The case study method was used mainly qualitatively. The techniques of structured observation, semi-structured surveys, bibliographic review, document review and in-depth interview were used to clarify doubts. Through the results obtained, it was perceived the importance of knowing the Cultural Barriers to Communication to efficiently manage the hotels, mainly when it is a multinational network operating in another country.Cuba está abriendo paso al desarrollo de la inversión extranjera, la cual, y a partir de las transformaciones económicas, políticas y sociales que se despliegan en el país, tiene una gran importancia. Conocer las características de la gestión en las instalaciones de la nación, bajo la administración mixta, es una tarea vital si se desea alcanzar la eficiencia y eficacia en la práctica de la actividad turística. Ello requiere un abordaje multi e interdisciplinario, en tanto favorece la interrelación de procesos de comunicación intercultural que pueden resultar positivos o nocivos para el devenir de la sociedad y la cultura organizacional cubanas. Este trabajo caracteriza la implementación de las Relaciones Públicas, en los Hoteles Parque Central e Iberostar Varadero, ambos, bajo la gerencia multinacional de la cadena hotelera española Iberostar Hotels and Resorts en asociación con la Cadena nacional Cubanacán, explorando las Barreras Culturales en  la Comunicación  que pueden entorpecer sus objetivos estratégicos. Taambien se presta especial atención a los aspectos éticos de la gestión de la comunicación de las dos hoteles estudiados. Se utilizó el método de estudio de caso de forma principalmente cualitativa. Se aplicaron las técnicas de observación estructurada, encuestas semiestructuradas, revisión bibliográfica, revisión documental y entrevista en profundidad para esclarecer dudas.  A través de los resultados levantados se percibió la importancia de conocer las Barreras Culturales en  la Comunicación  para administrar de forma eficiente los hoteles, principalmente cuando se trata de una red multinacional operando en otro país. Centro Universitário ENIAC2017-07-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/42910.22567/rep.v6i1.429Revista Eniac Pesquisa; Vol. 6 No. 1 (2017); 59-80REVISTA ENIAC PESQUISA; Vol. 6 Núm. 1 (2017); 59-80REVISTA ENIAC PESQUISA; v. 6 n. 1 (2017); 59-802316-234110.22567/rep.v6i1reponame:Revista ENIAC pesquisainstname:Centro Universitário Eniacinstacron:ENIACspahttps://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429/517Copyright (c) 2017 REVISTA ENIAC PESQUISAhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBello Cordero, IramisOrtiz, Felipe Chibás2024-07-09T18:47:48Zoai:ojs.pkp.sfu.ca:article/429Revistahttps://ojs.eniac.com.br/index.php/EniacPesquisaPRIhttp://ojs.eniac.com.br/index.php/EniacPesquisa/oai||revistaeniacpesquisa@fernandoasantos.com.br2316-23412316-2341opendoar:2024-07-09T18:47:48Revista ENIAC pesquisa - Centro Universitário Eniacfalse
dc.title.none.fl_str_mv Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
Barreras Culturales en la Comunicación y Ética en la gestión de Relaciones Públicas de empresas multinacionales turísticas en Cuba: un estudio de caso
title Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
spellingShingle Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
Bello Cordero, Iramis
Cultural Barriers to Communication
Tourism
Multinational Management
Public Relations
Hotel Networks
Iberostar.
Barreras Culturales en la Comunicación
Turismo
Gestión multinacional
Relaciones Públicas
Redes hoteleras
Iberostar.
title_short Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
title_full Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
title_fullStr Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
title_full_unstemmed Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
title_sort Cultural barriers in communication and ethics in the management of public relations of multinational tourism companies in cuba: a case study
author Bello Cordero, Iramis
author_facet Bello Cordero, Iramis
Ortiz, Felipe Chibás
author_role author
author2 Ortiz, Felipe Chibás
author2_role author
dc.contributor.author.fl_str_mv Bello Cordero, Iramis
Ortiz, Felipe Chibás
dc.subject.por.fl_str_mv Cultural Barriers to Communication
Tourism
Multinational Management
Public Relations
Hotel Networks
Iberostar.
Barreras Culturales en la Comunicación
Turismo
Gestión multinacional
Relaciones Públicas
Redes hoteleras
Iberostar.
topic Cultural Barriers to Communication
Tourism
Multinational Management
Public Relations
Hotel Networks
Iberostar.
Barreras Culturales en la Comunicación
Turismo
Gestión multinacional
Relaciones Públicas
Redes hoteleras
Iberostar.
description Cuba is opening the way to the development of foreign investment, which, starting from the economic, political and social transformations that unfold in the country, is of great importance. Knowing the characteristics of the management in the facilities of the nation, under the mixed administration, is a vital task if you want to achieve efficiency and effectiveness in the practice of tourism. This requires a multidisciplinary and interdisciplinary approach, as it favors the interrelation of intercultural communication processes that can be positive or harmful to the future of Cuban society and organizational culture. This work characterizes the implementation of Public Relations in the Hotels Parque Central and Iberostar Varadero, both under the multinational management of the Spanish hotel chain Iberostar Hotels and Resorts in association with the Cubanacan national chain, exploring the Cultural Barriers to Communication that Can hinder their strategic objectives. Special attention is also given to the ethical aspects of the communication management of the two hotels studied. The case study method was used mainly qualitatively. The techniques of structured observation, semi-structured surveys, bibliographic review, document review and in-depth interview were used to clarify doubts. Through the results obtained, it was perceived the importance of knowing the Cultural Barriers to Communication to efficiently manage the hotels, mainly when it is a multinational network operating in another country.
publishDate 2017
dc.date.none.fl_str_mv 2017-07-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429
10.22567/rep.v6i1.429
url https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429
identifier_str_mv 10.22567/rep.v6i1.429
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/429/517
dc.rights.driver.fl_str_mv Copyright (c) 2017 REVISTA ENIAC PESQUISA
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 REVISTA ENIAC PESQUISA
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Centro Universitário ENIAC
publisher.none.fl_str_mv Centro Universitário ENIAC
dc.source.none.fl_str_mv Revista Eniac Pesquisa; Vol. 6 No. 1 (2017); 59-80
REVISTA ENIAC PESQUISA; Vol. 6 Núm. 1 (2017); 59-80
REVISTA ENIAC PESQUISA; v. 6 n. 1 (2017); 59-80
2316-2341
10.22567/rep.v6i1
reponame:Revista ENIAC pesquisa
instname:Centro Universitário Eniac
instacron:ENIAC
instname_str Centro Universitário Eniac
instacron_str ENIAC
institution ENIAC
reponame_str Revista ENIAC pesquisa
collection Revista ENIAC pesquisa
repository.name.fl_str_mv Revista ENIAC pesquisa - Centro Universitário Eniac
repository.mail.fl_str_mv ||revistaeniacpesquisa@fernandoasantos.com.br
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