Centrais de negócios: como enfrentar as redes internacionais de supermercados

Detalhes bibliográficos
Autor(a) principal: Yemal, José Alberto
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/65
Resumo: Due to the new reality of businesses, it can be observed that the strategic alliances are more and more presents in the nets of businesses, at the same time in that you/they dispute for larger analyses and considerations. Nowadays, in the retail section, the objective is the permanence in the market of small and medium supermarkets with the entrance of great international retail groups and the coalitions and acquisitions of the great national nets of supermarkets, the small supermarkets have been joining efforts to form alliances through the "central calls of businesses". The strategy is to create scale, to avoid middlemen and to buy basic products and to make high rotation from industry. The main focus of this article is to describe the formation of strategic alliances in the section supermarket through the headquarters of businesses for analyzing the entrance of a supermarket to the headquarters of businesses.
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spelling Centrais de negócios: como enfrentar as redes internacionais de supermercadosCentrais de NegóciosRedes de EmpresaAlianças. SupermercadosCentral of BusinessesNets of CompanyAlliancesSupermarketsDue to the new reality of businesses, it can be observed that the strategic alliances are more and more presents in the nets of businesses, at the same time in that you/they dispute for larger analyses and considerations. Nowadays, in the retail section, the objective is the permanence in the market of small and medium supermarkets with the entrance of great international retail groups and the coalitions and acquisitions of the great national nets of supermarkets, the small supermarkets have been joining efforts to form alliances through the "central calls of businesses". The strategy is to create scale, to avoid middlemen and to buy basic products and to make high rotation from industry. The main focus of this article is to describe the formation of strategic alliances in the section supermarket through the headquarters of businesses for analyzing the entrance of a supermarket to the headquarters of businesses.Diante de uma nova realidade de negócios, pode-se observar que as alianças estratégicas estão cada vez mais presentes nas redes de negócios, ao mesmo tempo em que demandam por maiores análises e ponderações. Atualmente, no setor varejista, o objetivo é a permanência no mercado de pequenos e médios supermercados principalmente com a entrada de grandes grupos varejistas internacionais e com as fusões e aquisições das grandes redes de supermercados nacionais, pequenos supermercadistas têm unido esforços para formar alianças através das chamadas “centrais de negócios”. A estratégia é criar escala, evitar intermediários e comprar produtos básicos e de alto giro diretamente da indústria. O foco principal deste artigo é descrever a formação de alianças estratégicas no setor supermercadista através das centrais de negócios, analisando a entrada de um supermercado a uma central de negócios.Escola Superior de Propaganda e Marketing - ESPM2008-03-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/6510.18568/1980-4865.3153-71Internext - International Business and Management Review ; Vol. 3 No. 1 (2008); 53-71Internext; v. 3 n. 1 (2008); 53-711980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/65/62Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessYemal, José Alberto2023-03-27T20:33:37Zoai:ojs.emnuvens.com.br:article/65Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:33:37Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Centrais de negócios: como enfrentar as redes internacionais de supermercados
title Centrais de negócios: como enfrentar as redes internacionais de supermercados
spellingShingle Centrais de negócios: como enfrentar as redes internacionais de supermercados
Yemal, José Alberto
Centrais de Negócios
Redes de Empresa
Alianças. Supermercados
Central of Businesses
Nets of Company
Alliances
Supermarkets
title_short Centrais de negócios: como enfrentar as redes internacionais de supermercados
title_full Centrais de negócios: como enfrentar as redes internacionais de supermercados
title_fullStr Centrais de negócios: como enfrentar as redes internacionais de supermercados
title_full_unstemmed Centrais de negócios: como enfrentar as redes internacionais de supermercados
title_sort Centrais de negócios: como enfrentar as redes internacionais de supermercados
author Yemal, José Alberto
author_facet Yemal, José Alberto
author_role author
dc.contributor.author.fl_str_mv Yemal, José Alberto
dc.subject.por.fl_str_mv Centrais de Negócios
Redes de Empresa
Alianças. Supermercados
Central of Businesses
Nets of Company
Alliances
Supermarkets
topic Centrais de Negócios
Redes de Empresa
Alianças. Supermercados
Central of Businesses
Nets of Company
Alliances
Supermarkets
description Due to the new reality of businesses, it can be observed that the strategic alliances are more and more presents in the nets of businesses, at the same time in that you/they dispute for larger analyses and considerations. Nowadays, in the retail section, the objective is the permanence in the market of small and medium supermarkets with the entrance of great international retail groups and the coalitions and acquisitions of the great national nets of supermarkets, the small supermarkets have been joining efforts to form alliances through the "central calls of businesses". The strategy is to create scale, to avoid middlemen and to buy basic products and to make high rotation from industry. The main focus of this article is to describe the formation of strategic alliances in the section supermarket through the headquarters of businesses for analyzing the entrance of a supermarket to the headquarters of businesses.
publishDate 2008
dc.date.none.fl_str_mv 2008-03-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/65
10.18568/1980-4865.3153-71
url https://internext.espm.br/internext/article/view/65
identifier_str_mv 10.18568/1980-4865.3153-71
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/65/62
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 3 No. 1 (2008); 53-71
Internext; v. 3 n. 1 (2008); 53-71
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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