Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho

Detalhes bibliográficos
Autor(a) principal: Souza, Sinval Oliveira
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/79
Resumo: This article examines the complexity of the competitive environment of the Brazilian wine industry, focusing on companies gaúcha through the perspective of the value chain, reporting the main challenges that are presented in relation to international competition. It also presents a case study conducted with two major players and their strategies of internationalization. Finally evaluate the constraints that hinder competitiveness in the global market, raising some issues that should be considered by companies seeking to expand its national participation in global markets.
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spelling Internationalization as a strategy to increase the competitiveness of the wine chain GauchoA internacionalização como estratégia para o incremento da competitividade da cadeia vinícola gaúchaEstratégias de InternacionalizaçãoCadeias ProdutivasProcessos de Internacionalização.This article examines the complexity of the competitive environment of the Brazilian wine industry, focusing on companies gaúcha through the perspective of the value chain, reporting the main challenges that are presented in relation to international competition. It also presents a case study conducted with two major players and their strategies of internationalization. Finally evaluate the constraints that hinder competitiveness in the global market, raising some issues that should be considered by companies seeking to expand its national participation in global markets.Esse artigo analisa a complexidade do ambiente competitivo do setor vinícola brasileiro, com foco em empresas gaúchas, através da ótica da cadeia de valor, relatando os principais desafios que se apresentam em relação a concorrência internacional. Apresenta ainda um estudo de caso realizado com dois grandes players e suas estratégias de internacionalização. Por fim avalia as limitações que impedem a competitividade no mercado global, levantando alguns aspectos que devem ser considerados pelas empresas nacionais para buscar ampliar sua participação em mercados globais.Escola Superior de Propaganda e Marketing - ESPM2009-03-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/7910.18568/1980-4865.411-19Internext - International Business and Management Review ; Vol. 4 No. 1 (2009); 1-19Internext; v. 4 n. 1 (2009); 1-191980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/79/75Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessSouza, Sinval Oliveira2023-03-27T20:33:07Zoai:ojs.emnuvens.com.br:article/79Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:33:07Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
A internacionalização como estratégia para o incremento da competitividade da cadeia vinícola gaúcha
title Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
spellingShingle Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
Souza, Sinval Oliveira
Estratégias de Internacionalização
Cadeias Produtivas
Processos de Internacionalização.
title_short Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_full Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_fullStr Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_full_unstemmed Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_sort Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
author Souza, Sinval Oliveira
author_facet Souza, Sinval Oliveira
author_role author
dc.contributor.author.fl_str_mv Souza, Sinval Oliveira
dc.subject.por.fl_str_mv Estratégias de Internacionalização
Cadeias Produtivas
Processos de Internacionalização.
topic Estratégias de Internacionalização
Cadeias Produtivas
Processos de Internacionalização.
description This article examines the complexity of the competitive environment of the Brazilian wine industry, focusing on companies gaúcha through the perspective of the value chain, reporting the main challenges that are presented in relation to international competition. It also presents a case study conducted with two major players and their strategies of internationalization. Finally evaluate the constraints that hinder competitiveness in the global market, raising some issues that should be considered by companies seeking to expand its national participation in global markets.
publishDate 2009
dc.date.none.fl_str_mv 2009-03-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/79
10.18568/1980-4865.411-19
url https://internext.espm.br/internext/article/view/79
identifier_str_mv 10.18568/1980-4865.411-19
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/79/75
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 4 No. 1 (2009); 1-19
Internext; v. 4 n. 1 (2009); 1-19
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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