The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil

Detalhes bibliográficos
Autor(a) principal: Zorovich, Marcelo Rocha e Silva
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/135
Resumo: This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter.
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spelling The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in BrazilA Emergência de Centros de Excelência (COEs) e a Transferência de Conhecimento a partir das Subsidiárias da Pirelli e da Peugeot Citroën do BrasilCentros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística.This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter.Este artigo verifica a emergência dos centros de excelência (COEs) e a transferência de conhecimento a partir das subsidiárias estrangeiras da Pirelli e da Peugeot Citroën no Brasil. Através de entrevistas estruturadas com especialistas da indústria automobilística, os resultados permitem concluir que a formação dos COEs é moldada pela própria necessidade de adaptação dos produtos ao mercado local, bem como em função da autonomia adquirida por estas subsidiárias e pela importância e desenvolvimento do mercado brasileiro de automóveis em escala global. Além destes aspectos, os COEs e a transferência de conhecimento ocorrem em função do tempo em que a subsdidiária está instalada no país hospedeiro, assim como sua relevância para os negócios da empresa e relação com a matriz.Escola Superior de Propaganda e Marketing - ESPM2012-07-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/13510.18568/1980-4865.71149-165Internext - International Business and Management Review ; Vol. 7 No. 1 (2012); 149-165Internext; v. 7 n. 1 (2012); 149-1651980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/135/131Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessZorovich, Marcelo Rocha e Silva2023-03-27T20:31:38Zoai:ojs.emnuvens.com.br:article/135Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:31:38Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
A Emergência de Centros de Excelência (COEs) e a Transferência de Conhecimento a partir das Subsidiárias da Pirelli e da Peugeot Citroën do Brasil
title The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
spellingShingle The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
Zorovich, Marcelo Rocha e Silva
Centros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística.
title_short The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
title_full The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
title_fullStr The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
title_full_unstemmed The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
title_sort The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
author Zorovich, Marcelo Rocha e Silva
author_facet Zorovich, Marcelo Rocha e Silva
author_role author
dc.contributor.author.fl_str_mv Zorovich, Marcelo Rocha e Silva
dc.subject.por.fl_str_mv Centros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística.
topic Centros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística.
description This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter.
publishDate 2012
dc.date.none.fl_str_mv 2012-07-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/135
10.18568/1980-4865.71149-165
url https://internext.espm.br/internext/article/view/135
identifier_str_mv 10.18568/1980-4865.71149-165
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/135/131
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 7 No. 1 (2012); 149-165
Internext; v. 7 n. 1 (2012); 149-165
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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