The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
Autor(a) principal: | |
---|---|
Data de Publicação: | 2012 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/135 |
Resumo: | This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter. |
id |
ESPM-2_a4f9900fca94bb10f742981c574cb468 |
---|---|
oai_identifier_str |
oai:ojs.emnuvens.com.br:article/135 |
network_acronym_str |
ESPM-2 |
network_name_str |
Internext |
repository_id_str |
|
spelling |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in BrazilA Emergência de Centros de Excelência (COEs) e a Transferência de Conhecimento a partir das Subsidiárias da Pirelli e da Peugeot Citroën do BrasilCentros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística.This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter.Este artigo verifica a emergência dos centros de excelência (COEs) e a transferência de conhecimento a partir das subsidiárias estrangeiras da Pirelli e da Peugeot Citroën no Brasil. Através de entrevistas estruturadas com especialistas da indústria automobilística, os resultados permitem concluir que a formação dos COEs é moldada pela própria necessidade de adaptação dos produtos ao mercado local, bem como em função da autonomia adquirida por estas subsidiárias e pela importância e desenvolvimento do mercado brasileiro de automóveis em escala global. Além destes aspectos, os COEs e a transferência de conhecimento ocorrem em função do tempo em que a subsdidiária está instalada no país hospedeiro, assim como sua relevância para os negócios da empresa e relação com a matriz.Escola Superior de Propaganda e Marketing - ESPM2012-07-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/13510.18568/1980-4865.71149-165Internext - International Business and Management Review ; Vol. 7 No. 1 (2012); 149-165Internext; v. 7 n. 1 (2012); 149-1651980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/135/131Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessZorovich, Marcelo Rocha e Silva2023-03-27T20:31:38Zoai:ojs.emnuvens.com.br:article/135Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:31:38Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil A Emergência de Centros de Excelência (COEs) e a Transferência de Conhecimento a partir das Subsidiárias da Pirelli e da Peugeot Citroën do Brasil |
title |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
spellingShingle |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil Zorovich, Marcelo Rocha e Silva Centros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística. |
title_short |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
title_full |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
title_fullStr |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
title_full_unstemmed |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
title_sort |
The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
author |
Zorovich, Marcelo Rocha e Silva |
author_facet |
Zorovich, Marcelo Rocha e Silva |
author_role |
author |
dc.contributor.author.fl_str_mv |
Zorovich, Marcelo Rocha e Silva |
dc.subject.por.fl_str_mv |
Centros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística. |
topic |
Centros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística. |
description |
This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-07-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/135 10.18568/1980-4865.71149-165 |
url |
https://internext.espm.br/internext/article/view/135 |
identifier_str_mv |
10.18568/1980-4865.71149-165 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/135/131 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Internext info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Internext |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 7 No. 1 (2012); 149-165 Internext; v. 7 n. 1 (2012); 149-165 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890309449449472 |