International Marketing Strategies and the relationship with the export performance and export marketing orientation

Detalhes bibliográficos
Autor(a) principal: Dalmoro, Marlon
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/88
Resumo: This work aims to identify the relationship between marketing strategies of exporting Taquari Valley firms with the export performance and export market orientation. To achieve the goal sought proposed is the development of theoretical benchmark, made up items strategies for international marketing, export performance and export market orientation. In epistemological level was conducted a survey, applying for a questionnaire to a sample of 25 exporting companies that have industrial activities, chosen in a not probabilistic manner. Finally, it was observed that the key decisions on how to act in various markets in terms of strategies for international marketing - satisfaction with the internal market, international consistency, adaptation and localization level of the strategies - have relationship with the export market orientation and the export performance of studied companies.
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spelling International Marketing Strategies and the relationship with the export performance and export marketing orientationEstratégias de Marketing Internacional e a Relação com a Performance Exportadora e Orientação para Mercado ExternoEstratégias de Marketing InternacionalOrientação para Mercado ExternoPerformance Exportadora.This work aims to identify the relationship between marketing strategies of exporting Taquari Valley firms with the export performance and export market orientation. To achieve the goal sought proposed is the development of theoretical benchmark, made up items strategies for international marketing, export performance and export market orientation. In epistemological level was conducted a survey, applying for a questionnaire to a sample of 25 exporting companies that have industrial activities, chosen in a not probabilistic manner. Finally, it was observed that the key decisions on how to act in various markets in terms of strategies for international marketing - satisfaction with the internal market, international consistency, adaptation and localization level of the strategies - have relationship with the export market orientation and the export performance of studied companies.O presente trabalho tem como objetivo identificar a relação entre estratégias de marketing das empresas exportadoras do Vale do Taquari com a performance exportadora e orientação para mercado externo. Para concretizar o objetivo proposto buscou-se a elaboração de referencial teórico, formado pelos itens estratégias de marketing internacional, performance exportadora e orientação para mercado externo. No nível epistemológico, foi realizado um levantamento tipo survey, com aplicação de questionário em uma amostra de 25 empresas exportadoras que desempenham atividades industriais, escolhidas de maneira não probabilística. Por fim, observou-se que as decisões chaves no modo de atuar nos diversos mercados em termos de estratégias de marketing internacional – satisfação com mercado interno, coerência internacional, adaptação e nível de localização das estratégias – possuem relação com a orientação para mercado externo e a performance exportadora das empresas estudadas.Escola Superior de Propaganda e Marketing - ESPM2010-04-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/8810.18568/1980-4865.421-18Internext - International Business and Management Review ; Vol. 4 No. 2 (2009); 1-18Internext; v. 4 n. 2 (2009); 1-181980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/88/84Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessDalmoro, Marlon2023-03-27T20:32:53Zoai:ojs.emnuvens.com.br:article/88Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:32:53Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv International Marketing Strategies and the relationship with the export performance and export marketing orientation
Estratégias de Marketing Internacional e a Relação com a Performance Exportadora e Orientação para Mercado Externo
title International Marketing Strategies and the relationship with the export performance and export marketing orientation
spellingShingle International Marketing Strategies and the relationship with the export performance and export marketing orientation
Dalmoro, Marlon
Estratégias de Marketing Internacional
Orientação para Mercado Externo
Performance Exportadora.
title_short International Marketing Strategies and the relationship with the export performance and export marketing orientation
title_full International Marketing Strategies and the relationship with the export performance and export marketing orientation
title_fullStr International Marketing Strategies and the relationship with the export performance and export marketing orientation
title_full_unstemmed International Marketing Strategies and the relationship with the export performance and export marketing orientation
title_sort International Marketing Strategies and the relationship with the export performance and export marketing orientation
author Dalmoro, Marlon
author_facet Dalmoro, Marlon
author_role author
dc.contributor.author.fl_str_mv Dalmoro, Marlon
dc.subject.por.fl_str_mv Estratégias de Marketing Internacional
Orientação para Mercado Externo
Performance Exportadora.
topic Estratégias de Marketing Internacional
Orientação para Mercado Externo
Performance Exportadora.
description This work aims to identify the relationship between marketing strategies of exporting Taquari Valley firms with the export performance and export market orientation. To achieve the goal sought proposed is the development of theoretical benchmark, made up items strategies for international marketing, export performance and export market orientation. In epistemological level was conducted a survey, applying for a questionnaire to a sample of 25 exporting companies that have industrial activities, chosen in a not probabilistic manner. Finally, it was observed that the key decisions on how to act in various markets in terms of strategies for international marketing - satisfaction with the internal market, international consistency, adaptation and localization level of the strategies - have relationship with the export market orientation and the export performance of studied companies.
publishDate 2010
dc.date.none.fl_str_mv 2010-04-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/88
10.18568/1980-4865.421-18
url https://internext.espm.br/internext/article/view/88
identifier_str_mv 10.18568/1980-4865.421-18
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/88/84
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 4 No. 2 (2009); 1-18
Internext; v. 4 n. 2 (2009); 1-18
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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