MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries

Detalhes bibliográficos
Autor(a) principal: Rocha, Thelma
Data de Publicação: 2009
Outros Autores: Terra, José Cláudio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/80
Resumo: This paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness). A positive correlation between the level of global integration and the intensity of knowledge transfer was statistically confirmed and the main mechanisms of knowledge transfer were also revealed. Some widely accepted theories about knowledge transfer in MNCs were empirically confirmed. Finally, this study provided the opportunity to develop several specific insights about knowledge transfer in marketing in the Brazilian context.
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spelling MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiariesKnowledge TransferGlobal IntegrationBrazilian Subsidiaries.This paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness). A positive correlation between the level of global integration and the intensity of knowledge transfer was statistically confirmed and the main mechanisms of knowledge transfer were also revealed. Some widely accepted theories about knowledge transfer in MNCs were empirically confirmed. Finally, this study provided the opportunity to develop several specific insights about knowledge transfer in marketing in the Brazilian context.Escola Superior de Propaganda e Marketing - ESPM2009-03-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/8010.18568/1980-4865.4120-39Internext - International Business and Management Review ; Vol. 4 No. 1 (2009); 20-39Internext; v. 4 n. 1 (2009); 20-391980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/80/76Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessRocha, ThelmaTerra, José Cláudio2023-03-27T20:33:07Zoai:ojs.emnuvens.com.br:article/80Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:33:07Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
title MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
spellingShingle MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
Rocha, Thelma
Knowledge Transfer
Global Integration
Brazilian Subsidiaries.
title_short MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
title_full MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
title_fullStr MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
title_full_unstemmed MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
title_sort MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
author Rocha, Thelma
author_facet Rocha, Thelma
Terra, José Cláudio
author_role author
author2 Terra, José Cláudio
author2_role author
dc.contributor.author.fl_str_mv Rocha, Thelma
Terra, José Cláudio
dc.subject.por.fl_str_mv Knowledge Transfer
Global Integration
Brazilian Subsidiaries.
topic Knowledge Transfer
Global Integration
Brazilian Subsidiaries.
description This paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness). A positive correlation between the level of global integration and the intensity of knowledge transfer was statistically confirmed and the main mechanisms of knowledge transfer were also revealed. Some widely accepted theories about knowledge transfer in MNCs were empirically confirmed. Finally, this study provided the opportunity to develop several specific insights about knowledge transfer in marketing in the Brazilian context.
publishDate 2009
dc.date.none.fl_str_mv 2009-03-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/80
10.18568/1980-4865.4120-39
url https://internext.espm.br/internext/article/view/80
identifier_str_mv 10.18568/1980-4865.4120-39
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/80/76
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 4 No. 1 (2009); 20-39
Internext; v. 4 n. 1 (2009); 20-39
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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