Project management as a competitive advantage for the internationalization of Brazilian companies

• Autor(a) principal: Schelini, Andre Luiz Spinelli
• Data de Publicação: 2017
• Outros Autores: Martens, Cristina Dai Pra, Piscopo, Marcos Roberto, Garcez, Marcos Paixão
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Internext
• Texto Completo: https://internext.espm.br/internext/article/view/365
• topic: Project Management; Maturity; Internationalization of companies; Resource-Based View (RBV); Brazilian companies; Sustainable Competitive Advantage; Maturidade em Gestão de Projetos; Internacionalização de Empresas; Visão Baseada em Recursos (RBV); Empresas Brasileiras; Vantagem Competitiva Sustentável

This study focuses on three theoretical axes: project management (PM), internationalization of companies and the resource-based view (RBV). It aimed to analyze if, and in what way, PM maturity contributes to the international strategy of Brazilian companies from the RBV perspective. The research strategy adopted in three Brazilian companies constituted a multiple case study with a descriptive exploratory approach through intercase and intracase analysis. As an unprecedented result, the study identified five characteristics of mature project management: project sustainability, stakeholder engagement, goal setting and strategy, change management, and risk management. Furthermore, all of these contributed to the internationalization of the companies in question, with an impact on competitive advantage, considering the RBV-VRIO analysis. Thus, the study contributes to the field by aiding companies that are beginning or intend to begin internationalization processes, enabling them to obtain better results through PM. A limitation of the study is the small number of cases investigated, which may be viewed as an opportunity for conducting further studies.