The application of competitive intelligence in export markets selection: A comparative analysis of four methods

Detalhes bibliográficos
Autor(a) principal: Nunes, Moema Pereira
Data de Publicação: 2017
Outros Autores: Lequain, Laura de Souza
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/347
Resumo: The insertion in the international market through exports is an important step in the growth of an organization. It is a major challenge for decision makers in small and medium-sized enterprises. This paper analysis as Competitive Intelligence assists this choice through four methods of selecting export markets. Using primary and secondary data, four methods were investigated. Four strategic dimensions were identified for the development of market selection for export: psychic distance, sector analysis, steps of selection and indicators. The similarities and differences between these methods from the analysis of these dimensions were identified. Among the results, it was verified the wide range of indicators used, the attention given to the psychic distance and the importance of sector analysis.The insertion in the international market through exports is an important step in the growth of an organization. It is a major challenge for decision makers in small and medium-sized enterprises. This paper analysis as Competitive Intelligence assists this choice through four methods of selecting export markets. Using primary and secondary data, four methods were investigated. Four strategic dimensions were identified for the development of market selection for export: psychic distance, sector analysis, steps of selection and indicators. The similarities and differences between these methods from the analysis of these dimensions were identified. Among the results, it was verified the wide range of indicators used, the attention given to the psychic distance and the importance of sector analysis.© 2016 Internext | ESPM. All rights reserved!
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spelling The application of competitive intelligence in export markets selection: A comparative analysis of four methodsA utilização da inteligência competitiva na seleção de mercados para exportação: Uma análise comparativa de quatro métodosCompetitive IntelligenceExportMarket selection.Inteligência CompetitivaExportaçãoSeleção de Mercado.The insertion in the international market through exports is an important step in the growth of an organization. It is a major challenge for decision makers in small and medium-sized enterprises. This paper analysis as Competitive Intelligence assists this choice through four methods of selecting export markets. Using primary and secondary data, four methods were investigated. Four strategic dimensions were identified for the development of market selection for export: psychic distance, sector analysis, steps of selection and indicators. The similarities and differences between these methods from the analysis of these dimensions were identified. Among the results, it was verified the wide range of indicators used, the attention given to the psychic distance and the importance of sector analysis.The insertion in the international market through exports is an important step in the growth of an organization. It is a major challenge for decision makers in small and medium-sized enterprises. This paper analysis as Competitive Intelligence assists this choice through four methods of selecting export markets. Using primary and secondary data, four methods were investigated. Four strategic dimensions were identified for the development of market selection for export: psychic distance, sector analysis, steps of selection and indicators. The similarities and differences between these methods from the analysis of these dimensions were identified. Among the results, it was verified the wide range of indicators used, the attention given to the psychic distance and the importance of sector analysis.© 2016 Internext | ESPM. All rights reserved!A inserção no mercado internacional através das exportações é uma importante etapa no crescimento de uma organização, mas, sobretudo para pequenas e médias empresas, é um grande desafio para os tomadores de decisão. Este trabalho verifica como a Inteligência Competitiva auxilia nesta escolha através de quatro métodos de seleção de mercados para exportação. A partir da análise de dados primários e secundários, quatro métodos foram investigados. Foram identificadas quatro dimensões estratégicas para o desenvolvimento da seleção de mercado para exportação: distância psíquica, análise setorial, etapas de seleção e indicadores. Foram identificadas as semelhanças e as diferenças entre estes métodos a partir da análise destas dimensões. Dentre os resultados obtidos, é verificada a grande diversidade de indicadores utilizados, a atenção fornecida à distância psíquica e a importância de uma análise setorial.Escola Superior de Propaganda e Marketing - ESPM2017-01-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/34710.18568/1980-4865.11322-35Internext - International Business and Management Review ; Vol. 11 No. 3 (2016): September/December; 22-35Internext; v. 11 n. 3 (2016): Setembro/Dezembro; 22-351980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/347/286https://internext.espm.br/internext/article/view/347/287Copyright (c) 2016 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessNunes, Moema PereiraLequain, Laura de Souza2023-06-06T20:49:04Zoai:ojs.emnuvens.com.br:article/347Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:49:04Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv The application of competitive intelligence in export markets selection: A comparative analysis of four methods
A utilização da inteligência competitiva na seleção de mercados para exportação: Uma análise comparativa de quatro métodos
title The application of competitive intelligence in export markets selection: A comparative analysis of four methods
spellingShingle The application of competitive intelligence in export markets selection: A comparative analysis of four methods
Nunes, Moema Pereira
Competitive Intelligence
Export
Market selection.
Inteligência Competitiva
Exportação
Seleção de Mercado.
title_short The application of competitive intelligence in export markets selection: A comparative analysis of four methods
title_full The application of competitive intelligence in export markets selection: A comparative analysis of four methods
title_fullStr The application of competitive intelligence in export markets selection: A comparative analysis of four methods
title_full_unstemmed The application of competitive intelligence in export markets selection: A comparative analysis of four methods
title_sort The application of competitive intelligence in export markets selection: A comparative analysis of four methods
author Nunes, Moema Pereira
author_facet Nunes, Moema Pereira
Lequain, Laura de Souza
author_role author
author2 Lequain, Laura de Souza
author2_role author
dc.contributor.author.fl_str_mv Nunes, Moema Pereira
Lequain, Laura de Souza
dc.subject.por.fl_str_mv Competitive Intelligence
Export
Market selection.
Inteligência Competitiva
Exportação
Seleção de Mercado.
topic Competitive Intelligence
Export
Market selection.
Inteligência Competitiva
Exportação
Seleção de Mercado.
description The insertion in the international market through exports is an important step in the growth of an organization. It is a major challenge for decision makers in small and medium-sized enterprises. This paper analysis as Competitive Intelligence assists this choice through four methods of selecting export markets. Using primary and secondary data, four methods were investigated. Four strategic dimensions were identified for the development of market selection for export: psychic distance, sector analysis, steps of selection and indicators. The similarities and differences between these methods from the analysis of these dimensions were identified. Among the results, it was verified the wide range of indicators used, the attention given to the psychic distance and the importance of sector analysis.The insertion in the international market through exports is an important step in the growth of an organization. It is a major challenge for decision makers in small and medium-sized enterprises. This paper analysis as Competitive Intelligence assists this choice through four methods of selecting export markets. Using primary and secondary data, four methods were investigated. Four strategic dimensions were identified for the development of market selection for export: psychic distance, sector analysis, steps of selection and indicators. The similarities and differences between these methods from the analysis of these dimensions were identified. Among the results, it was verified the wide range of indicators used, the attention given to the psychic distance and the importance of sector analysis.© 2016 Internext | ESPM. All rights reserved!
publishDate 2017
dc.date.none.fl_str_mv 2017-01-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/347
10.18568/1980-4865.11322-35
url https://internext.espm.br/internext/article/view/347
identifier_str_mv 10.18568/1980-4865.11322-35
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/347/286
https://internext.espm.br/internext/article/view/347/287
dc.rights.driver.fl_str_mv Copyright (c) 2016 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 11 No. 3 (2016): September/December; 22-35
Internext; v. 11 n. 3 (2016): Setembro/Dezembro; 22-35
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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