Fashion and creative economy — possible dialogues: consumption, sustainability, and female entrepreneurship in the Girlboss series

• Main Author: Soares Junior, Glauber
• Publication Date: 2023
• Other Authors: Schemes, Claudia
• Format: Article
• Language: por; eng
• Source: Diálogo com a Economia Criativa
• Download full: https://dialogo.espm.br/revistadcec-rj/article/view/426
• topic: Moda; Economia criativa; Consumo; Sustentabilidade; Girlboss; Fashion; Creative economy; Consumption; Sustainability; Girlboss

In recent decades, the theme of creative economy has been the setting for fruitful discussions, especially regarding fashion and its relationship with consumption. From this perspective, this ar-ticle was developed with the objective of analyzing a cultural object, in this specific case, the TV series Girlboss, relating it to the field of creative economy, fashion, and consumption. Regarding methodology, this is an exploratory-descriptive research with a qualitative approach. As far as the technical procedures are concerned, this is a filmic analysis fostered by theoretical concepts. As main results, it is highlighted that the series focuses on the development of a creative venture in the business of fashion thrift stores, in which, among other issues, discussions are held involv-ing female entrepreneurship, the importance of having collaborative networks, and notions of sustainability in this type of business, which is based on the cultural and creative capital of the central character.