Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/209 |
Resumo: | Media culture has been dominant in the daily life of various types of public, including young people. The cult of celebrities is a social practice that is present in the internet and it is interwoven in a media system that is occupied by different types of logic, including that of the cultural industry. Nowadays, an industrial culture of entertainment uses media as an ally in order to achieve its business targets. At the same time, young people appropriate spaces of this same media culture in order to establish group cults to superstars. As part of the media system, the internet has been a privileged locus to focus on symbolic constructions and social appropriations by young audiences. In this area, it is possible to make up different types of identities. There are several ways to build the self within cyberspace. Among the identity constructions which are made possible by the content produced in the internet, we can emphasize the veneration and rejection of ephemeral musical idols. Taken as media products, these idols can function as identity matrixes for young people who take part in communities in cyberspace. In view of all this, the present dissertation studies the media strategies that produce celebrities in the internet. We intend to study the admiration processes of pop singer Avril Lavigne´s fans and antifans. She is a star from the musical universe that intensily affects young people around the world, including Brazillian youths. Our objectives are to study the media production concerning Avril Lavigne in the internet as well as the several types of mediation present in this territory. |
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Castro, Gisela Grangeiro da Silvahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4707584A4Rocha, Rosamaria Luiza de Melohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4785137Y6Lima, Marcelo Oliveira Coutinho de10318859866http://buscatextual.cnpq.br/buscatextual/visualizacv.jsp?id=W8268669Matta, João Osvaldo Schiavon2016-11-28T12:43:30Z2008-03-26Matta, João Osvaldo Schiavon. Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut. 2008. 175 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2008.http://tede2.espm.br/handle/tede/209Media culture has been dominant in the daily life of various types of public, including young people. The cult of celebrities is a social practice that is present in the internet and it is interwoven in a media system that is occupied by different types of logic, including that of the cultural industry. Nowadays, an industrial culture of entertainment uses media as an ally in order to achieve its business targets. At the same time, young people appropriate spaces of this same media culture in order to establish group cults to superstars. As part of the media system, the internet has been a privileged locus to focus on symbolic constructions and social appropriations by young audiences. In this area, it is possible to make up different types of identities. There are several ways to build the self within cyberspace. Among the identity constructions which are made possible by the content produced in the internet, we can emphasize the veneration and rejection of ephemeral musical idols. Taken as media products, these idols can function as identity matrixes for young people who take part in communities in cyberspace. In view of all this, the present dissertation studies the media strategies that produce celebrities in the internet. We intend to study the admiration processes of pop singer Avril Lavigne´s fans and antifans. She is a star from the musical universe that intensily affects young people around the world, including Brazillian youths. Our objectives are to study the media production concerning Avril Lavigne in the internet as well as the several types of mediation present in this territory.A cultura da mídia tem se apresentado de forma dominante no cotidiano de diversos públicos, entre eles os jovens. O culto a celebridades é uma prática social que está presente nas teias da internet e se entrelaça com um sistema midiático que é ocupado por diferentes lógicas, entre elas a da indústria cultural. No contemporâneo, uma cultura industrial do entretenimento utiliza a mídia como aliada para atingir seus objetivos comerciais. Ao mesmo tempo, jovens se apropriam de espaços da mesma cultura midiática para estabelecer um culto grupal a astros e estrelas. Parte deste sistema da mídia, a internet tem sido um locus privilegiado para se constatar construções simbólicas e apropriações sociais realizadas pelo público jovem. Neste espaço, é possível se construir diferentes tipos de identidades, formas diversas de se constituir o eu neste ciberespaço. Entre as possíveis construções identitárias a partir do que é veiculado pela internet, está a adoração e a rejeição de ídolos efêmeros da música. Como produtos midiáticos, estes podem servir de matriz identitária para jovens que se estabeleceram comunitariamente no ciberespaço da internet. Diante disto, esta dissertação estuda as estratégias midiáticas que constroem celebridades na internet. Pretende-se, para isto, debruçar-se sobre a admiração de fãs e antifãs da cantora Avril Lavigne. Trata-se de uma estrela do universo musical que afeta de forma intensa o público jovem em todo o mundo, inclusive no Brasil. Os objetivos deste trabalho são estudar a produção midiática na internet da popstar Avril Lavigne, assim como as diferentes mediações que estão presentes neste território.Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T12:39:34Z No. of bitstreams: 1 João O S Matta.pdf: 6179212 bytes, checksum: 75abecc882c4266cce3b2d55ebf4ceed (MD5)Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T12:41:34Z (GMT) No. of bitstreams: 1 João O S Matta.pdf: 6179212 bytes, checksum: 75abecc882c4266cce3b2d55ebf4ceed (MD5)Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-28T12:43:04Z (GMT) No. of bitstreams: 1 João O S Matta.pdf: 6179212 bytes, checksum: 75abecc882c4266cce3b2d55ebf4ceed (MD5)Made available in DSpace on 2016-11-28T12:43:30Z (GMT). No. of bitstreams: 1 João O S Matta.pdf: 6179212 bytes, checksum: 75abecc882c4266cce3b2d55ebf4ceed (MD5) Previous issue date: 2008-03-26application/pdfhttp://tede2.espm.br/retrieve/551/Jo%c3%a3o%20O%20S%20Matta.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucibercultura; celebridades; estratégias midiáticas; fãs; Orkutcyberculture; celebrities; media strategies; fans; OrkutCIENCIAS SOCIAIS APLICADAS::COMUNICACAOEstratégias midiáticas de uma popstar na internet : Avril Lavigne no OrkutMedia strategies of a pop star on the internet: Avril Lavigne on Orkutinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1478719854366591830500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMLICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/209/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51ORIGINALJoão O S Matta.pdfJoão O S Matta.pdfapplication/pdf6179212http://tede2.espm.br:8080/tede/bitstream/tede/209/2/Jo%C3%A3o+O+S+Matta.pdf75abecc882c4266cce3b2d55ebf4ceedMD52TEXTJoão O S Matta.pdf.txtJoão O S Matta.pdf.txttext/plain333874http://tede2.espm.br:8080/tede/bitstream/tede/209/3/Jo%C3%A3o+O+S+Matta.pdf.txt658b50cc127b9c9763bdc7de82866373MD53THUMBNAILJoão O S Matta.pdf.jpgJoão O S Matta.pdf.jpgimage/jpeg3281http://tede2.espm.br:8080/tede/bitstream/tede/209/4/Jo%C3%A3o+O+S+Matta.pdf.jpg4d979e690be1aa0e2be3b85922512e02MD54tede/2092016-11-29 01:00:37.861oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2016-11-29T03:00:37Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut |
dc.title.alternative.eng.fl_str_mv |
Media strategies of a pop star on the internet: Avril Lavigne on Orkut |
title |
Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut |
spellingShingle |
Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut Matta, João Osvaldo Schiavon cibercultura; celebridades; estratégias midiáticas; fãs; Orkut cyberculture; celebrities; media strategies; fans; Orkut CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut |
title_full |
Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut |
title_fullStr |
Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut |
title_full_unstemmed |
Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut |
title_sort |
Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut |
author |
Matta, João Osvaldo Schiavon |
author_facet |
Matta, João Osvaldo Schiavon |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Castro, Gisela Grangeiro da Silva |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4707584A4 |
dc.contributor.referee1.fl_str_mv |
Rocha, Rosamaria Luiza de Melo |
dc.contributor.referee1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4785137Y6 |
dc.contributor.referee2.fl_str_mv |
Lima, Marcelo Oliveira Coutinho de |
dc.contributor.authorID.fl_str_mv |
10318859866 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.jsp?id=W8268669 |
dc.contributor.author.fl_str_mv |
Matta, João Osvaldo Schiavon |
contributor_str_mv |
Castro, Gisela Grangeiro da Silva Rocha, Rosamaria Luiza de Melo Lima, Marcelo Oliveira Coutinho de |
dc.subject.por.fl_str_mv |
cibercultura; celebridades; estratégias midiáticas; fãs; Orkut |
topic |
cibercultura; celebridades; estratégias midiáticas; fãs; Orkut cyberculture; celebrities; media strategies; fans; Orkut CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
cyberculture; celebrities; media strategies; fans; Orkut |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
Media culture has been dominant in the daily life of various types of public, including young people. The cult of celebrities is a social practice that is present in the internet and it is interwoven in a media system that is occupied by different types of logic, including that of the cultural industry. Nowadays, an industrial culture of entertainment uses media as an ally in order to achieve its business targets. At the same time, young people appropriate spaces of this same media culture in order to establish group cults to superstars. As part of the media system, the internet has been a privileged locus to focus on symbolic constructions and social appropriations by young audiences. In this area, it is possible to make up different types of identities. There are several ways to build the self within cyberspace. Among the identity constructions which are made possible by the content produced in the internet, we can emphasize the veneration and rejection of ephemeral musical idols. Taken as media products, these idols can function as identity matrixes for young people who take part in communities in cyberspace. In view of all this, the present dissertation studies the media strategies that produce celebrities in the internet. We intend to study the admiration processes of pop singer Avril Lavigne´s fans and antifans. She is a star from the musical universe that intensily affects young people around the world, including Brazillian youths. Our objectives are to study the media production concerning Avril Lavigne in the internet as well as the several types of mediation present in this territory. |
publishDate |
2008 |
dc.date.issued.fl_str_mv |
2008-03-26 |
dc.date.accessioned.fl_str_mv |
2016-11-28T12:43:30Z |
dc.type.status.fl_str_mv |
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info:eu-repo/semantics/masterThesis |
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dc.identifier.citation.fl_str_mv |
Matta, João Osvaldo Schiavon. Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut. 2008. 175 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2008. |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/209 |
identifier_str_mv |
Matta, João Osvaldo Schiavon. Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut. 2008. 175 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2008. |
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Escola Superior de Propaganda e Marketing |
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