Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut

Detalhes bibliográficos
Autor(a) principal: Matta, João Osvaldo Schiavon
Data de Publicação: 2008
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/209
Resumo: Media culture has been dominant in the daily life of various types of public, including young people. The cult of celebrities is a social practice that is present in the internet and it is interwoven in a media system that is occupied by different types of logic, including that of the cultural industry. Nowadays, an industrial culture of entertainment uses media as an ally in order to achieve its business targets. At the same time, young people appropriate spaces of this same media culture in order to establish group cults to superstars. As part of the media system, the internet has been a privileged locus to focus on symbolic constructions and social appropriations by young audiences. In this area, it is possible to make up different types of identities. There are several ways to build the self within cyberspace. Among the identity constructions which are made possible by the content produced in the internet, we can emphasize the veneration and rejection of ephemeral musical idols. Taken as media products, these idols can function as identity matrixes for young people who take part in communities in cyberspace. In view of all this, the present dissertation studies the media strategies that produce celebrities in the internet. We intend to study the admiration processes of pop singer Avril Lavigne´s fans and antifans. She is a star from the musical universe that intensily affects young people around the world, including Brazillian youths. Our objectives are to study the media production concerning Avril Lavigne in the internet as well as the several types of mediation present in this territory.
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spelling Castro, Gisela Grangeiro da Silvahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4707584A4Rocha, Rosamaria Luiza de Melohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4785137Y6Lima, Marcelo Oliveira Coutinho de10318859866http://buscatextual.cnpq.br/buscatextual/visualizacv.jsp?id=W8268669Matta, João Osvaldo Schiavon2016-11-28T12:43:30Z2008-03-26Matta, João Osvaldo Schiavon. Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut. 2008. 175 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2008.http://tede2.espm.br/handle/tede/209Media culture has been dominant in the daily life of various types of public, including young people. The cult of celebrities is a social practice that is present in the internet and it is interwoven in a media system that is occupied by different types of logic, including that of the cultural industry. Nowadays, an industrial culture of entertainment uses media as an ally in order to achieve its business targets. At the same time, young people appropriate spaces of this same media culture in order to establish group cults to superstars. As part of the media system, the internet has been a privileged locus to focus on symbolic constructions and social appropriations by young audiences. In this area, it is possible to make up different types of identities. There are several ways to build the self within cyberspace. Among the identity constructions which are made possible by the content produced in the internet, we can emphasize the veneration and rejection of ephemeral musical idols. Taken as media products, these idols can function as identity matrixes for young people who take part in communities in cyberspace. In view of all this, the present dissertation studies the media strategies that produce celebrities in the internet. We intend to study the admiration processes of pop singer Avril Lavigne´s fans and antifans. She is a star from the musical universe that intensily affects young people around the world, including Brazillian youths. Our objectives are to study the media production concerning Avril Lavigne in the internet as well as the several types of mediation present in this territory.A cultura da mídia tem se apresentado de forma dominante no cotidiano de diversos públicos, entre eles os jovens. O culto a celebridades é uma prática social que está presente nas teias da internet e se entrelaça com um sistema midiático que é ocupado por diferentes lógicas, entre elas a da indústria cultural. No contemporâneo, uma cultura industrial do entretenimento utiliza a mídia como aliada para atingir seus objetivos comerciais. Ao mesmo tempo, jovens se apropriam de espaços da mesma cultura midiática para estabelecer um culto grupal a astros e estrelas. Parte deste sistema da mídia, a internet tem sido um locus privilegiado para se constatar construções simbólicas e apropriações sociais realizadas pelo público jovem. Neste espaço, é possível se construir diferentes tipos de identidades, formas diversas de se constituir o eu neste ciberespaço. Entre as possíveis construções identitárias a partir do que é veiculado pela internet, está a adoração e a rejeição de ídolos efêmeros da música. Como produtos midiáticos, estes podem servir de matriz identitária para jovens que se estabeleceram comunitariamente no ciberespaço da internet. Diante disto, esta dissertação estuda as estratégias midiáticas que constroem celebridades na internet. Pretende-se, para isto, debruçar-se sobre a admiração de fãs e antifãs da cantora Avril Lavigne. Trata-se de uma estrela do universo musical que afeta de forma intensa o público jovem em todo o mundo, inclusive no Brasil. Os objetivos deste trabalho são estudar a produção midiática na internet da popstar Avril Lavigne, assim como as diferentes mediações que estão presentes neste território.Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T12:39:34Z No. of bitstreams: 1 João O S Matta.pdf: 6179212 bytes, checksum: 75abecc882c4266cce3b2d55ebf4ceed (MD5)Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T12:41:34Z (GMT) No. of bitstreams: 1 João O S Matta.pdf: 6179212 bytes, checksum: 75abecc882c4266cce3b2d55ebf4ceed (MD5)Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-28T12:43:04Z (GMT) No. of bitstreams: 1 João O S Matta.pdf: 6179212 bytes, checksum: 75abecc882c4266cce3b2d55ebf4ceed (MD5)Made available in DSpace on 2016-11-28T12:43:30Z (GMT). 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dc.title.por.fl_str_mv Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
dc.title.alternative.eng.fl_str_mv Media strategies of a pop star on the internet: Avril Lavigne on Orkut
title Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
spellingShingle Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
Matta, João Osvaldo Schiavon
cibercultura; celebridades; estratégias midiáticas; fãs; Orkut
cyberculture; celebrities; media strategies; fans; Orkut
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
title_full Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
title_fullStr Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
title_full_unstemmed Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
title_sort Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut
author Matta, João Osvaldo Schiavon
author_facet Matta, João Osvaldo Schiavon
author_role author
dc.contributor.advisor1.fl_str_mv Castro, Gisela Grangeiro da Silva
dc.contributor.advisor1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4707584A4
dc.contributor.referee1.fl_str_mv Rocha, Rosamaria Luiza de Melo
dc.contributor.referee1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4785137Y6
dc.contributor.referee2.fl_str_mv Lima, Marcelo Oliveira Coutinho de
dc.contributor.authorID.fl_str_mv 10318859866
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.jsp?id=W8268669
dc.contributor.author.fl_str_mv Matta, João Osvaldo Schiavon
contributor_str_mv Castro, Gisela Grangeiro da Silva
Rocha, Rosamaria Luiza de Melo
Lima, Marcelo Oliveira Coutinho de
dc.subject.por.fl_str_mv cibercultura; celebridades; estratégias midiáticas; fãs; Orkut
topic cibercultura; celebridades; estratégias midiáticas; fãs; Orkut
cyberculture; celebrities; media strategies; fans; Orkut
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv cyberculture; celebrities; media strategies; fans; Orkut
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description Media culture has been dominant in the daily life of various types of public, including young people. The cult of celebrities is a social practice that is present in the internet and it is interwoven in a media system that is occupied by different types of logic, including that of the cultural industry. Nowadays, an industrial culture of entertainment uses media as an ally in order to achieve its business targets. At the same time, young people appropriate spaces of this same media culture in order to establish group cults to superstars. As part of the media system, the internet has been a privileged locus to focus on symbolic constructions and social appropriations by young audiences. In this area, it is possible to make up different types of identities. There are several ways to build the self within cyberspace. Among the identity constructions which are made possible by the content produced in the internet, we can emphasize the veneration and rejection of ephemeral musical idols. Taken as media products, these idols can function as identity matrixes for young people who take part in communities in cyberspace. In view of all this, the present dissertation studies the media strategies that produce celebrities in the internet. We intend to study the admiration processes of pop singer Avril Lavigne´s fans and antifans. She is a star from the musical universe that intensily affects young people around the world, including Brazillian youths. Our objectives are to study the media production concerning Avril Lavigne in the internet as well as the several types of mediation present in this territory.
publishDate 2008
dc.date.issued.fl_str_mv 2008-03-26
dc.date.accessioned.fl_str_mv 2016-11-28T12:43:30Z
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dc.identifier.citation.fl_str_mv Matta, João Osvaldo Schiavon. Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut. 2008. 175 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2008.
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/209
identifier_str_mv Matta, João Osvaldo Schiavon. Estratégias midiáticas de uma popstar na internet : Avril Lavigne no Orkut. 2008. 175 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2008.
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