Bem-estar no consumo de moda plus size

Detalhes bibliográficos
Autor(a) principal: Büttner, Ana Julia
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/432
Resumo: This research aims to discuss the concept of well-being as regards the consumption of plussize women’s fashion. To achieve this objective, constructs related to well-being, fashion awareness and fashion consumption are explored vis-à-vis qualitative research, by way of indepth interviews and iconography. The conclusions emerging from this study comprise three marketing-related applications: the first one centers on the product development of a plus-size brand, the second refers to brand image, and the third relates to fashion retail sales training.
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Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/432This research aims to discuss the concept of well-being as regards the consumption of plussize women’s fashion. To achieve this objective, constructs related to well-being, fashion awareness and fashion consumption are explored vis-à-vis qualitative research, by way of indepth interviews and iconography. The conclusions emerging from this study comprise three marketing-related applications: the first one centers on the product development of a plus-size brand, the second refers to brand image, and the third relates to fashion retail sales training.O objetivo deste trabalho é discutir o conceito de bem-estar relacionado ao consumo de moda feminina plus size. A fim de alcançar tal objetivo, as teorias de bem-estar, consumo de moda e consciência de moda são discutidas em confronto com pesquisa qualitativa, que inclui entrevistas em profundidade e fotografias. As conclusões mercadológicas desta pesquisa consistem em três ações de aplicação: a primeira voltada para o desenvolvimento de produto de uma marca plus size; a segunda voltada para a imagem da marca; e a terceira está relacionada a um treinamento para atendimento deste público no varejo de moda.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-02T17:12:38Z No. of bitstreams: 1 Ana Julia Büttner.pdf: 1479979 bytes, checksum: 013aa17bb9072449b5df4e21ab169658 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-02T17:13:45Z (GMT) No. of bitstreams: 1 Ana Julia Büttner.pdf: 1479979 bytes, checksum: 013aa17bb9072449b5df4e21ab169658 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-10-02T17:39:11Z (GMT) No. of bitstreams: 1 Ana Julia Büttner.pdf: 1479979 bytes, checksum: 013aa17bb9072449b5df4e21ab169658 (MD5)Made available in DSpace on 2020-10-02T17:40:02Z (GMT). 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dc.title.por.fl_str_mv Bem-estar no consumo de moda plus size
dc.title.alternative.eng.fl_str_mv Well-being in the consumption of plus size fashion
title Bem-estar no consumo de moda plus size
spellingShingle Bem-estar no consumo de moda plus size
Büttner, Ana Julia
moda plus size; bem-estar; comportamento do consumidor
plus-size fashion; well-being; consumer behavior
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Bem-estar no consumo de moda plus size
title_full Bem-estar no consumo de moda plus size
title_fullStr Bem-estar no consumo de moda plus size
title_full_unstemmed Bem-estar no consumo de moda plus size
title_sort Bem-estar no consumo de moda plus size
author Büttner, Ana Julia
author_facet Büttner, Ana Julia
author_role author
dc.contributor.advisor1.fl_str_mv Strehlau, Suzane
dc.contributor.referee1.fl_str_mv Strehlau, Vivian Iara
dc.contributor.referee2.fl_str_mv Garrido, Sergio Garrido
dc.contributor.referee3.fl_str_mv Oliveira, Mirtes C. Marins de
dc.contributor.authorID.fl_str_mv 35186597821
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dc.contributor.author.fl_str_mv Büttner, Ana Julia
contributor_str_mv Strehlau, Suzane
Strehlau, Vivian Iara
Garrido, Sergio Garrido
Oliveira, Mirtes C. Marins de
dc.subject.por.fl_str_mv moda plus size; bem-estar; comportamento do consumidor
topic moda plus size; bem-estar; comportamento do consumidor
plus-size fashion; well-being; consumer behavior
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv plus-size fashion; well-being; consumer behavior
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description This research aims to discuss the concept of well-being as regards the consumption of plussize women’s fashion. To achieve this objective, constructs related to well-being, fashion awareness and fashion consumption are explored vis-à-vis qualitative research, by way of indepth interviews and iconography. The conclusions emerging from this study comprise three marketing-related applications: the first one centers on the product development of a plus-size brand, the second refers to brand image, and the third relates to fashion retail sales training.
publishDate 2019
dc.date.issued.fl_str_mv 2019-11-29
dc.date.accessioned.fl_str_mv 2020-10-02T17:40:02Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Büttner, Ana Julia. Bem-estar no consumo de moda plus size. 2019. [180 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/432
identifier_str_mv Büttner, Ana Julia. Bem-estar no consumo de moda plus size. 2019. [180 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
url http://tede2.espm.br/handle/tede/432
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dc.publisher.program.fl_str_mv Programa de Mestrado Profissional em Comportamento do Consumidor
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dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv ESPM::Pós-Graduação Stricto Sensu
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