Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/405 |
Resumo: | Faced with the need for locomotion and the lack of infrastructure of urban mobility in large cities, consumers are increasingly seeking alternatives and sharing roads and vehicles in traffic. Even with the growing importance of sharing either services or goods (BOSTMAN.ROGERS.2011), literature has been little explored on this subject. From this scenario the Collaborative Economy supports and supports the studies of this dissertation that aims to identify the profiles of the users of transport by shared and private application in the city of São Paulo, listing factors that make this service relevant or not for this consumer . To reach the results, a qualitative approach was used, with in-depth interviews with 22 people, users of Uber X and Uber Juntos applications, aged between 22 and 54 years. The results point to two user profiles; a more sharing, who has collaborative habits in his day to day and the other less sharing, that gives priority to services with more privacy and individuality. Among the most cited factors for engagement in the shared service, Confiança appears more prominently and is also pointed as the main reason for the refusal to use this type of service. Factors such as price, quality and socialization are also among the principles pointed out for engagement in shared mobility and sustainability does not appear as a potential enabler for the choice among respondents. |
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Strehlau, SuzaneAlmeida, Luciana Florêncio deSilva, Leonardo Aureliano da92407021649http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8004557Y0&tokenCaptchar=03AGdBq24rX-lIpNI04cc_WhvT_0n6cnkAqw_v0Tq9cfDQ0rLOSBIxHMWphU_8vIAC4AodNXlAMyGRK_GFFsTXAYYkzWv3Zfq65MkKTiMAYxJowrtjA3XtDuBiD5mQ8bowvKEQGu7Qtp_ykdeZ6WgPaVpbLLEtAGurELB0BJuIE4b_9Al6qgTxsyQtW_TEhbZ6bwaE6d9_usOTr8wYxGuUavFGtdbkvCQY9wMbamq57JFZyaNOwFanLyDDlzFX6Tj_hstTDk6kDlOmmJd8BlCoRI9Hwt945ksc2wroHL2oSM-lLO23M76sb6g6ZJHJq4kc2Sc3I32BnLdzqyPvDziD0_b7GGg6RyZVbd8ReguKYRrPmwTeelLY5sa44hM-TR8J-uYKYqhgBOkF0FoK1Ou95ayv52rzwgwTcr0c-DO7adEHhlvIvUWMJ6QEdTgx4z5Ix_PgbtbxxUJbMiranda, Daniela Cunha Fernandes2020-09-16T12:48:43Z2019-04-24Miranda, Daniela Cunha Fernandes. Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo. 2019. [79 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/405Faced with the need for locomotion and the lack of infrastructure of urban mobility in large cities, consumers are increasingly seeking alternatives and sharing roads and vehicles in traffic. Even with the growing importance of sharing either services or goods (BOSTMAN.ROGERS.2011), literature has been little explored on this subject. From this scenario the Collaborative Economy supports and supports the studies of this dissertation that aims to identify the profiles of the users of transport by shared and private application in the city of São Paulo, listing factors that make this service relevant or not for this consumer . To reach the results, a qualitative approach was used, with in-depth interviews with 22 people, users of Uber X and Uber Juntos applications, aged between 22 and 54 years. The results point to two user profiles; a more sharing, who has collaborative habits in his day to day and the other less sharing, that gives priority to services with more privacy and individuality. Among the most cited factors for engagement in the shared service, Confiança appears more prominently and is also pointed as the main reason for the refusal to use this type of service. Factors such as price, quality and socialization are also among the principles pointed out for engagement in shared mobility and sustainability does not appear as a potential enabler for the choice among respondents.Diante da necessidade de locomoção e da falta de infraestrutura de mobilidade urbana nas grandes cidades, consumidores cada vez mais buscam alternativas e compartilham caminhos e veículos no trânsito. Mesmo com a crescente importância do compartilhamento, seja de serviços ou de bens (BOSTMAN; ROGERS.2011), a literatura sobre esse assunto tem sido pouco explorada. A partir desse cenário, a Economia Colaborativa embasa e dá suporte aos estudos desta dissertação que tem como objetivo identificar os perfis dos usuários de transporte por aplicativo compartilhado e privado na cidade de São Paulo, elencando fatores que tornam esse serviço relevante ou não para esse consumidor. Para se chegar aos resultados, utilizou-se uma abordagem qualitativa e entrevistas semiestruturadas com 22 pessoas, usuárias de transporte por aplicativos Uber X e Uber Juntos, com idades entre 22 e 54 anos. Os resultados apontam dois perfis de usuários; um mais compartilhador, que tem hábitos colaborativos em seu dia a dia, e o outro menos compartilhador, que dá prioridade a serviços com mais privacidade e individualidade. Dentre os fatores mais citados para o engajamento no serviço compartilhado, a Confiança aparece com maior destaque e é também apontado como principal motivo para a recusa de uso desse tipo de serviço.Fatores como preço, qualidade e socialização também estão entre os princípios apontados para engajamento no shared mobility, e sustentabilidade não aparece como um potencial engajador para a escolha entre os entrevistados.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-09-16T12:21:47Z No. of bitstreams: 1 Daniela Cunha Fernandes Miranda.pdf: 2040931 bytes, checksum: 7be55cec0e5e0b84a6e0488c7d40b3d3 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-09-16T12:24:09Z (GMT) No. of bitstreams: 1 Daniela Cunha Fernandes Miranda.pdf: 2040931 bytes, checksum: 7be55cec0e5e0b84a6e0488c7d40b3d3 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-09-16T12:48:22Z (GMT) No. of bitstreams: 1 Daniela Cunha Fernandes Miranda.pdf: 2040931 bytes, checksum: 7be55cec0e5e0b84a6e0488c7d40b3d3 (MD5)Made available in DSpace on 2020-09-16T12:48:43Z (GMT). No. of bitstreams: 1 Daniela Cunha Fernandes Miranda.pdf: 2040931 bytes, checksum: 7be55cec0e5e0b84a6e0488c7d40b3d3 (MD5) Previous issue date: 2019-04-24application/pdfhttp://tede2.espm.br/retrieve/1297/Daniela%20Cunha%20Fernandes%20Miranda.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional em Comportamento do ConsumidorESPMBrasilESPM::Pós-Graduação Stricto Sensucomportamento do consumidor; economia compartilhada; shared mobility; transporte; mobilidade urbana; Uberconsumer behavior; sharing economy; shared mobility; transportation; urban mobility;UberCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOCompartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São PauloShare to arrive: factors of choice for uses of shared and private modality services in the city of São Pauloinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-5003969050085565866500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILDaniela Cunha Fernandes Miranda.pdf.jpgDaniela Cunha Fernandes Miranda.pdf.jpgimage/jpeg4944http://tede2.espm.br:8080/tede/bitstream/tede/405/4/Daniela+Cunha+Fernandes+Miranda.pdf.jpg0b6dd5aa58152626d3ab566be6f3288bMD54TEXTDaniela Cunha Fernandes Miranda.pdf.txtDaniela Cunha Fernandes Miranda.pdf.txttext/plain143709http://tede2.espm.br:8080/tede/bitstream/tede/405/3/Daniela+Cunha+Fernandes+Miranda.pdf.txt8fb4ffd10248ee9c8ea319a04f39d7e8MD53ORIGINALDaniela Cunha Fernandes Miranda.pdfDaniela Cunha Fernandes Miranda.pdfapplication/pdf2040931http://tede2.espm.br:8080/tede/bitstream/tede/405/2/Daniela+Cunha+Fernandes+Miranda.pdf7be55cec0e5e0b84a6e0488c7d40b3d3MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/405/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/4052020-09-17 01:00:33.534oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-09-17T04:00:33Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo |
dc.title.alternative.eng.fl_str_mv |
Share to arrive: factors of choice for uses of shared and private modality services in the city of São Paulo |
title |
Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo |
spellingShingle |
Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo Miranda, Daniela Cunha Fernandes comportamento do consumidor; economia compartilhada; shared mobility; transporte; mobilidade urbana; Uber consumer behavior; sharing economy; shared mobility; transportation; urban mobility;Uber CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo |
title_full |
Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo |
title_fullStr |
Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo |
title_full_unstemmed |
Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo |
title_sort |
Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo |
author |
Miranda, Daniela Cunha Fernandes |
author_facet |
Miranda, Daniela Cunha Fernandes |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Strehlau, Suzane |
dc.contributor.referee1.fl_str_mv |
Almeida, Luciana Florêncio de |
dc.contributor.referee2.fl_str_mv |
Silva, Leonardo Aureliano da |
dc.contributor.authorID.fl_str_mv |
92407021649 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8004557Y0&tokenCaptchar=03AGdBq24rX-lIpNI04cc_WhvT_0n6cnkAqw_v0Tq9cfDQ0rLOSBIxHMWphU_8vIAC4AodNXlAMyGRK_GFFsTXAYYkzWv3Zfq65MkKTiMAYxJowrtjA3XtDuBiD5mQ8bowvKEQGu7Qtp_ykdeZ6WgPaVpbLLEtAGurELB0BJuIE4b_9Al6qgTxsyQtW_TEhbZ6bwaE6d9_usOTr8wYxGuUavFGtdbkvCQY9wMbamq57JFZyaNOwFanLyDDlzFX6Tj_hstTDk6kDlOmmJd8BlCoRI9Hwt945ksc2wroHL2oSM-lLO23M76sb6g6ZJHJq4kc2Sc3I32BnLdzqyPvDziD0_b7GGg6RyZVbd8ReguKYRrPmwTeelLY5sa44hM-TR8J-uYKYqhgBOkF0FoK1Ou95ayv52rzwgwTcr0c-DO7adEHhlvIvUWMJ6QEdTgx4z5Ix_PgbtbxxUJb |
dc.contributor.author.fl_str_mv |
Miranda, Daniela Cunha Fernandes |
contributor_str_mv |
Strehlau, Suzane Almeida, Luciana Florêncio de Silva, Leonardo Aureliano da |
dc.subject.por.fl_str_mv |
comportamento do consumidor; economia compartilhada; shared mobility; transporte; mobilidade urbana; Uber |
topic |
comportamento do consumidor; economia compartilhada; shared mobility; transporte; mobilidade urbana; Uber consumer behavior; sharing economy; shared mobility; transportation; urban mobility;Uber CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
consumer behavior; sharing economy; shared mobility; transportation; urban mobility;Uber |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Faced with the need for locomotion and the lack of infrastructure of urban mobility in large cities, consumers are increasingly seeking alternatives and sharing roads and vehicles in traffic. Even with the growing importance of sharing either services or goods (BOSTMAN.ROGERS.2011), literature has been little explored on this subject. From this scenario the Collaborative Economy supports and supports the studies of this dissertation that aims to identify the profiles of the users of transport by shared and private application in the city of São Paulo, listing factors that make this service relevant or not for this consumer . To reach the results, a qualitative approach was used, with in-depth interviews with 22 people, users of Uber X and Uber Juntos applications, aged between 22 and 54 years. The results point to two user profiles; a more sharing, who has collaborative habits in his day to day and the other less sharing, that gives priority to services with more privacy and individuality. Among the most cited factors for engagement in the shared service, Confiança appears more prominently and is also pointed as the main reason for the refusal to use this type of service. Factors such as price, quality and socialization are also among the principles pointed out for engagement in shared mobility and sustainability does not appear as a potential enabler for the choice among respondents. |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-04-24 |
dc.date.accessioned.fl_str_mv |
2020-09-16T12:48:43Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Miranda, Daniela Cunha Fernandes. Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo. 2019. [79 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/405 |
identifier_str_mv |
Miranda, Daniela Cunha Fernandes. Compartilhar para chegar: fatores de escolha para usos de serviços de modalidade compartilhados e privados na cidade de São Paulo. 2019. [79 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
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http://tede2.espm.br/handle/tede/405 |
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Escola Superior de Propaganda e Marketing |
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