#Studygram: o estudante conectado e os modos “instagramáveis” de estudar
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/570 |
Resumo: | This research aimed to investigate certain ways of being and presenting as a student on social media platforms. We propose a reflection from the analysis of ways to produce and share content among Instagram users who have profiles identified as studygrams, an empirical object still little explored in the field of communication. The general objective of the research is to understand the calls for a specific subjectivity model, supported by the consumption of a particular way of studying and being an exemplary student. To investigate the narratives proposed in these media channels, we adopted an approach composed of media research which we used as a support for the construction of the empirical corpus, that we investigated qualitatively based on the theoretical reference. As a result, we identified communication strategies that promote a hyper aestheticized way of studying that we identified as “instagramable” and an ideal, optimized student model, which we called connected student – both grounded in the neoliberal ideology of the selfentrepreneur subject in a context of permanent competitiveness. |
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Castro, Gisela Grangeiro da SilvaCasadei, Eliza BachegaPolivanov, Beatriz360.914.168-98http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8975034E2&tokenCaptchar=03AGdBq268R-VpzQawTCg4CShPxwwjNBkh1FgkPZ06ReIW9P76zoaJIvoJdwGDJ1qiNyt1tAUyvW8piABaQrLTPpiUr3CouK7dAivevvuPi0vao6kTqaAv4pnNS1YVXGPY1G5Px3Nr0pulfPW4TS4EEXMDES-BtXDBiTh6ED10sqG-ZkorXG0bYcyECbRwGMnMPL8Br3AOOQ9947Jc47lQHYNop2xixohE-ojHIoIU0InFIEGrpbO3rKSadlMBlJUyBsXBOG9Jj0QgKj7dlljGzgi60f1A4ObG2spqjj7scjisMioqafgUR5NrKXxVNIqd96sgeiVsvRwdkNITV1brfzhjgSGcolP2NnXVDxoCMr_lKAWQ2DAv0BmSQevj2H6S-86DBEK1pQ01TUhuv10lvL6pT7qomRmXrwq8uCuWMzykC91tOK_JhkobeP_GacEQpvKVz-lDuhRbxzORfyWprWyF7Pw6ZwBuzgBiadeni, Bianca Natalia de Souza Mier2021-09-21T16:04:59Z2021-03-19Biadeni, Bianca Natalia de Souza Mier. #Studygram: o estudante conectado e os modos “instagramáveis” de estudar. 2021. [141 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/570This research aimed to investigate certain ways of being and presenting as a student on social media platforms. We propose a reflection from the analysis of ways to produce and share content among Instagram users who have profiles identified as studygrams, an empirical object still little explored in the field of communication. The general objective of the research is to understand the calls for a specific subjectivity model, supported by the consumption of a particular way of studying and being an exemplary student. To investigate the narratives proposed in these media channels, we adopted an approach composed of media research which we used as a support for the construction of the empirical corpus, that we investigated qualitatively based on the theoretical reference. As a result, we identified communication strategies that promote a hyper aestheticized way of studying that we identified as “instagramable” and an ideal, optimized student model, which we called connected student – both grounded in the neoliberal ideology of the selfentrepreneur subject in a context of permanent competitiveness.Esta pesquisa buscou investigar certos modos de ser e de se apresentar como estudante nas plataformas de redes sociais. Propomos uma reflexão a partir da análise das formas de produzir e compartilhar conteúdos entre os usuários do Instagram que possuem perfis identificados como studygrams, objeto empírico ainda pouco explorado no campo da comunicação. O objetivo geral da pesquisa é compreender as convocações para um modelo específico de subjetividade, apoiado no consumo de um modo particular de estudar e de se caracterizar como um estudante exemplar. Para investigar as narrativas propostas nesses canais midiáticos, adotamos uma abordagem composta por pesquisa de mídia utilizada como suporte para a construção do corpus empírico, o qual investigamos de modo qualitativo com base no referencial teórico. Como resultado, identificamos estratégias comunicacionais que promovem um modo hiper estetizado de estudar que identificamos como “instagramável” e um modelo de estudante ideal, otimizado, que denominamos como o estudante conectado, ambos alicerçados no ideário neoliberal do sujeito empreendedor de si em um contexto de competitividade permanente.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-21T16:03:40Z No. of bitstreams: 1 Bianca Natalia de Souza Mier Biadeni.pdf: 6262095 bytes, checksum: fe580c8a42803a84bceef9b1889f076d (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-21T16:04:27Z (GMT) No. of bitstreams: 1 Bianca Natalia de Souza Mier Biadeni.pdf: 6262095 bytes, checksum: fe580c8a42803a84bceef9b1889f076d (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-21T16:04:51Z (GMT) No. of bitstreams: 1 Bianca Natalia de Souza Mier Biadeni.pdf: 6262095 bytes, checksum: fe580c8a42803a84bceef9b1889f076d (MD5)Made available in DSpace on 2021-09-21T16:04:59Z (GMT). No. of bitstreams: 1 Bianca Natalia de Souza Mier Biadeni.pdf: 6262095 bytes, checksum: fe580c8a42803a84bceef9b1889f076d (MD5) Previous issue date: 2021-03-19application/pdfhttp://tede2.espm.br/retrieve/1986/Bianca%20Natalia%20de%20Souza%20Mier%20Biadeni.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucomunicação e consumo; produção de subjetividade; Instagram; studygramcommunication and consumption; production of subjectivity; Instagram; studygramCIENCIAS SOCIAIS APLICADAS::COMUNICACAO#Studygram: o estudante conectado e os modos “instagramáveis” de estudar#Studygram: the connected student and the “instagramable” ways of studyinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1478719854366591830500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILBianca Natalia de Souza Mier Biadeni.pdf.jpgBianca Natalia de Souza Mier Biadeni.pdf.jpgimage/jpeg4184http://tede2.espm.br:8080/tede/bitstream/tede/570/4/Bianca+Natalia+de+Souza+Mier+Biadeni.pdf.jpg9043a5e6f75eeaa0b5f428fac3bf208cMD54TEXTBianca Natalia de Souza Mier Biadeni.pdf.txtBianca Natalia de Souza Mier Biadeni.pdf.txttext/plain263176http://tede2.espm.br:8080/tede/bitstream/tede/570/3/Bianca+Natalia+de+Souza+Mier+Biadeni.pdf.txt8a30eb4e71fd403ad65c6cb717fa86bdMD53ORIGINALBianca Natalia de Souza Mier Biadeni.pdfBianca Natalia de Souza Mier Biadeni.pdfapplication/pdf6262095http://tede2.espm.br:8080/tede/bitstream/tede/570/2/Bianca+Natalia+de+Souza+Mier+Biadeni.pdffe580c8a42803a84bceef9b1889f076dMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/570/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/5702021-09-22 01:00:50.524oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2021-09-22T04:00:50Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
#Studygram: o estudante conectado e os modos “instagramáveis” de estudar |
dc.title.alternative.eng.fl_str_mv |
#Studygram: the connected student and the “instagramable” ways of studying |
title |
#Studygram: o estudante conectado e os modos “instagramáveis” de estudar |
spellingShingle |
#Studygram: o estudante conectado e os modos “instagramáveis” de estudar Biadeni, Bianca Natalia de Souza Mier comunicação e consumo; produção de subjetividade; Instagram; studygram communication and consumption; production of subjectivity; Instagram; studygram CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
#Studygram: o estudante conectado e os modos “instagramáveis” de estudar |
title_full |
#Studygram: o estudante conectado e os modos “instagramáveis” de estudar |
title_fullStr |
#Studygram: o estudante conectado e os modos “instagramáveis” de estudar |
title_full_unstemmed |
#Studygram: o estudante conectado e os modos “instagramáveis” de estudar |
title_sort |
#Studygram: o estudante conectado e os modos “instagramáveis” de estudar |
author |
Biadeni, Bianca Natalia de Souza Mier |
author_facet |
Biadeni, Bianca Natalia de Souza Mier |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Castro, Gisela Grangeiro da Silva |
dc.contributor.referee1.fl_str_mv |
Casadei, Eliza Bachega |
dc.contributor.referee2.fl_str_mv |
Polivanov, Beatriz |
dc.contributor.authorID.fl_str_mv |
360.914.168-98 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8975034E2&tokenCaptchar=03AGdBq268R-VpzQawTCg4CShPxwwjNBkh1FgkPZ06ReIW9P76zoaJIvoJdwGDJ1qiNyt1tAUyvW8piABaQrLTPpiUr3CouK7dAivevvuPi0vao6kTqaAv4pnNS1YVXGPY1G5Px3Nr0pulfPW4TS4EEXMDES-BtXDBiTh6ED10sqG-ZkorXG0bYcyECbRwGMnMPL8Br3AOOQ9947Jc47lQHYNop2xixohE-ojHIoIU0InFIEGrpbO3rKSadlMBlJUyBsXBOG9Jj0QgKj7dlljGzgi60f1A4ObG2spqjj7scjisMioqafgUR5NrKXxVNIqd96sgeiVsvRwdkNITV1brfzhjgSGcolP2NnXVDxoCMr_lKAWQ2DAv0BmSQevj2H6S-86DBEK1pQ01TUhuv10lvL6pT7qomRmXrwq8uCuWMzykC91tOK_JhkobeP_GacEQpvKVz-lDuhRbxzORfyWprWyF7Pw6ZwBuzg |
dc.contributor.author.fl_str_mv |
Biadeni, Bianca Natalia de Souza Mier |
contributor_str_mv |
Castro, Gisela Grangeiro da Silva Casadei, Eliza Bachega Polivanov, Beatriz |
dc.subject.por.fl_str_mv |
comunicação e consumo; produção de subjetividade; Instagram; studygram |
topic |
comunicação e consumo; produção de subjetividade; Instagram; studygram communication and consumption; production of subjectivity; Instagram; studygram CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communication and consumption; production of subjectivity; Instagram; studygram |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This research aimed to investigate certain ways of being and presenting as a student on social media platforms. We propose a reflection from the analysis of ways to produce and share content among Instagram users who have profiles identified as studygrams, an empirical object still little explored in the field of communication. The general objective of the research is to understand the calls for a specific subjectivity model, supported by the consumption of a particular way of studying and being an exemplary student. To investigate the narratives proposed in these media channels, we adopted an approach composed of media research which we used as a support for the construction of the empirical corpus, that we investigated qualitatively based on the theoretical reference. As a result, we identified communication strategies that promote a hyper aestheticized way of studying that we identified as “instagramable” and an ideal, optimized student model, which we called connected student – both grounded in the neoliberal ideology of the selfentrepreneur subject in a context of permanent competitiveness. |
publishDate |
2021 |
dc.date.accessioned.fl_str_mv |
2021-09-21T16:04:59Z |
dc.date.issued.fl_str_mv |
2021-03-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Biadeni, Bianca Natalia de Souza Mier. #Studygram: o estudante conectado e os modos “instagramáveis” de estudar. 2021. [141 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/570 |
identifier_str_mv |
Biadeni, Bianca Natalia de Souza Mier. #Studygram: o estudante conectado e os modos “instagramáveis” de estudar. 2021. [141 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
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http://tede2.espm.br/handle/tede/570 |
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Escola Superior de Propaganda e Marketing |
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Programa de Mestrado em Comunicação e Práticas de Consumo |
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ESPM |
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Escola Superior de Propaganda e Marketing |
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