Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/256 |
Resumo: | The process of internationalization of emerging economies´ companies, from the point of view of insertion in the Global Value Chain, is the object of study of several researchers. The companies seek insertion in Global Value Chain through capability for the international market, using several Upgrade mechanisms, among them, improvements in product, in process, or in the expansion of the technological functions in the company's activities or inter-sectoral. This dissertation´s objective is to analyze the upgrade mechanism, using as a case study the company Bodega Catena Zapata. Through knowledge´s accumulation, the company added value to its products and the interpretation of these results is presented based on the Matrix of Competences, developed by Sato and Fujita (2009). The empirical study was done through a single, multilevel, exploratory case study (YIN, 2005), in a wine company located in Mendoza, Argentina. The main contribution of this dissertation is the interpretation of the results using the Matrix of Competences of Sato and Fujita (2009) in two different moments. The evaluation was elaborated for the stage that the company was in the 1990s and in 2016, describing the company´s evolution in relation to the knowledge accumulation process. It was verified that these processes are related to the company's performance in the international market, which gradually seeks to be included in the Global Value Chain of the wine sector. |
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Avrichir, IlanBorini, Felipe MendesSerra, Fernando017.038.248-65http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8540536Y6Cipolla, Luís Eduardo Maturano2017-11-22T13:00:00Z2017-03-31Cipolla, Luís Eduardo Maturano. Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata. 2017. [128 f.]. Dissertação ( Programa de Mestrado em Administração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/256The process of internationalization of emerging economies´ companies, from the point of view of insertion in the Global Value Chain, is the object of study of several researchers. The companies seek insertion in Global Value Chain through capability for the international market, using several Upgrade mechanisms, among them, improvements in product, in process, or in the expansion of the technological functions in the company's activities or inter-sectoral. This dissertation´s objective is to analyze the upgrade mechanism, using as a case study the company Bodega Catena Zapata. Through knowledge´s accumulation, the company added value to its products and the interpretation of these results is presented based on the Matrix of Competences, developed by Sato and Fujita (2009). The empirical study was done through a single, multilevel, exploratory case study (YIN, 2005), in a wine company located in Mendoza, Argentina. The main contribution of this dissertation is the interpretation of the results using the Matrix of Competences of Sato and Fujita (2009) in two different moments. The evaluation was elaborated for the stage that the company was in the 1990s and in 2016, describing the company´s evolution in relation to the knowledge accumulation process. It was verified that these processes are related to the company's performance in the international market, which gradually seeks to be included in the Global Value Chain of the wine sector.O processo de internacionalização de empresas de economias emergentes, sob o ponto de vista de inserção na Global Value Chain, é objeto de estudo de vários pesquisadores. As empresas buscam a inserção por meio de capacitação para o mercado internacional, utilizando-se de vários mecanismos de Upgrade, dentre eles, melhorias no produto, no processo, ou na ampliação das funções tecnológicas nas atividades da empresa ou inter-setoriais, dentro da cadeia de valores. O objetivo desta dissertação é analisar o mecanismo de Upgrade, usando como Estudo de Caso a empresa Bodega Catena Zapata. Por meio de acumulação de conhecimentos, a empresa agregou valor aos seus produtos e a interpretação desses resultados é apresentada com base na Matriz de Competências, desenvolvida por Sato e Fujita (2009). A empiria foi feita por meio de um estudo de caso único, multinível, em caráter exploratório (YIN, 2005), em uma empresa do segmento de vinhos localizada em Mendoza, Argentina. A principal contribuição desta dissertação está na interpretação dos resultados com o uso da Matriz de Competências de Sato e Fujita (2009) em dois momentos distintos. A avaliação foi elaborada para o estágio que a empresa se encontrava na década de 1990 e no ano 2016, para descrever a evolução da empresa com relação aos processos de acumulação de conhecimentos. Verificou-se que esses processos estão relacionados com a atuação da empresa no mercado internacional que, gradativamente, busca se inserir na Global Value Chain do setor vitivinícolaSubmitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-21T14:50:55Z No. of bitstreams: 1 Luis_Eduardo__Maturano_Cipolla.pdf: 1592066 bytes, checksum: d6aa39817cd4a326f137a2b23765d205 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-21T15:09:06Z (GMT) No. of bitstreams: 1 Luis_Eduardo__Maturano_Cipolla.pdf: 1592066 bytes, checksum: d6aa39817cd4a326f137a2b23765d205 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-11-22T12:59:49Z (GMT) No. of bitstreams: 1 Luis_Eduardo__Maturano_Cipolla.pdf: 1592066 bytes, checksum: d6aa39817cd4a326f137a2b23765d205 (MD5)Made available in DSpace on 2017-11-22T13:00:00Z (GMT). No. of bitstreams: 1 Luis_Eduardo__Maturano_Cipolla.pdf: 1592066 bytes, checksum: d6aa39817cd4a326f137a2b23765d205 (MD5) Previous issue date: 2017-03-31application/pdfhttp://tede2.espm.br/retrieve/697/Luis_Eduardo__Maturano_Cipolla.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Administração em Gestão InternacionalESPMBrasilESPM::Pós-Graduação Stricto Sensucompetência tecnológica; Global Value Chain; indústria vitivinícola; exportação; estratégia internacionaltechnological competence; Global Value Chain; wine industry; exportation; international strategyCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOAquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena ZapataAcquisition of technological competence in the Global Value Chain: the case of Bodega Catena Zapatainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-6845443146620134701500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMLICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/256/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51ORIGINALLuis_Eduardo__Maturano_Cipolla.pdfLuis_Eduardo__Maturano_Cipolla.pdfapplication/pdf1592066http://tede2.espm.br:8080/tede/bitstream/tede/256/2/Luis_Eduardo__Maturano_Cipolla.pdfd6aa39817cd4a326f137a2b23765d205MD52TEXTLuis_Eduardo__Maturano_Cipolla.pdf.txtLuis_Eduardo__Maturano_Cipolla.pdf.txttext/plain284171http://tede2.espm.br:8080/tede/bitstream/tede/256/3/Luis_Eduardo__Maturano_Cipolla.pdf.txt2aaa9f5c50701b7b63570bfb45faadfeMD53THUMBNAILLuis_Eduardo__Maturano_Cipolla.pdf.jpgLuis_Eduardo__Maturano_Cipolla.pdf.jpgimage/jpeg2331http://tede2.espm.br:8080/tede/bitstream/tede/256/4/Luis_Eduardo__Maturano_Cipolla.pdf.jpg5bdf774214aef851b8d8aba82594aa1dMD54tede/2562017-11-23 01:00:37.501oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2017-11-23T03:00:37Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata |
dc.title.alternative.eng.fl_str_mv |
Acquisition of technological competence in the Global Value Chain: the case of Bodega Catena Zapata |
title |
Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata |
spellingShingle |
Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata Cipolla, Luís Eduardo Maturano competência tecnológica; Global Value Chain; indústria vitivinícola; exportação; estratégia internacional technological competence; Global Value Chain; wine industry; exportation; international strategy CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata |
title_full |
Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata |
title_fullStr |
Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata |
title_full_unstemmed |
Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata |
title_sort |
Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata |
author |
Cipolla, Luís Eduardo Maturano |
author_facet |
Cipolla, Luís Eduardo Maturano |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Avrichir, Ilan |
dc.contributor.referee1.fl_str_mv |
Borini, Felipe Mendes |
dc.contributor.referee2.fl_str_mv |
Serra, Fernando |
dc.contributor.authorID.fl_str_mv |
017.038.248-65 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8540536Y6 |
dc.contributor.author.fl_str_mv |
Cipolla, Luís Eduardo Maturano |
contributor_str_mv |
Avrichir, Ilan Borini, Felipe Mendes Serra, Fernando |
dc.subject.por.fl_str_mv |
competência tecnológica; Global Value Chain; indústria vitivinícola; exportação; estratégia internacional |
topic |
competência tecnológica; Global Value Chain; indústria vitivinícola; exportação; estratégia internacional technological competence; Global Value Chain; wine industry; exportation; international strategy CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
technological competence; Global Value Chain; wine industry; exportation; international strategy |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The process of internationalization of emerging economies´ companies, from the point of view of insertion in the Global Value Chain, is the object of study of several researchers. The companies seek insertion in Global Value Chain through capability for the international market, using several Upgrade mechanisms, among them, improvements in product, in process, or in the expansion of the technological functions in the company's activities or inter-sectoral. This dissertation´s objective is to analyze the upgrade mechanism, using as a case study the company Bodega Catena Zapata. Through knowledge´s accumulation, the company added value to its products and the interpretation of these results is presented based on the Matrix of Competences, developed by Sato and Fujita (2009). The empirical study was done through a single, multilevel, exploratory case study (YIN, 2005), in a wine company located in Mendoza, Argentina. The main contribution of this dissertation is the interpretation of the results using the Matrix of Competences of Sato and Fujita (2009) in two different moments. The evaluation was elaborated for the stage that the company was in the 1990s and in 2016, describing the company´s evolution in relation to the knowledge accumulation process. It was verified that these processes are related to the company's performance in the international market, which gradually seeks to be included in the Global Value Chain of the wine sector. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-11-22T13:00:00Z |
dc.date.issued.fl_str_mv |
2017-03-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Cipolla, Luís Eduardo Maturano. Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata. 2017. [128 f.]. Dissertação ( Programa de Mestrado em Administração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/256 |
identifier_str_mv |
Cipolla, Luís Eduardo Maturano. Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata. 2017. [128 f.]. Dissertação ( Programa de Mestrado em Administração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/256 |
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