A busca pela creche ideal: o design como ferramenta para a criação de uma experiência digital orientada para o cliente

• Autor(a) principal: Oliveira, Rafael Ferreira de
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/380
• topic: creche; design de experiência; design de interação; day care center; experience design; interaction design; CIENCIAS SOCIAIS APLICADAS::ECONOMIA

This applied research studies the behavior of families in the search for the ideal day care center for their children. In this sense, it presents guidelines and recommendations for a prototype, both web and mobile, with the objective of facilitating the choice process, taking into consideration the different variables pertinent to the different realities of each family, and giving more security to the moment of decision. For this, in addition to the qualitative and quantitative research results that present the families difficulties, challenges and desires, the research document makes use of concepts and applications of several areas of knowledge to compose a solid vision about the context that surrounds the behavior related to early childhood education. Thus, from the understanding of the cultural transformations that have been impacting the dynamics of daily life, especially due to the insertion of technological resources, and the conception that the Creative Economy is a fertile field to encourage and promote positive and necessary changes in society, is Design universe, especially in the Experience Design field, with its strategic vision and its ability to improve the interaction of humans with computers, which gives the main references for the construction of the digital strategy aligned with the market needs and that improves the experience to search the ideal day care center