A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios

Detalhes bibliográficos
Autor(a) principal: Campos Junior, Walfredo Ribeiro de
Data de Publicação: 2019
Tipo de documento: Tese
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/385
Resumo: The subject of entrepreneurship presents itself, in the current context, as a feasible and valued way for the subject to be inserted in the current job market. This representation of the entrepreneur circulates in a scenario of reconfiguration of the work environment, as well as changes in state policies, which are identified with neoliberal and global policies. The university incubator is an entity that lies on the border and intersection between two social universes that have different dynamics and concerns: higher education and the world of work. The purpose of this thesis was to investigate how the production of meaning about entrepreneurship and its symbolic consumption in the life narratives communicated by university students associated with business incubators. For this purpose, a qualitative and exploratory survey was carried out in two incubators associated with Higher Education Institutions, one public - CIETEC of the University of São Paulo (USP) - and another private one - the Incubator of ESPM, Escola Superior de Propaganda and Marketing (ESPM). As a data collection technique, in-depth interviews were conducted with incubators of the two institutions. As a data-processing technique, hermeneutics in depth was used in conjunction with Discourse Analysis and Narrative Theory. The analysis made it possible to observe similar strategies for the production of meanings adopted by all university students associated with business incubators, as well as particular strategies that dialogue with the specificities of entrepreneurship practiced in CIETEC and in the ESPM Incubator.
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spelling Carrascoza, João Luís AnzanelloCamargo, Ricardo ZagalloCasadei, Eliza BaccegaOliveira, Paulo Roberto Nassar deGrohmann, Rafael do Nascimento35199762850http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4410761T3&tokenCaptchar=03AGdBq25vaPxj8r4Ri0O3W53ODdFeRVaEuUXQlkwZa2FLXvLV2M9L_9-HDvPrXt7cun3dOexune7A9whursUbDbt27c74Lr1DdzWASux5h3-Vgxnztxi45s1TLCRw20Mgm0jmoGLWJBaUyTK-2_PH72t8cqIKkBUx6GE5wgU5x5u_4sVrHO5zHzpUFqxOK1t6IRsSFKOGJDkCtuHX6gYI_QlabIc8I-UxoFo2_jQs1ThVOdKtb37TlB2LaRI6o7SiOBzaeSrSL-3UrL38QuLwFyfzIDAW4MrXBNqS9Ly_qM-T5peEDLt8b6wuIbRdVdXDj4EbmrmYS5c-afWDts5MGorPp4arLSaN0wNje7Mjr8kjvDHYIWVOXXadUKJR-cNSP7yPlRG-s6gJQId-ljdQG0DmmwkbOvdFWACampos Junior, Walfredo Ribeiro de2020-07-15T14:47:21Z2019-03-28Campos Junior, Walfredo Ribeiro de. A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios. 2019. [191 f]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/385The subject of entrepreneurship presents itself, in the current context, as a feasible and valued way for the subject to be inserted in the current job market. This representation of the entrepreneur circulates in a scenario of reconfiguration of the work environment, as well as changes in state policies, which are identified with neoliberal and global policies. The university incubator is an entity that lies on the border and intersection between two social universes that have different dynamics and concerns: higher education and the world of work. The purpose of this thesis was to investigate how the production of meaning about entrepreneurship and its symbolic consumption in the life narratives communicated by university students associated with business incubators. For this purpose, a qualitative and exploratory survey was carried out in two incubators associated with Higher Education Institutions, one public - CIETEC of the University of São Paulo (USP) - and another private one - the Incubator of ESPM, Escola Superior de Propaganda and Marketing (ESPM). As a data collection technique, in-depth interviews were conducted with incubators of the two institutions. As a data-processing technique, hermeneutics in depth was used in conjunction with Discourse Analysis and Narrative Theory. The analysis made it possible to observe similar strategies for the production of meanings adopted by all university students associated with business incubators, as well as particular strategies that dialogue with the specificities of entrepreneurship practiced in CIETEC and in the ESPM Incubator.O tema empreendedorismo apresenta-se, no contexto atual, como um caminho viável e valorizado do sujeito poder se inserir no mercado de trabalho atual. Essa representação do empreendedor circula em um cenário de reconfiguração do ambiente de trabalho, bem como em mudanças de políticas do Estado, que se identificam com as políticas neoliberais e globais. A incubadora universitária é uma entidade que se encontra na fronteira e intersecção entre dois universos sociais que possuem dinâmicas e preocupações distintas: o ensino superior e o mundo do trabalho. A presente tese teve como objetivo: Investigar como se dá a produção de sentido em torno do empreendedorismo e do seu consumo simbólico nas narrativas de vida comunicadas por universitários associados a incubadoras de negócio. Para tanto, efetuou-se uma Pesquisa Qualitativa e Exploratória, em duas incubadoras associadas a Instituições de Ensino Superior, uma pública – o CIETEC da Universidade de São Paulo (USP) – e outra privada – a Incubadora da ESPM, da Escola Superior de Propaganda e Marketing (ESPM). Como técnica de coleta de dados, foram realizadas entrevistas em profundidade com incubados das duas Instituições. Como técnica de tratamento de dados, utilizou-se da Hermenêutica em Profundidade, em conjunto com a Análise do Discursos e a Teoria Narrativa. A análise possibilitou observar estratégias semelhantes de produção de sentidos adotadas por todos os universitários associados a incubadoras de negócio, e também estratégias particulares, que dialogam com as especificidades do empreendedorismo praticado no CIETEC e na Incubadora da ESPM.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-07-15T14:29:54Z No. of bitstreams: 1 WALFREDO RIBEIRO DE CAMPOS JUNIOR.pdf: 1304197 bytes, checksum: 227b566d62f096c4a5d229e51d2472c7 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-07-15T14:33:19Z (GMT) No. of bitstreams: 1 WALFREDO RIBEIRO DE CAMPOS JUNIOR.pdf: 1304197 bytes, checksum: 227b566d62f096c4a5d229e51d2472c7 (MD5)Approved for entry into archive by Edson Sousa da Silva (edson.sousa@espm.br) on 2020-07-15T14:47:06Z (GMT) No. of bitstreams: 1 WALFREDO RIBEIRO DE CAMPOS JUNIOR.pdf: 1304197 bytes, checksum: 227b566d62f096c4a5d229e51d2472c7 (MD5)Made available in DSpace on 2020-07-15T14:47:21Z (GMT). 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dc.title.por.fl_str_mv A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios
dc.title.alternative.eng.fl_str_mv The production of a sense of entrepreneurship and its symbolic consumption in the tension between higher education, the world of work and business incubator
title A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios
spellingShingle A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios
Campos Junior, Walfredo Ribeiro de
comunicação e consumo; narrativas; incubadora; consumo simbólico
communication and consumption; symbolic consumption; narratives; entrepreneurship; incubator
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios
title_full A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios
title_fullStr A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios
title_full_unstemmed A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios
title_sort A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios
author Campos Junior, Walfredo Ribeiro de
author_facet Campos Junior, Walfredo Ribeiro de
author_role author
dc.contributor.advisor1.fl_str_mv Carrascoza, João Luís Anzanello
dc.contributor.referee1.fl_str_mv Camargo, Ricardo Zagallo
dc.contributor.referee2.fl_str_mv Casadei, Eliza Baccega
dc.contributor.referee3.fl_str_mv Oliveira, Paulo Roberto Nassar de
dc.contributor.referee4.fl_str_mv Grohmann, Rafael do Nascimento
dc.contributor.authorID.fl_str_mv 35199762850
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dc.contributor.author.fl_str_mv Campos Junior, Walfredo Ribeiro de
contributor_str_mv Carrascoza, João Luís Anzanello
Camargo, Ricardo Zagallo
Casadei, Eliza Baccega
Oliveira, Paulo Roberto Nassar de
Grohmann, Rafael do Nascimento
dc.subject.por.fl_str_mv comunicação e consumo; narrativas; incubadora; consumo simbólico
topic comunicação e consumo; narrativas; incubadora; consumo simbólico
communication and consumption; symbolic consumption; narratives; entrepreneurship; incubator
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv communication and consumption; symbolic consumption; narratives; entrepreneurship; incubator
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description The subject of entrepreneurship presents itself, in the current context, as a feasible and valued way for the subject to be inserted in the current job market. This representation of the entrepreneur circulates in a scenario of reconfiguration of the work environment, as well as changes in state policies, which are identified with neoliberal and global policies. The university incubator is an entity that lies on the border and intersection between two social universes that have different dynamics and concerns: higher education and the world of work. The purpose of this thesis was to investigate how the production of meaning about entrepreneurship and its symbolic consumption in the life narratives communicated by university students associated with business incubators. For this purpose, a qualitative and exploratory survey was carried out in two incubators associated with Higher Education Institutions, one public - CIETEC of the University of São Paulo (USP) - and another private one - the Incubator of ESPM, Escola Superior de Propaganda and Marketing (ESPM). As a data collection technique, in-depth interviews were conducted with incubators of the two institutions. As a data-processing technique, hermeneutics in depth was used in conjunction with Discourse Analysis and Narrative Theory. The analysis made it possible to observe similar strategies for the production of meanings adopted by all university students associated with business incubators, as well as particular strategies that dialogue with the specificities of entrepreneurship practiced in CIETEC and in the ESPM Incubator.
publishDate 2019
dc.date.issued.fl_str_mv 2019-03-28
dc.date.accessioned.fl_str_mv 2020-07-15T14:47:21Z
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dc.identifier.citation.fl_str_mv Campos Junior, Walfredo Ribeiro de. A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios. 2019. [191 f]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/385
identifier_str_mv Campos Junior, Walfredo Ribeiro de. A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios. 2019. [191 f]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .
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dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.publisher.program.fl_str_mv Programa de Doutorado em Comunicação e Práticas de Consumo
dc.publisher.initials.fl_str_mv ESPM
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv ESPM::Pós-Graduação Stricto Sensu
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
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