Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/204 |
Resumo: | Since we live in a consumer society, we consider very important to get to know it, which means, to understand better the process of consumption. We try to get to know the receptors/consumers in their daily cultural practices, considering the consumption of the media and the consumption of material/symbolical goods, through the inter-relations communication, reception and consumption. The object of this research are the relations between communication/reception/consumption in three categories of television time slot: news, soap opera and advertising, inserted in the brazilian and portuguese prime time, especially advertising, due to its close relationship with both sides: production and consumption. This research attempts to identify the profile of receptors/consumers “draw” in each of these categories, which means, to understand with whom they dialogue in particular and, secondly, to investigate with the receptors/consumers the appropriations and attribution of meanings to the media categories already established, through the application of questionnaires with open and closed questions and focus group. |
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Baccega, Maria AparecidaRocha, Rosamaria Luiza de Melohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4785137Y605776061903http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4200062J5Macedo, Diana Gualberto de2016-11-25T17:25:24Z2010-03-30Macedo, Diana Gualberto de. Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português. 2010. 229 f. Dissertação (Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, São Paulo, 2010.http://tede2.espm.br/handle/tede/204Since we live in a consumer society, we consider very important to get to know it, which means, to understand better the process of consumption. We try to get to know the receptors/consumers in their daily cultural practices, considering the consumption of the media and the consumption of material/symbolical goods, through the inter-relations communication, reception and consumption. The object of this research are the relations between communication/reception/consumption in three categories of television time slot: news, soap opera and advertising, inserted in the brazilian and portuguese prime time, especially advertising, due to its close relationship with both sides: production and consumption. This research attempts to identify the profile of receptors/consumers “draw” in each of these categories, which means, to understand with whom they dialogue in particular and, secondly, to investigate with the receptors/consumers the appropriations and attribution of meanings to the media categories already established, through the application of questionnaires with open and closed questions and focus group.Já que vivemos numa sociedade de consumo, consideramos indispensável conhecê-la, ou seja, entender melhor o processo através do qual o consumo se dá. Busca-se, através das inter-relações comunicação, recepção e consumo, conhecer os receptores/consumidores em suas práticas culturais presentes no seu cotidiano, em relação ao consumo de mídia e ao consumo dos variados bens materiais em interface com o simbólico. O objeto dessa pesquisa são as relações comunicação/recepção/consumo em três categorias da programação televisiva: telejornal, telenovela e publicidade, inseridas na grade de programação do prime time brasileiro e português, com destaque para a publicidade, devido a sua estreita relação com o lado da produção e do consumo. Essa pesquisa tenta identificar o perfil dos receptores/consumidores “desenhado” em cada uma dessas categorias, ou seja, procura entender com quem elas dialogam mais especificamente, e, num segundo momento, investigar junto aos receptores/consumidores as apropriações e as atribuições de sentido às categorias da programação midiática pré-estabelecidas, através da aplicação de questionários com perguntas abertas e fechadas e de discussão em grupo.Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-25T16:36:01Z No. of bitstreams: 1 Diana G Macedo.pdf: 2647071 bytes, checksum: 129185202232aa8e6fa8fc940f0bec10 (MD5)Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-25T16:36:13Z (GMT) No. of bitstreams: 1 Diana G Macedo.pdf: 2647071 bytes, checksum: 129185202232aa8e6fa8fc940f0bec10 (MD5)Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-25T17:24:06Z (GMT) No. of bitstreams: 1 Diana G Macedo.pdf: 2647071 bytes, checksum: 129185202232aa8e6fa8fc940f0bec10 (MD5)Made available in DSpace on 2016-11-25T17:25:24Z (GMT). No. of bitstreams: 1 Diana G Macedo.pdf: 2647071 bytes, checksum: 129185202232aa8e6fa8fc940f0bec10 (MD5) Previous issue date: 2010-03-30application/pdfhttp://tede2.espm.br/retrieve/490/Diana%20G%20Macedo.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional em Comportamento do ConsumidorESPMBrasilESPM::Pós-Graduação Stricto Sensucomunicação; consumo; perfil; prime time; recepçãocommunication; consumption; profile; prime time; receptorsCIENCIAS SOCIAIS APLICADAS::COMUNICACAOComunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e portuguêsCommunication, reception and consumption: interrelations. The receiver/consumer in prime time Brazilian and Portugueseinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-5003969050085565866500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMLICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/204/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51ORIGINALDiana G Macedo.pdfDiana G Macedo.pdfapplication/pdf2647071http://tede2.espm.br:8080/tede/bitstream/tede/204/2/Diana+G+Macedo.pdf129185202232aa8e6fa8fc940f0bec10MD52TEXTDiana G Macedo.pdf.txtDiana G Macedo.pdf.txttext/plain507775http://tede2.espm.br:8080/tede/bitstream/tede/204/3/Diana+G+Macedo.pdf.txta85f84e97ee9100018848edaa2771f8dMD53THUMBNAILDiana G Macedo.pdf.jpgDiana G Macedo.pdf.jpgimage/jpeg3405http://tede2.espm.br:8080/tede/bitstream/tede/204/4/Diana+G+Macedo.pdf.jpge2c69e2048c2e23b9a6165d59f208832MD54tede/2042016-11-26 01:00:23.369oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2016-11-26T03:00:23Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português |
dc.title.alternative.eng.fl_str_mv |
Communication, reception and consumption: interrelations. The receiver/consumer in prime time Brazilian and Portuguese |
title |
Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português |
spellingShingle |
Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português Macedo, Diana Gualberto de comunicação; consumo; perfil; prime time; recepção communication; consumption; profile; prime time; receptors CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português |
title_full |
Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português |
title_fullStr |
Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português |
title_full_unstemmed |
Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português |
title_sort |
Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português |
author |
Macedo, Diana Gualberto de |
author_facet |
Macedo, Diana Gualberto de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Baccega, Maria Aparecida |
dc.contributor.referee1.fl_str_mv |
Rocha, Rosamaria Luiza de Melo |
dc.contributor.referee1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4785137Y6 |
dc.contributor.authorID.fl_str_mv |
05776061903 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4200062J5 |
dc.contributor.author.fl_str_mv |
Macedo, Diana Gualberto de |
contributor_str_mv |
Baccega, Maria Aparecida Rocha, Rosamaria Luiza de Melo |
dc.subject.por.fl_str_mv |
comunicação; consumo; perfil; prime time; recepção |
topic |
comunicação; consumo; perfil; prime time; recepção communication; consumption; profile; prime time; receptors CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communication; consumption; profile; prime time; receptors |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
Since we live in a consumer society, we consider very important to get to know it, which means, to understand better the process of consumption. We try to get to know the receptors/consumers in their daily cultural practices, considering the consumption of the media and the consumption of material/symbolical goods, through the inter-relations communication, reception and consumption. The object of this research are the relations between communication/reception/consumption in three categories of television time slot: news, soap opera and advertising, inserted in the brazilian and portuguese prime time, especially advertising, due to its close relationship with both sides: production and consumption. This research attempts to identify the profile of receptors/consumers “draw” in each of these categories, which means, to understand with whom they dialogue in particular and, secondly, to investigate with the receptors/consumers the appropriations and attribution of meanings to the media categories already established, through the application of questionnaires with open and closed questions and focus group. |
publishDate |
2010 |
dc.date.issued.fl_str_mv |
2010-03-30 |
dc.date.accessioned.fl_str_mv |
2016-11-25T17:25:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Macedo, Diana Gualberto de. Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português. 2010. 229 f. Dissertação (Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, São Paulo, 2010. |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/204 |
identifier_str_mv |
Macedo, Diana Gualberto de. Comunicação, recepção e consumo: inter-relações. O receptor/consumidor no prime time brasileiro e português. 2010. 229 f. Dissertação (Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, São Paulo, 2010. |
url |
http://tede2.espm.br/handle/tede/204 |
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500 500 600 |
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Escola Superior de Propaganda e Marketing |
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Programa de Mestrado Profissional em Comportamento do Consumidor |
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ESPM |
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Brasil |
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ESPM::Pós-Graduação Stricto Sensu |
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Escola Superior de Propaganda e Marketing |
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