Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/242 |
Resumo: | The film narratives of Japanese animation director Hayao Miyazaki - theme of this research - expose some issues that involve life in society by questioning situations and stereotypes through their hybrid aesthetics, and mainly through their female characters In this way, we take as theoretical object the consumption of aesthetics hybrid - in which the female characters are found - and the layers of memory there involved. In this sense, this research has as general objective to identify the composition of the female representations and how the transgressive character of them is given. We adopt specific objectives: to understand how the anime genre emerged and to contextualize the course of Hayao Miyazaki as director of animation. Understand how Hayao Miyazaki are embedded in a context of production and media consumption, demonstrating negotiations between the director and the animation industry. Verify that his aesthetic is constructed, from the textual memory and analysis of the composition of the scenarios, characters, plot, costumes and other aspects. Analyze how make up the female representations in the works of Hayao Miyazaki and, finally, to verify how the female characters produce a representation of memory that subverts the memory of what we understand as a Japanese woman. For this, an analysis is made from a corpus of ten works scripted and directed by the director [Ponyo: A Friendship that Came of the Sea (2008), the Service of Deliveries of Kiki (1989), The Castle animated (2004), Princess Mononoke (1997), My Friend Totoro (1988), Porco Rosso: The Last Romantic Hero (1992), Nausicaä of the Valley of the Wind (1984), Lives to the Wind (2013), The Journey of Chihiro (2001), The Castle in the Sky (1986)]. In order to highlight the female characters, formulating a methodological framework dividing them into six phases: children, girls, youth, adults, mothers and the elderly. Using the basilar pillars: consumption and communication; memory; women were bibliographical and documentary research, mobilizing authors such as Lotman, Le Goff, Halbwachs, Pollak, Canclini, Rocha, Martel, Miyazaki, Luyten, Barbosa Junior, Sato, Laurel, Hane, among others, with different theoretical contributions. The results demonstrate that the awakens, through his women and his hybrid aesthetics, a critical thinking in which one makes possible to question about aspects concretized by society and to think about the possibility of change and restart. |
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Nunes, Mônica Rebecca FerrariRocha, Rosamaria Luiza de MeloOkano, Michiko 090.957.326-30http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8560170U4Horta, Lilia Nogueira Calcagno2017-11-10T12:16:11Z2017-03-31Horta, Lilia Nogueira Calcagno. Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki. 2017. [182 f ]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/242The film narratives of Japanese animation director Hayao Miyazaki - theme of this research - expose some issues that involve life in society by questioning situations and stereotypes through their hybrid aesthetics, and mainly through their female characters In this way, we take as theoretical object the consumption of aesthetics hybrid - in which the female characters are found - and the layers of memory there involved. In this sense, this research has as general objective to identify the composition of the female representations and how the transgressive character of them is given. We adopt specific objectives: to understand how the anime genre emerged and to contextualize the course of Hayao Miyazaki as director of animation. Understand how Hayao Miyazaki are embedded in a context of production and media consumption, demonstrating negotiations between the director and the animation industry. Verify that his aesthetic is constructed, from the textual memory and analysis of the composition of the scenarios, characters, plot, costumes and other aspects. Analyze how make up the female representations in the works of Hayao Miyazaki and, finally, to verify how the female characters produce a representation of memory that subverts the memory of what we understand as a Japanese woman. For this, an analysis is made from a corpus of ten works scripted and directed by the director [Ponyo: A Friendship that Came of the Sea (2008), the Service of Deliveries of Kiki (1989), The Castle animated (2004), Princess Mononoke (1997), My Friend Totoro (1988), Porco Rosso: The Last Romantic Hero (1992), Nausicaä of the Valley of the Wind (1984), Lives to the Wind (2013), The Journey of Chihiro (2001), The Castle in the Sky (1986)]. In order to highlight the female characters, formulating a methodological framework dividing them into six phases: children, girls, youth, adults, mothers and the elderly. Using the basilar pillars: consumption and communication; memory; women were bibliographical and documentary research, mobilizing authors such as Lotman, Le Goff, Halbwachs, Pollak, Canclini, Rocha, Martel, Miyazaki, Luyten, Barbosa Junior, Sato, Laurel, Hane, among others, with different theoretical contributions. The results demonstrate that the awakens, through his women and his hybrid aesthetics, a critical thinking in which one makes possible to question about aspects concretized by society and to think about the possibility of change and restart.As narrativas fílmicas do diretor de animação japonês Hayao Miyazaki – tema da presente pesquisa – expõem algumas questões que envolvem a vida em sociedade ao questionar situações e estereótipos através da sua estética híbrida, e principalmente por meio das suas personagens femininas. Desta forma, tomamos como objeto teórico o consumo da estética híbrida – na qual se encontram as personagens femininas – e das camadas de memória aí implicadas. Nesse sentido, esta investigação tem como objetivo geral identificar a composição das representações femininas e como se dá o caráter transgressor das mesmas. Adotamos como objetivos específicos: compreender como surgiu o gênero animê e contextualizar o percurso de Hayao Miyazaki como diretor de animação. Entender de que forma as obras de Hayao Miyazaki estão inseridas em um contexto de produção e consumo midiático, demonstrando negociações feitas entre o diretor e indústria de animação. Verificar de que maneira é construída sua estética, a partir da memória textual e análise da composição dos cenários, das personagens, do enredo, do figurino e outros aspectos. Analisar como se compõem as representações femininas nas obras de Hayao Miyazaki e, por fim, verificar como as personagens femininas produzem uma representação de memória que subverte a memória do que entendemos como mulher japonesa. Para tal, é feita uma análise a partir de um corpus de dez obras roteirizadas e dirigidas pelo diretor [Ponyo: Uma Amizade que Veio do Mar (2008), O Serviço de Entregas da Kiki (1989), O Castelo Animado (2004), Princesa Mononoke (1997), Meu Amigo Totoro (1988), Porco Rosso: O Último Herói Romântico (1992), Nausicaä do Vale do Vento (1984), Vidas ao Vento (2013), A Viagem de Chihiro (2001), O Castelo no Céu (1986)]. De modo a destacar as personagens mulheres, formulando um quadro metodológico dividindo-as em seis fases: crianças, garotas, jovens, adultas, mães e idosas. Valendo-se dos pilares basilares: consumo e comunicação; memória; mulheres, foram adotadas pesquisas bibliográficas e documentais, mobilizando autores como Lotman, Le Goff, Halbwachs, Pollak, Canclini, Rocha, Martel, Miyazaki, Luyten, Barbosa Júnior, Sato, Louro, Hane, entre outros, com diferentes aportes teóricos. Os resultados demonstram que o diretor desperta, através de suas mulheres e sua estética híbrida, um pensamento crítico no qual se faz possível questionarmos a respeito de aspectos concretizados pela sociedade e pensarmos na possibilidade de mudanças e recomeço.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-06T15:12:32Z No. of bitstreams: 1 LILIA NOGIEIRA C HORTA.pdf: 6507327 bytes, checksum: bd4b4fbb2222c42c48525e5dadc0ef57 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-06T15:13:34Z (GMT) No. of bitstreams: 1 LILIA NOGIEIRA C HORTA.pdf: 6507327 bytes, checksum: bd4b4fbb2222c42c48525e5dadc0ef57 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-11-10T12:12:40Z (GMT) No. of bitstreams: 1 LILIA NOGIEIRA C HORTA.pdf: 6507327 bytes, checksum: bd4b4fbb2222c42c48525e5dadc0ef57 (MD5)Made available in DSpace on 2017-11-10T12:16:11Z (GMT). No. of bitstreams: 1 LILIA NOGIEIRA C HORTA.pdf: 6507327 bytes, checksum: bd4b4fbb2222c42c48525e5dadc0ef57 (MD5) Previous issue date: 2017-03-31application/pdfhttp://tede2.espm.br/retrieve/636/LILIA%20NOGIEIRA%20C%20HORTA.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto SensuHayao Miyazaki; consumo; memória; hibridismo cultural; mulheresHayao Miyazaki; consumption; memory; cultural hybridity; womenCIENCIAS SOCIAIS APLICADAS::COMUNICACAOMulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao MiyazakiWomen and memories in Miyazaki: the consumption of the hybrid and transgressive aesthetic of the animation cinema of Hayao Miyazakiinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1478719854366591830500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMLICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/242/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51ORIGINALLILIA NOGIEIRA C HORTA.pdfLILIA NOGIEIRA C HORTA.pdfapplication/pdf6507327http://tede2.espm.br:8080/tede/bitstream/tede/242/2/LILIA+NOGIEIRA+C+HORTA.pdfbd4b4fbb2222c42c48525e5dadc0ef57MD52TEXTLILIA NOGIEIRA C HORTA.pdf.txtLILIA NOGIEIRA C HORTA.pdf.txttext/plain422805http://tede2.espm.br:8080/tede/bitstream/tede/242/3/LILIA+NOGIEIRA+C+HORTA.pdf.txte51d84ae9ef72f0df6b108af1dde0a27MD53THUMBNAILLILIA NOGIEIRA C HORTA.pdf.jpgLILIA NOGIEIRA C HORTA.pdf.jpgimage/jpeg3245http://tede2.espm.br:8080/tede/bitstream/tede/242/4/LILIA+NOGIEIRA+C+HORTA.pdf.jpg61d7c25346ceb52e02378cd59b54af3aMD54tede/2422017-11-11 01:00:27.136oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2017-11-11T03:00:27Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki |
dc.title.alternative.eng.fl_str_mv |
Women and memories in Miyazaki: the consumption of the hybrid and transgressive aesthetic of the animation cinema of Hayao Miyazaki |
title |
Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki |
spellingShingle |
Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki Horta, Lilia Nogueira Calcagno Hayao Miyazaki; consumo; memória; hibridismo cultural; mulheres Hayao Miyazaki; consumption; memory; cultural hybridity; women CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki |
title_full |
Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki |
title_fullStr |
Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki |
title_full_unstemmed |
Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki |
title_sort |
Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki |
author |
Horta, Lilia Nogueira Calcagno |
author_facet |
Horta, Lilia Nogueira Calcagno |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Nunes, Mônica Rebecca Ferrari |
dc.contributor.referee1.fl_str_mv |
Rocha, Rosamaria Luiza de Melo |
dc.contributor.referee2.fl_str_mv |
Okano, Michiko |
dc.contributor.authorID.fl_str_mv |
090.957.326-30 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8560170U4 |
dc.contributor.author.fl_str_mv |
Horta, Lilia Nogueira Calcagno |
contributor_str_mv |
Nunes, Mônica Rebecca Ferrari Rocha, Rosamaria Luiza de Melo Okano, Michiko |
dc.subject.por.fl_str_mv |
Hayao Miyazaki; consumo; memória; hibridismo cultural; mulheres |
topic |
Hayao Miyazaki; consumo; memória; hibridismo cultural; mulheres Hayao Miyazaki; consumption; memory; cultural hybridity; women CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Hayao Miyazaki; consumption; memory; cultural hybridity; women |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The film narratives of Japanese animation director Hayao Miyazaki - theme of this research - expose some issues that involve life in society by questioning situations and stereotypes through their hybrid aesthetics, and mainly through their female characters In this way, we take as theoretical object the consumption of aesthetics hybrid - in which the female characters are found - and the layers of memory there involved. In this sense, this research has as general objective to identify the composition of the female representations and how the transgressive character of them is given. We adopt specific objectives: to understand how the anime genre emerged and to contextualize the course of Hayao Miyazaki as director of animation. Understand how Hayao Miyazaki are embedded in a context of production and media consumption, demonstrating negotiations between the director and the animation industry. Verify that his aesthetic is constructed, from the textual memory and analysis of the composition of the scenarios, characters, plot, costumes and other aspects. Analyze how make up the female representations in the works of Hayao Miyazaki and, finally, to verify how the female characters produce a representation of memory that subverts the memory of what we understand as a Japanese woman. For this, an analysis is made from a corpus of ten works scripted and directed by the director [Ponyo: A Friendship that Came of the Sea (2008), the Service of Deliveries of Kiki (1989), The Castle animated (2004), Princess Mononoke (1997), My Friend Totoro (1988), Porco Rosso: The Last Romantic Hero (1992), Nausicaä of the Valley of the Wind (1984), Lives to the Wind (2013), The Journey of Chihiro (2001), The Castle in the Sky (1986)]. In order to highlight the female characters, formulating a methodological framework dividing them into six phases: children, girls, youth, adults, mothers and the elderly. Using the basilar pillars: consumption and communication; memory; women were bibliographical and documentary research, mobilizing authors such as Lotman, Le Goff, Halbwachs, Pollak, Canclini, Rocha, Martel, Miyazaki, Luyten, Barbosa Junior, Sato, Laurel, Hane, among others, with different theoretical contributions. The results demonstrate that the awakens, through his women and his hybrid aesthetics, a critical thinking in which one makes possible to question about aspects concretized by society and to think about the possibility of change and restart. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-11-10T12:16:11Z |
dc.date.issued.fl_str_mv |
2017-03-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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dc.identifier.citation.fl_str_mv |
Horta, Lilia Nogueira Calcagno. Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki. 2017. [182 f ]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/242 |
identifier_str_mv |
Horta, Lilia Nogueira Calcagno. Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki. 2017. [182 f ]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
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http://tede2.espm.br/handle/tede/242 |
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Escola Superior de Propaganda e Marketing |
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