Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo

Detalhes bibliográficos
Autor(a) principal: Pedroza, Gilson Dias
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/261
Resumo: This study examines photographs, mainly analogue ones, taken by the photographer Nícia Guerriero between the years of 1980 and 1990, which were then digitized and 20 years later posted on Facebook, via a virtual album on the photographer’s personal profile. These photos were taken on the north coast of São Paulo, São Sebastião, especially on the beach of Boiçucanga and its surroundings. Many of these images, which were mainly produced in order to document the Caiçara culture and the local landscape, became postcards or were featured in books. This research focus on the scanned images of the analogue photographs, that were later shared on Facebook. Its theoretical object relates to a symbolic consumption and emotional ties generated by the fact that they have gone through a few communication means, such as postcards, books and the internet. On the other hand, the empirical object refers to the virtual album named Cores Caiçaras. The overall objective is to investigate if such images have generated shared memories and interests. And the specific objective is to analyse images that portray a sense of community and if the interaction present on the social networking site can somehow recover, establish or promote some kind of recollecting memory and symbolic consumption, mostly on the emotional side. What we question is whether these digitally reproduced images and symbolically consumed on the social media could collaborate to strengthening the relations of the researched group as well as emanate individual and collective memories through the Cores Caiçaras Album. Our corpus brings observations about the produced material, including information on the facebook interactive tools such as like, share and more importantly comment as well as interviews with the protographer. The main authors that were invited to participate in our research are: Norval Baitello, Rose Rocha, Maurice Halbwachs, Joan Fontcuberta, Fausto Colombo, Boris Kossoy, Mônica Nunes. The results show that these photographs, most of which were taken around 30 years ago and that have been made public on the internet can bring back collective memories and feelings.
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spelling Nunes, Mônica Rebecca FerrariCarrascoza, João Luis AnzanelloBin, Marco Antonio094.440.938-59http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4269923H2Pedroza, Gilson Dias2017-11-22T13:01:40Z2017-08-18Pedroza, Gilson Dias. Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo. 2017. [111 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/261This study examines photographs, mainly analogue ones, taken by the photographer Nícia Guerriero between the years of 1980 and 1990, which were then digitized and 20 years later posted on Facebook, via a virtual album on the photographer’s personal profile. These photos were taken on the north coast of São Paulo, São Sebastião, especially on the beach of Boiçucanga and its surroundings. Many of these images, which were mainly produced in order to document the Caiçara culture and the local landscape, became postcards or were featured in books. This research focus on the scanned images of the analogue photographs, that were later shared on Facebook. Its theoretical object relates to a symbolic consumption and emotional ties generated by the fact that they have gone through a few communication means, such as postcards, books and the internet. On the other hand, the empirical object refers to the virtual album named Cores Caiçaras. The overall objective is to investigate if such images have generated shared memories and interests. And the specific objective is to analyse images that portray a sense of community and if the interaction present on the social networking site can somehow recover, establish or promote some kind of recollecting memory and symbolic consumption, mostly on the emotional side. What we question is whether these digitally reproduced images and symbolically consumed on the social media could collaborate to strengthening the relations of the researched group as well as emanate individual and collective memories through the Cores Caiçaras Album. Our corpus brings observations about the produced material, including information on the facebook interactive tools such as like, share and more importantly comment as well as interviews with the protographer. The main authors that were invited to participate in our research are: Norval Baitello, Rose Rocha, Maurice Halbwachs, Joan Fontcuberta, Fausto Colombo, Boris Kossoy, Mônica Nunes. The results show that these photographs, most of which were taken around 30 years ago and that have been made public on the internet can bring back collective memories and feelings.Este trabalho parte do estudo de fotografias, em sua maioria analógicas, produzidas pela fotógrafa Nícia Guerriero, principalmente entre os anos 1980 e 1990 e que posteriormente digitalizadas, cerca de 20 anos depois (2013), foram disponibilizadas na world wide web por meio de um álbum virtual, dentro do Facebook na página pessoal da referida fotógrafa. Estes registros foram feitos na região denominada Costa Sul do litoral Norte de São Paulo, na cidade de São Sebastião, sobretudo na praia de Boiçucanga e arredores. Parte considerável destas imagens produzidas para documentar a cultura caiçara e a paisagem local tornaram-se cartões postais ou foram parar em livros. A partir destas, podemos abordar que o tema desta pesquisa está relacionado às imagens digitalizadas de fotografias analógicas postadas na rede social mencionada. Seu objeto teórico está relacionado ao consumo simbólico afetivo gerado por estas fotografias que passaram por inúmeros espraiamentos comunicacionais, como os cartões postais, livros e a internet. Seu objeto empírico é o álbum virtual Cores Caiçaras. O objetivo geral é investigar se há memórias compartilhadas geradas pelas fotos. O objetivo específico é analisar imagens que trazem a presença de membros e momentos da comunidade que por meio das ferrramentas de interação desta rede social que recuperam, estabelecem ou possam promover algum tipo de permanência da memória e consumo, principalmente o afetivo. O que norteia o nosso problema, ou seja, o que questionamos é se tais imagens reproduzidas digitalmente e consumidas simbolicamente no ambiente midiático de uma rede social colaborariam nos estreitamentos dos laços comunitários do grupo pesquisado, e se delas poderiam emanar memórias individuais e coletivas na comunidade, através do álbum Cores Caiçaras. Nosso corpus inclui observações sobre o material produzido e postado, interpretação das ferramentas de interação do Facebook (curtir, compartilhar e sobretudo comentar), entrevistas com a fotógrafa, e a referência teórica, entre os principais autores que chamamos para dialogar com a nossa pesquisa são: Norval Baitello, Rose Rocha, Maurice Halbwachs, Joan Fontcuberta, Fausto Colombo, Boris Kossoy, Mônica Nunes. Para a análise das imagens seguiremos as propostas de Roland Barthes e Geoff Dyer e o estabelecimento de um quadro e categorias de análise para as fotos. Os resultados demonstram que estas fotografias, produzidas em sua maioria há cerca de trinta anos, ao serem disponibilizadas num álbum virtual na internet, contribuem para convocar e espraiar com mais intensidade memórias, afetos e consumos.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-16T15:15:29Z No. of bitstreams: 1 Gilson-Dias_Pedroza_PPGCOM_dissertacao_JULHO-31.pdf: 2343448 bytes, checksum: 7dd6fe5c984b28e85312dbab274f2020 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-16T15:15:55Z (GMT) No. of bitstreams: 1 Gilson-Dias_Pedroza_PPGCOM_dissertacao_JULHO-31.pdf: 2343448 bytes, checksum: 7dd6fe5c984b28e85312dbab274f2020 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-11-22T12:53:42Z (GMT) No. of bitstreams: 1 Gilson-Dias_Pedroza_PPGCOM_dissertacao_JULHO-31.pdf: 2343448 bytes, checksum: 7dd6fe5c984b28e85312dbab274f2020 (MD5)Made available in DSpace on 2017-11-22T13:01:40Z (GMT). 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dc.title.por.fl_str_mv Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo
dc.title.alternative.eng.fl_str_mv Caiçaras colors: memories, consumptions and shared affections in the north coast of São Paulo
title Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo
spellingShingle Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo
Pedroza, Gilson Dias
comunicação e consumo; memória; fotografia e imagem; Boiçucanga; Facebook
comumunication and consuption; memory; photography and image; Boiçucanga; Facebook
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo
title_full Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo
title_fullStr Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo
title_full_unstemmed Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo
title_sort Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo
author Pedroza, Gilson Dias
author_facet Pedroza, Gilson Dias
author_role author
dc.contributor.advisor1.fl_str_mv Nunes, Mônica Rebecca Ferrari
dc.contributor.referee1.fl_str_mv Carrascoza, João Luis Anzanello
dc.contributor.referee2.fl_str_mv Bin, Marco Antonio
dc.contributor.authorID.fl_str_mv 094.440.938-59
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4269923H2
dc.contributor.author.fl_str_mv Pedroza, Gilson Dias
contributor_str_mv Nunes, Mônica Rebecca Ferrari
Carrascoza, João Luis Anzanello
Bin, Marco Antonio
dc.subject.por.fl_str_mv comunicação e consumo; memória; fotografia e imagem; Boiçucanga; Facebook
topic comunicação e consumo; memória; fotografia e imagem; Boiçucanga; Facebook
comumunication and consuption; memory; photography and image; Boiçucanga; Facebook
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv comumunication and consuption; memory; photography and image; Boiçucanga; Facebook
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description This study examines photographs, mainly analogue ones, taken by the photographer Nícia Guerriero between the years of 1980 and 1990, which were then digitized and 20 years later posted on Facebook, via a virtual album on the photographer’s personal profile. These photos were taken on the north coast of São Paulo, São Sebastião, especially on the beach of Boiçucanga and its surroundings. Many of these images, which were mainly produced in order to document the Caiçara culture and the local landscape, became postcards or were featured in books. This research focus on the scanned images of the analogue photographs, that were later shared on Facebook. Its theoretical object relates to a symbolic consumption and emotional ties generated by the fact that they have gone through a few communication means, such as postcards, books and the internet. On the other hand, the empirical object refers to the virtual album named Cores Caiçaras. The overall objective is to investigate if such images have generated shared memories and interests. And the specific objective is to analyse images that portray a sense of community and if the interaction present on the social networking site can somehow recover, establish or promote some kind of recollecting memory and symbolic consumption, mostly on the emotional side. What we question is whether these digitally reproduced images and symbolically consumed on the social media could collaborate to strengthening the relations of the researched group as well as emanate individual and collective memories through the Cores Caiçaras Album. Our corpus brings observations about the produced material, including information on the facebook interactive tools such as like, share and more importantly comment as well as interviews with the protographer. The main authors that were invited to participate in our research are: Norval Baitello, Rose Rocha, Maurice Halbwachs, Joan Fontcuberta, Fausto Colombo, Boris Kossoy, Mônica Nunes. The results show that these photographs, most of which were taken around 30 years ago and that have been made public on the internet can bring back collective memories and feelings.
publishDate 2017
dc.date.accessioned.fl_str_mv 2017-11-22T13:01:40Z
dc.date.issued.fl_str_mv 2017-08-18
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dc.identifier.citation.fl_str_mv Pedroza, Gilson Dias. Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo. 2017. [111 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/261
identifier_str_mv Pedroza, Gilson Dias. Cores caiçaras : memórias, consumos e afetos compartilhados no litoral norte de São Paulo. 2017. [111 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .
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