Identificação dos fatores influenciadores na escolha da estratégia de entrada das multinacionais brasileiras no exterior

• Autor(a) principal: Chueke, Gabriel Vouga
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/228
• topic: modo de entrada; aquisição; investimento greenfield; multinacionais brasileiras; establishment mode choice; acquisition; greenfield investment; brazilian multinationals; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

The purpose of this master thesis is to identify the factors influencing Brazilian multinationals enterprises‟ choice between acquisition and Greenfield investment - establishment mode choice. To reach this goal, we proposed a multilevel framework to investigate the relationship of firm, industry and host country (formal and informal institutions) factors on the establishment mode choice. The concepts behind the framework come from the Transaction Cost Theory and Institutional Theory. The methodology adopted is quantitative with an exploratory approach. Different sources of information are used to compose the database. For the analysis, we used the multivariate technique of binomial logistic regression. The sample of the study is composed of 129 Brazilians subsidiaries in 30 countries. The results show that formal and informal institutions have a different relationship regarding the entry mode strategy. Moreover, the results suggest a possible association between entry by acquisition, and factors related to the firm-level and formal institution. The Greenfield investments should be related with informal institution and the industry-level factors.