STRATEGIC MAP FOR A DAIRY COMPANY

• Autor(a) principal: Walter, Silvana Anita
• Data de Publicação: 2013
• Outros Autores: Vedovatto, Rosane Maria Simon, Bach, Tatiana Marceda
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Ciência Administrativa
• Texto Completo: http://www.periodicosibepes.org.br/index.php/recadm/article/view/1070
• topic: Strategic tool; Balanced Scorecard; Strategic Map; Perspective of the Environment; Dairy Company; Ferramenta estratégica; Balanced Scorecard; Mapa estratégico; Perspectiva do Meio Ambiente; Empresa de Lácteo

This study aimed to develop, from the traditional perspectives of the Balanced Scorecard and from the environment, a strategic map for an industry in the dairy sector. It was developed a descriptive research with case study and data collection through interviews, documents, participant observation and questionnaire. For data analysis, it was used, with the aid of Atlas.ti 5.0, the documental and content analysis of the thematic type. The analysis had pointed out that the company has as a challenge to expand the collection of raw materials and improve the information system; which carries partnerships in products and in research; and seeks to innovate in equipment and products, besides being a pioneer in Brazil in terms of concentrated milk whey production. As a managerial implication, it is emphasized the creation of the strategic map. The inclusion of the environment perspective and the proposition of measures for companies in the dairy sector are characterized as a theoretical contribution.