Perceived Strategies Under the Focus of Strategic Positioning Theory, Resource Based-View, Strategic Mission and Organizational Typology: a Study of Companies in Southern Brazil

• Autor(a) principal: Capalonga, Giovani
• Data de Publicação: 2014
• Outros Autores: Diehl, Carlos Alberto, Zanini, Francisco Antônio Mesquita
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: BBR. Brazilian Business Review (English edition. Online)
• Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/256
• topic: Strategy; Strategic positioning; Strategic typology; Resource-based view; Strategic mission; Estratégia; Posicionamento estratégico; Tipologia estratégica; Visão Baseada em Recursos; Missão estratégica

This paper examines the subject of organizational strategy of companies in southern Brazil. Our aim is to propose a tool that allows the identification of strategic approaches of organizations. From theoretical viewpoint of strategic positioning, resource-based view, strategic mission and strategic typology, an integrating framework is proposed. We conducted a survey using a questionnaire with closed questions and applied it to medium and large firms in southern Brazil. Using the factorial analysis technique and cluster analysis, we analyzed the identified strategies in each cluster, comparing them with the perceived performance. The results suggest that the more strategies are aligned with the theoretical model, considering the four approaches used, the better the performance perceived by managers is.