Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/327 |
Resumo: | The theme of corporate social responsibility (CSR) has not been widely examined in the context of multinationals. This dearth is even greater with respect to subsidiaries, particularly the subject of reverse transfer of practices, that is, the transfer of practices developed in subsidiaries back to the parent company. Because of this theoretical gap, the present article investigates the factors involved on reverse transfer of CSR practices. The research hypotheses test the importance of developing nonlocation-bound capabilities, of integration between subsidiaries and parent and of institutional distance. The data were obtained by a survey of the main foreign subsidiaries in Brazil. All told, we analyzed 150 Brazilian subsidiaries of multinationals, by applying multiple linear regression. The results indicate that the reverse transfer of CSR depends on the development of nonlocation-bound capabilities of the subsidiaries and integration between the parent company and its foreign subsidiaries. |
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BBR. Brazilian Business Review (English edition. Online) |
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Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationalsTransferência reversa de práticas de responsabilidade social corporativa em subsidiárias estrangeiras no BrasilCorporate social responsibilityforeign subsidiariesmultinationalreverse transferorganizational strategyResponsabilidade social corporativasubsidiárias estrangeirasmultinacionaltransferência reversaestratégia organizacionalThe theme of corporate social responsibility (CSR) has not been widely examined in the context of multinationals. This dearth is even greater with respect to subsidiaries, particularly the subject of reverse transfer of practices, that is, the transfer of practices developed in subsidiaries back to the parent company. Because of this theoretical gap, the present article investigates the factors involved on reverse transfer of CSR practices. The research hypotheses test the importance of developing nonlocation-bound capabilities, of integration between subsidiaries and parent and of institutional distance. The data were obtained by a survey of the main foreign subsidiaries in Brazil. All told, we analyzed 150 Brazilian subsidiaries of multinationals, by applying multiple linear regression. The results indicate that the reverse transfer of CSR depends on the development of nonlocation-bound capabilities of the subsidiaries and integration between the parent company and its foreign subsidiaries.A temática da Responsabilidade Social Corporativa (RSC) tem sido pouco explorada no contexto das empresas multinacionais. No âmbito dos estudos sobre subsidiárias, tal escassez é maior, visto que as pesquisas no campo não abordam o processo de transferência reversa de práticas, ou seja, como elas são desenvolvidas nas subsidiárias localizadas no exterior e transferidas para a empresa matriz. Diante dessa lacuna teórica, o presente artigo tem por objetivo levantar os fatores condicionantes do processo de transferência reversa de práticas de RSC. As hipóteses de pesquisa buscam testar a importância do desenvolvimento de capacidades não locais, da integração entre subsidiárias e matriz e da distância institucional. Os dados para pesquisa foram coletados por meio de um levantamento de campo do tipo survey com as maiores subsidiárias estrangeiras no Brasil. Foram analisadas 150 subsidiárias de empresas multinacionais estrangeiras no Brasil. O método de análise de dados usado foi a técnica de regressão linear múltipla. Os resultados apontam que a transferência reversa de práticas de RSC depende do desenvolvimento de capacidades não locais das subsidiárias e da integração entre a matriz e suas subsidiárias no exterior.FUCAPE Business Shool2012-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/32710.15728/bbrconf.2012.4Brazilian Business Review; Vol. 9 No. Special Ed (2012): BBR Conference - 2012; 78-101Brazilian Business Review; v. 9 n. Special Ed (2012): BBR Conference - 2012; 78-1011808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/327/493http://www.bbronline.com.br/index.php/bbr/article/view/327/494Borini, Felipe MendesOliveira Júnior, Moacir de MirandaChueke, Gabriel Vougainfo:eu-repo/semantics/openAccess2018-10-31T19:25:55Zoai:ojs.pkp.sfu.ca:article/327Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:25:55BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals Transferência reversa de práticas de responsabilidade social corporativa em subsidiárias estrangeiras no Brasil |
title |
Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals |
spellingShingle |
Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals Borini, Felipe Mendes Corporate social responsibility foreign subsidiaries multinational reverse transfer organizational strategy Responsabilidade social corporativa subsidiárias estrangeiras multinacional transferência reversa estratégia organizacional |
title_short |
Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals |
title_full |
Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals |
title_fullStr |
Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals |
title_full_unstemmed |
Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals |
title_sort |
Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals |
author |
Borini, Felipe Mendes |
author_facet |
Borini, Felipe Mendes Oliveira Júnior, Moacir de Miranda Chueke, Gabriel Vouga |
author_role |
author |
author2 |
Oliveira Júnior, Moacir de Miranda Chueke, Gabriel Vouga |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Borini, Felipe Mendes Oliveira Júnior, Moacir de Miranda Chueke, Gabriel Vouga |
dc.subject.por.fl_str_mv |
Corporate social responsibility foreign subsidiaries multinational reverse transfer organizational strategy Responsabilidade social corporativa subsidiárias estrangeiras multinacional transferência reversa estratégia organizacional |
topic |
Corporate social responsibility foreign subsidiaries multinational reverse transfer organizational strategy Responsabilidade social corporativa subsidiárias estrangeiras multinacional transferência reversa estratégia organizacional |
description |
The theme of corporate social responsibility (CSR) has not been widely examined in the context of multinationals. This dearth is even greater with respect to subsidiaries, particularly the subject of reverse transfer of practices, that is, the transfer of practices developed in subsidiaries back to the parent company. Because of this theoretical gap, the present article investigates the factors involved on reverse transfer of CSR practices. The research hypotheses test the importance of developing nonlocation-bound capabilities, of integration between subsidiaries and parent and of institutional distance. The data were obtained by a survey of the main foreign subsidiaries in Brazil. All told, we analyzed 150 Brazilian subsidiaries of multinationals, by applying multiple linear regression. The results indicate that the reverse transfer of CSR depends on the development of nonlocation-bound capabilities of the subsidiaries and integration between the parent company and its foreign subsidiaries. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/327 10.15728/bbrconf.2012.4 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/327 |
identifier_str_mv |
10.15728/bbrconf.2012.4 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/327/493 http://www.bbronline.com.br/index.php/bbr/article/view/327/494 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 9 No. Special Ed (2012): BBR Conference - 2012; 78-101 Brazilian Business Review; v. 9 n. Special Ed (2012): BBR Conference - 2012; 78-101 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732238076903424 |