Proposal and sustentation of a network model which includes the consumer an active player

Detalhes bibliográficos
Autor(a) principal: Giglio, Ernesto Michelangelo
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/312
Resumo: The article presents the logical, theoretical and methodological arguments supporting a proposal for a theory of networks which include the consumer as an active player, which is seldom considered in the literature on this theme, as found in a previous bibliographic analysis. Based on the theory of social network concepts as background of business relations, a model in the form of a system which includes the consumer in this network was presented. The model withstood logical, theoretical and methodological analysis. The logical analysis detected no fallacies. The analysis of theoretical coherence also did not reject the model. Field analysis of the test model showed its explanatory and application possibilities. Thus, the article shows a theoretical and methodological contribution with the inclusion of the consumer in the network, since the theory becomes more coherent and some research fields not yet fully researched in the area of business networks open up mainly in the services sector.
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spelling Proposal and sustentation of a network model which includes the consumer an active playerProposta e sustentação de um modelo de rede que inclui o ator consumidorBusiness networksconsumer as actormodel analysisRedes de negóciosator consumidoranálise de modeloThe article presents the logical, theoretical and methodological arguments supporting a proposal for a theory of networks which include the consumer as an active player, which is seldom considered in the literature on this theme, as found in a previous bibliographic analysis. Based on the theory of social network concepts as background of business relations, a model in the form of a system which includes the consumer in this network was presented. The model withstood logical, theoretical and methodological analysis. The logical analysis detected no fallacies. The analysis of theoretical coherence also did not reject the model. Field analysis of the test model showed its explanatory and application possibilities. Thus, the article shows a theoretical and methodological contribution with the inclusion of the consumer in the network, since the theory becomes more coherent and some research fields not yet fully researched in the area of business networks open up mainly in the services sector.O artigo apresenta os argumentos lógicos, teóricos e metodológicos que sustentam uma proposta de teoria de redes que inclui o consumidor como ator ativo, o que raramente tem sido considerado na literatura sobre o tema, conforme conclusão de análise bibliográfica prévia. Com o fundamento teórico dos conceitos de redes sociais como pano de fundo das relações comerciais, apresentou-se um modelo na forma de um sistema que inclui o consumidor na rede. Realizaram-se análises lógicas, teóricas e metodológicas e o modelo se sustentou. Na análise lógica não se encontraram falácias. A análise de coerência teórica também não rejeitou o modelo. Uma pesquisa de campo para um teste do modelo mostrou suas possibilidades de aplicações práticas. Assim, o artigo apresenta uma contribuição teórica e metodológica com a inclusão do consumidor nas redes, já que a teoria torna-se mais coerente e abrem-se alguns campos de pesquisa ainda pouco investigados na área de redes de negócios, principalmente no setor de serviços.FUCAPE Business Shool2011-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/31210.15728/bbr.2011.8.1.2Brazilian Business Review; Vol. 8 No. 1 (2011): January to March 2011; 27-49Brazilian Business Review; v. 8 n. 1 (2011): Janeiro a Março de 2011; 27-491808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/312/469http://www.bbronline.com.br/index.php/bbr/article/view/312/470Giglio, Ernesto Michelangeloinfo:eu-repo/semantics/openAccess2018-11-06T19:56:41Zoai:ojs.pkp.sfu.ca:article/312Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-11-06T19:56:41BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Proposal and sustentation of a network model which includes the consumer an active player
Proposta e sustentação de um modelo de rede que inclui o ator consumidor
title Proposal and sustentation of a network model which includes the consumer an active player
spellingShingle Proposal and sustentation of a network model which includes the consumer an active player
Giglio, Ernesto Michelangelo
Business networks
consumer as actor
model analysis
Redes de negócios
ator consumidor
análise de modelo
title_short Proposal and sustentation of a network model which includes the consumer an active player
title_full Proposal and sustentation of a network model which includes the consumer an active player
title_fullStr Proposal and sustentation of a network model which includes the consumer an active player
title_full_unstemmed Proposal and sustentation of a network model which includes the consumer an active player
title_sort Proposal and sustentation of a network model which includes the consumer an active player
author Giglio, Ernesto Michelangelo
author_facet Giglio, Ernesto Michelangelo
author_role author
dc.contributor.author.fl_str_mv Giglio, Ernesto Michelangelo
dc.subject.por.fl_str_mv Business networks
consumer as actor
model analysis
Redes de negócios
ator consumidor
análise de modelo
topic Business networks
consumer as actor
model analysis
Redes de negócios
ator consumidor
análise de modelo
description The article presents the logical, theoretical and methodological arguments supporting a proposal for a theory of networks which include the consumer as an active player, which is seldom considered in the literature on this theme, as found in a previous bibliographic analysis. Based on the theory of social network concepts as background of business relations, a model in the form of a system which includes the consumer in this network was presented. The model withstood logical, theoretical and methodological analysis. The logical analysis detected no fallacies. The analysis of theoretical coherence also did not reject the model. Field analysis of the test model showed its explanatory and application possibilities. Thus, the article shows a theoretical and methodological contribution with the inclusion of the consumer in the network, since the theory becomes more coherent and some research fields not yet fully researched in the area of business networks open up mainly in the services sector.
publishDate 2011
dc.date.none.fl_str_mv 2011-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/312
10.15728/bbr.2011.8.1.2
url http://www.bbronline.com.br/index.php/bbr/article/view/312
identifier_str_mv 10.15728/bbr.2011.8.1.2
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/312/469
http://www.bbronline.com.br/index.php/bbr/article/view/312/470
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 8 No. 1 (2011): January to March 2011; 27-49
Brazilian Business Review; v. 8 n. 1 (2011): Janeiro a Março de 2011; 27-49
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
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