Proposal and sustentation of a network model which includes the consumer an active player
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/312 |
Resumo: | The article presents the logical, theoretical and methodological arguments supporting a proposal for a theory of networks which include the consumer as an active player, which is seldom considered in the literature on this theme, as found in a previous bibliographic analysis. Based on the theory of social network concepts as background of business relations, a model in the form of a system which includes the consumer in this network was presented. The model withstood logical, theoretical and methodological analysis. The logical analysis detected no fallacies. The analysis of theoretical coherence also did not reject the model. Field analysis of the test model showed its explanatory and application possibilities. Thus, the article shows a theoretical and methodological contribution with the inclusion of the consumer in the network, since the theory becomes more coherent and some research fields not yet fully researched in the area of business networks open up mainly in the services sector. |
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BBR. Brazilian Business Review (English edition. Online) |
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Proposal and sustentation of a network model which includes the consumer an active playerProposta e sustentação de um modelo de rede que inclui o ator consumidorBusiness networksconsumer as actormodel analysisRedes de negóciosator consumidoranálise de modeloThe article presents the logical, theoretical and methodological arguments supporting a proposal for a theory of networks which include the consumer as an active player, which is seldom considered in the literature on this theme, as found in a previous bibliographic analysis. Based on the theory of social network concepts as background of business relations, a model in the form of a system which includes the consumer in this network was presented. The model withstood logical, theoretical and methodological analysis. The logical analysis detected no fallacies. The analysis of theoretical coherence also did not reject the model. Field analysis of the test model showed its explanatory and application possibilities. Thus, the article shows a theoretical and methodological contribution with the inclusion of the consumer in the network, since the theory becomes more coherent and some research fields not yet fully researched in the area of business networks open up mainly in the services sector.O artigo apresenta os argumentos lógicos, teóricos e metodológicos que sustentam uma proposta de teoria de redes que inclui o consumidor como ator ativo, o que raramente tem sido considerado na literatura sobre o tema, conforme conclusão de análise bibliográfica prévia. Com o fundamento teórico dos conceitos de redes sociais como pano de fundo das relações comerciais, apresentou-se um modelo na forma de um sistema que inclui o consumidor na rede. Realizaram-se análises lógicas, teóricas e metodológicas e o modelo se sustentou. Na análise lógica não se encontraram falácias. A análise de coerência teórica também não rejeitou o modelo. Uma pesquisa de campo para um teste do modelo mostrou suas possibilidades de aplicações práticas. Assim, o artigo apresenta uma contribuição teórica e metodológica com a inclusão do consumidor nas redes, já que a teoria torna-se mais coerente e abrem-se alguns campos de pesquisa ainda pouco investigados na área de redes de negócios, principalmente no setor de serviços.FUCAPE Business Shool2011-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/31210.15728/bbr.2011.8.1.2Brazilian Business Review; Vol. 8 No. 1 (2011): January to March 2011; 27-49Brazilian Business Review; v. 8 n. 1 (2011): Janeiro a Março de 2011; 27-491808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/312/469http://www.bbronline.com.br/index.php/bbr/article/view/312/470Giglio, Ernesto Michelangeloinfo:eu-repo/semantics/openAccess2018-11-06T19:56:41Zoai:ojs.pkp.sfu.ca:article/312Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-11-06T19:56:41BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Proposal and sustentation of a network model which includes the consumer an active player Proposta e sustentação de um modelo de rede que inclui o ator consumidor |
title |
Proposal and sustentation of a network model which includes the consumer an active player |
spellingShingle |
Proposal and sustentation of a network model which includes the consumer an active player Giglio, Ernesto Michelangelo Business networks consumer as actor model analysis Redes de negócios ator consumidor análise de modelo |
title_short |
Proposal and sustentation of a network model which includes the consumer an active player |
title_full |
Proposal and sustentation of a network model which includes the consumer an active player |
title_fullStr |
Proposal and sustentation of a network model which includes the consumer an active player |
title_full_unstemmed |
Proposal and sustentation of a network model which includes the consumer an active player |
title_sort |
Proposal and sustentation of a network model which includes the consumer an active player |
author |
Giglio, Ernesto Michelangelo |
author_facet |
Giglio, Ernesto Michelangelo |
author_role |
author |
dc.contributor.author.fl_str_mv |
Giglio, Ernesto Michelangelo |
dc.subject.por.fl_str_mv |
Business networks consumer as actor model analysis Redes de negócios ator consumidor análise de modelo |
topic |
Business networks consumer as actor model analysis Redes de negócios ator consumidor análise de modelo |
description |
The article presents the logical, theoretical and methodological arguments supporting a proposal for a theory of networks which include the consumer as an active player, which is seldom considered in the literature on this theme, as found in a previous bibliographic analysis. Based on the theory of social network concepts as background of business relations, a model in the form of a system which includes the consumer in this network was presented. The model withstood logical, theoretical and methodological analysis. The logical analysis detected no fallacies. The analysis of theoretical coherence also did not reject the model. Field analysis of the test model showed its explanatory and application possibilities. Thus, the article shows a theoretical and methodological contribution with the inclusion of the consumer in the network, since the theory becomes more coherent and some research fields not yet fully researched in the area of business networks open up mainly in the services sector. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/312 10.15728/bbr.2011.8.1.2 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/312 |
identifier_str_mv |
10.15728/bbr.2011.8.1.2 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/312/469 http://www.bbronline.com.br/index.php/bbr/article/view/312/470 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 8 No. 1 (2011): January to March 2011; 27-49 Brazilian Business Review; v. 8 n. 1 (2011): Janeiro a Março de 2011; 27-49 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
_version_ |
1754732238044397568 |