Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism

Detalhes bibliográficos
Autor(a) principal: Fleury, Fernando A.
Data de Publicação: 2016
Outros Autores: Nogami, Vitor Koki da Costa, Mazzon, José Afonso, Veloso, Andres Rodriguez
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/123
Resumo: This paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied to sports, interacting with the literature on the influence of the pitchman (studies 1 and 2), involvement (study 3) and fanaticism (study 4). The data was collected in four rounds of the Brazilian soccer league, comprising 931 fans of the 16 best teams in the country. The data was analyzed using the GLM (General Linear Model). The findings indicate that the outcome of the match will have more influence on the attitude of fans than the endorsement of a pitchman, and that this influence is enhanced by the involvement and fanaticism of fans
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spelling Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and FanaticismEfeito das Vitórias e Derrotas na Atitude do Torcedor de Futebol: um Estudo Envolvendo Garoto-Propaganda, Envolvimento e FanatismoPitchmanInvolvementFanaticismFan’s attitudeSoccer fanGaroto-propagandaEnvolvimentoFanatismoAtitude do torcedorTorcedor de futebolThis paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied to sports, interacting with the literature on the influence of the pitchman (studies 1 and 2), involvement (study 3) and fanaticism (study 4). The data was collected in four rounds of the Brazilian soccer league, comprising 931 fans of the 16 best teams in the country. The data was analyzed using the GLM (General Linear Model). The findings indicate that the outcome of the match will have more influence on the attitude of fans than the endorsement of a pitchman, and that this influence is enhanced by the involvement and fanaticism of fansO objetivo do artigo é analisar a atitude dos torcedores de futebol após o resultado das partidas sob influência do garoto propaganda (celebridades e ídolos), envolvimento e fanatismo. A literatura foi sustentada pelos conceitos de felicidade e atitude aplicadas ao esporte, interagindo com a literatura da influência do garoto-propaganda (estudos 1 e 2), envolvimento (estudo 3) e fanatismo (estudo 4). A coleta de dados aconteceu em 4 rodadas do campeonato brasileiro de futebol, englobando 931 torcedores dos 16 maiores times do país. Os dados foram analisados com o GLM (General Linear Model). Os achados apontam que o resultado da partida influencia a atitude do torcedor mais do que qualquer endosso de garoto-propaganda, e essa influência é potencializada pelo envolvimento e fanatismo do torcedor.FUCAPE Business Shool2016-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/12310.15728/bbr.2016.13.4.2Brazilian Business Review; Vol. 13 No. 4 (2016): July to August 2016; 24-48Brazilian Business Review; v. 13 n. 4 (2016): Julho a Agosto de 2016; 24-481808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/123/183http://www.bbronline.com.br/index.php/bbr/article/view/123/184Fleury, Fernando A.Nogami, Vitor Koki da CostaMazzon, José AfonsoVeloso, Andres Rodriguezinfo:eu-repo/semantics/openAccess2018-10-31T19:05:21Zoai:ojs.pkp.sfu.ca:article/123Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:05:21BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
Efeito das Vitórias e Derrotas na Atitude do Torcedor de Futebol: um Estudo Envolvendo Garoto-Propaganda, Envolvimento e Fanatismo
title Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
spellingShingle Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
Fleury, Fernando A.
Pitchman
Involvement
Fanaticism
Fan’s attitude
Soccer fan
Garoto-propaganda
Envolvimento
Fanatismo
Atitude do torcedor
Torcedor de futebol
title_short Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
title_full Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
title_fullStr Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
title_full_unstemmed Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
title_sort Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
author Fleury, Fernando A.
author_facet Fleury, Fernando A.
Nogami, Vitor Koki da Costa
Mazzon, José Afonso
Veloso, Andres Rodriguez
author_role author
author2 Nogami, Vitor Koki da Costa
Mazzon, José Afonso
Veloso, Andres Rodriguez
author2_role author
author
author
dc.contributor.author.fl_str_mv Fleury, Fernando A.
Nogami, Vitor Koki da Costa
Mazzon, José Afonso
Veloso, Andres Rodriguez
dc.subject.por.fl_str_mv Pitchman
Involvement
Fanaticism
Fan’s attitude
Soccer fan
Garoto-propaganda
Envolvimento
Fanatismo
Atitude do torcedor
Torcedor de futebol
topic Pitchman
Involvement
Fanaticism
Fan’s attitude
Soccer fan
Garoto-propaganda
Envolvimento
Fanatismo
Atitude do torcedor
Torcedor de futebol
description This paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied to sports, interacting with the literature on the influence of the pitchman (studies 1 and 2), involvement (study 3) and fanaticism (study 4). The data was collected in four rounds of the Brazilian soccer league, comprising 931 fans of the 16 best teams in the country. The data was analyzed using the GLM (General Linear Model). The findings indicate that the outcome of the match will have more influence on the attitude of fans than the endorsement of a pitchman, and that this influence is enhanced by the involvement and fanaticism of fans
publishDate 2016
dc.date.none.fl_str_mv 2016-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/123
10.15728/bbr.2016.13.4.2
url http://www.bbronline.com.br/index.php/bbr/article/view/123
identifier_str_mv 10.15728/bbr.2016.13.4.2
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/123/183
http://www.bbronline.com.br/index.php/bbr/article/view/123/184
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 13 No. 4 (2016): July to August 2016; 24-48
Brazilian Business Review; v. 13 n. 4 (2016): Julho a Agosto de 2016; 24-48
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
_version_ 1754732237342900224

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