Editorial

• Autor(a) principal: Lopo Martinez, Antonio
• Data de Publicação: 2018
• Tipo de documento: Artigo
• Título da fonte: BBR. Brazilian Business Review (English edition. Online)
• Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/317

We, at Brazilian Business Review – BBR, believe that every research project, at the same time as it clarifies certain doubts, also generates others. More than a point of arrival, it creates a starting point for new investigations. Within this context we know that BBR depends, fundamentally, on the evaluations of its reviewers as a key component for the quality control of what is published. The review of pair of articles is, although not perfect, vital for the knowledge production process. We recognize that a critical point for good reviews is the motivation of reviewers. Undeniably, the review of articles is a time consuming and onerous activity, however, when properly conducted, it represents an important act of altruism and source of satisfaction. For all these reasons, we have a debt of gratitude to our reviewers, and to all those who participate in the execution of this activity. And, in our search for stimulus to continuously improve BBR, as of 2011 we will be annually recognizing the best review works. The winners, in addition to certificates, will receive special treatment (Fast Track) in the submission of their articles to BBR and will have their names publicly mentioned on the magazine’s website. The evaluation of the review works will be performed by the associate editors, and the selection criteria will consider aspects such as: i) on-time submission; ii) quality and completeness of the review and iii) constructivity. The award-winning reviewers will be publicly named in the last issue of the year. In the first issue of 2011 we present six new instigating articles to the scientific community. The first work is authored by Maurício José Serpa Barros de Moura, Rodrigo de Losso da Silveira Bueno, Helena Wagner P. Rocha, Patricia Morilha Muritiba and Sérgio Nunes Muritiba. In this article, the competent authors dedicate themselves to the analysis of the ethical behavior of productive micro credit agents, a credit modality that offers smaller amounts of funds to the low-income public. The results show that the importance given by the agent to his/her job and his/her individual sensitivity to deny credit may influence his/her ethical behavior. The next work, by Ernesto Michelangelo Giglio, presents the logical, theoretical and methodological arguments that support a network theory proposal for networks that include the consumer as an active agent. The article represents a theoretical and methodological contribution with the inclusion of the consumer in the networks. The third article is authored by Eurilton Alves Araújo Júnior. The work investigates the optimized discretionary monetary policies as an extension of the new basic Keynesian model, which incorporates the taxation of interest revenue, focusing on the effect of the changes in interest revenue rates on macroeconomic volatility. This relevant study indicates that high taxation levels increase the volatility of inflation, of the production gap, and the unconditional expectations of the loss function of the Central Bank. In the fourth article of this issue, Palloma Rodrigues de Andrade and Helen Cristian Rodrigues Araujo explore a current and highly interesting subject. According to the authors, the private Institutions of Higher Education (IHEs) are facing a crisis that derives, mostly, from the stabilization of demand and from the drop in revenues, which represent management-related challenges. The study contributes to a better understanding of the behavior of individuals in their choice of educational services, by performing a psychographic segmentation. The results contribute to the development of specific educational marketing actions. Ronaldo Barbosa de Souza and José Edson Lara are the authors of the fifth work. In a very provocative article, the authors analyze the pharmaceutical retail market. The antiquated strategy that considered localization as the main source of competitive advantage has been corroded in these present days, and the image aspects of the store emerge with the real possibility of differentiation for the increasingly demanding client. The purpose of the study is to evaluate the impact of store image for drugstores. In the last article, Ana Heloisa da Costa Lemos, Veranise Jacubowski Correia Dubeux and Mario Couto Soares Pinto, in a work worthy of attention, discuss the pertinence of two suppositions related to the impact of education in the professional insertion of its detainers: the study by Bourdieu (1988), which questions the relationship between professional qualification and insertion in the work market and the theory of human capital (SCHULTZ,1967); The results obtained endorse the assumption of Schultz regarding the importance of education. In the hope that this issue will be satisfying to all, I wish you a good reading!