A responsabilização das empresas pela prática de Greenwashing

• Autor(a) principal: Leonel, Deivyd Helmer
• Data de Publicação: 2023
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório da Faculdade de Direito de Vitória
• Texto Completo: http://191.252.194.60:8080/handle/fdv/1611
• topic: Greenwashing; Responsabilidade civil objetiva; Stakeholders; Direito do consumidor; Consumidor por equiparação; Marketing verde; Licença social; ESG; Publicidade enganosa; Publicidade abusiva; CNPQ::CIENCIAS SOCIAIS APLICADAS::DIREITO

This work aims to explore the possible responsibilities of companies that, among their advertising practices, engage in greenwashing, which involves advertising products or services as being environmentally sustainable, but do not employ such practices, relying on vague or inaccurate information. on ecologically sustainable claims, without the possibility of valid verification by certification or a third party on the adoption of conduct, biased packaging or simple purely false claims. With this objective, in chapter 2, we begin to approach the theme with the formation of the consumerist substrate, relying on the historical aspects of recognizing consumer vulnerability in consumer relations in the current hyperconsumption society, as well as the principled basis capable of subsidizing the discussion and the responsibilities that the CDC is capable of imposing on the supplier that takes advantage of misleading or abusive advertising. In chapter 3, the aspects of business sustainability are developed through the acronym ESG in society's growing awareness of the need for environmental preservation, as well as the definition of the expression Environmental, Social and Governance and the advantages and influences of stakeholders in business dynamics. In chapter 4, the treatment of green marketing was extremely important, setting out the steps to reach this point, with subsequent delving into the phenomenon of greenwashing and the final accountability of the supplier by the CDC and, even, by the Brazilian Advertising Self- Regulation Code