Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem

Detalhes bibliográficos
Autor(a) principal: Alves, Fabricio Germano
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Thesis Juris
Texto Completo: https://periodicos.uninove.br/thesisjuris/article/view/16974
Resumo: Advertising is a lawful activity, however, some types of advertising have been expressly prohibited by the Consumer Protection Code (misleading and abusive advertising). Greenwashing is configured when the suppliers attribute to themselves or to their products and services, an image of environmental adequacy and concern with the environment that does not match reality. This work aims to demonstrate how this type of practice can configure misleading and abusive advertising from the perspective of the legislation. As a methodology, an applied research is used, with a hypothetical-deductive and qualitative approach, with a descriptive objective. Depending on the way the message is conveyed, greenwashing may configure both misleading advertising (by commission and by omission) and abusive advertising, under the terms of article 37 of the Consumer Protection Code.
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spelling Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystemGreenwashing e sua configuração como publicidade enganosa e abusiva sob a perspectiva do microssistema de proteção e defesa do consumidorMisleading advertisingAbusive advertisingConsumerGreenwashingPublicidade enganosaPublicidade abusivaAdvertising is a lawful activity, however, some types of advertising have been expressly prohibited by the Consumer Protection Code (misleading and abusive advertising). Greenwashing is configured when the suppliers attribute to themselves or to their products and services, an image of environmental adequacy and concern with the environment that does not match reality. This work aims to demonstrate how this type of practice can configure misleading and abusive advertising from the perspective of the legislation. As a methodology, an applied research is used, with a hypothetical-deductive and qualitative approach, with a descriptive objective. Depending on the way the message is conveyed, greenwashing may configure both misleading advertising (by commission and by omission) and abusive advertising, under the terms of article 37 of the Consumer Protection Code.A publicidade é uma atividade lícita, entretanto algumas espécies de publicidade foram expressamente proibidas pelo Código de Defesa do Consumidor (publicidade enganosa e abusiva). Configura-se greenwashing quando os fornecedores atribuem a si próprios ou a seus produtos e serviços, uma imagem de adequação ambiental e preocupação com o meio ambiente que não condiz com a realidade. Objetiva-se demonstrar como esse tipo de prática pode configurar publicidade enganosa e abusiva sob a perspectiva da legislação. Como metodologia utiliza-se de uma pesquisa aplicada, com abordagem hipotético-dedutiva e qualitativa, e com objetivo descritivo. A depender da forma em que a mensagem é veiculada, o greenwashing pode configurar tanto a publicidade enganosa (por comissão e por omissão) quanto a publicidade abusiva, nos termos do artigo 37 do Código de Defesa do Consumidor.Universidade Nove de Julho - Uninove2020-06-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/thesisjuris/article/view/1697410.5585/rtj.v9i1.16974Revista Thesis Juris; v. 9 n. 1 (2020): (jan./jun.); 104-1202317-3580reponame:Revista Thesis Jurisinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEporhttps://periodicos.uninove.br/thesisjuris/article/view/16974/8268Copyright (c) 2020 Revista Thesis Jurishttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessAlves, Fabricio Germano2020-06-23T22:57:25Zoai:ojs.periodicos.uninove.br:article/16974Revistahttps://periodicos.uninove.br/thesisjurisPRIhttps://periodicos.uninove.br/thesisjuris/oaithesis@uninove.br2317-35802317-3580opendoar:2020-06-23T22:57:25Revista Thesis Juris - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
Greenwashing e sua configuração como publicidade enganosa e abusiva sob a perspectiva do microssistema de proteção e defesa do consumidor
title Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
spellingShingle Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
Alves, Fabricio Germano
Misleading advertising
Abusive advertising
Consumer
Greenwashing
Publicidade enganosa
Publicidade abusiva
title_short Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
title_full Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
title_fullStr Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
title_full_unstemmed Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
title_sort Greenwashing and its configuration as misleading and abusive advertising from the perspective of the consumer protection microsystem
author Alves, Fabricio Germano
author_facet Alves, Fabricio Germano
author_role author
dc.contributor.author.fl_str_mv Alves, Fabricio Germano
dc.subject.por.fl_str_mv Misleading advertising
Abusive advertising
Consumer
Greenwashing
Publicidade enganosa
Publicidade abusiva
topic Misleading advertising
Abusive advertising
Consumer
Greenwashing
Publicidade enganosa
Publicidade abusiva
description Advertising is a lawful activity, however, some types of advertising have been expressly prohibited by the Consumer Protection Code (misleading and abusive advertising). Greenwashing is configured when the suppliers attribute to themselves or to their products and services, an image of environmental adequacy and concern with the environment that does not match reality. This work aims to demonstrate how this type of practice can configure misleading and abusive advertising from the perspective of the legislation. As a methodology, an applied research is used, with a hypothetical-deductive and qualitative approach, with a descriptive objective. Depending on the way the message is conveyed, greenwashing may configure both misleading advertising (by commission and by omission) and abusive advertising, under the terms of article 37 of the Consumer Protection Code.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/thesisjuris/article/view/16974
10.5585/rtj.v9i1.16974
url https://periodicos.uninove.br/thesisjuris/article/view/16974
identifier_str_mv 10.5585/rtj.v9i1.16974
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/thesisjuris/article/view/16974/8268
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Thesis Juris
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Thesis Juris
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv Revista Thesis Juris; v. 9 n. 1 (2020): (jan./jun.); 104-120
2317-3580
reponame:Revista Thesis Juris
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str Revista Thesis Juris
collection Revista Thesis Juris
repository.name.fl_str_mv Revista Thesis Juris - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv thesis@uninove.br
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