Connoisseurship Consumption Community and Its Dynamics
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Revista Brasileira de Gestão de Negócios (Online) |
Texto Completo: | https://rbgn.fecap.br/RBGN/article/view/2982 |
Resumo: | Purpose – What is the dynamics of the connoisseurship consumptioncommunity? What are the forces that drive this serious leisureconsumption community?Design/methodology/approach – Adopting a naturalistic inquiryapproach, we immersed ourselves in the field, visiting and observingconsumers and professionals in independent coffee shops in NorthAmerica: Toronto, Montreal, Seattle, and New York from August 2013to July 2014.Findings – The research describes the connoisseurship consumptioncommunity and explains its forces, which are education, emulationand tensions between the members of the community.Originality/value – Our findings explain the amateur consumer’sbehavior and the relationship of these amateurs with professionalsand with the public during their consumption practices. We help toadvance the study of heterogeneous consumption communities byrevealing the tensions between the members of the community and theproduction of subcultural and social capital. Our research contributesto the consumer culture field by increasing knowledge of this socialconsumption phenomenon. |
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Connoisseurship Consumption Community and Its DynamicsComunidade de Consumo de Apreciação e Sua Dinâmicaconsumption community. connoisseurship consumption. serious leisure. specialty coffee.Empirical studycomunidade de consumo. consumo de apreciação. lazer sério. café especial.Purpose – What is the dynamics of the connoisseurship consumptioncommunity? What are the forces that drive this serious leisureconsumption community?Design/methodology/approach – Adopting a naturalistic inquiryapproach, we immersed ourselves in the field, visiting and observingconsumers and professionals in independent coffee shops in NorthAmerica: Toronto, Montreal, Seattle, and New York from August 2013to July 2014.Findings – The research describes the connoisseurship consumptioncommunity and explains its forces, which are education, emulationand tensions between the members of the community.Originality/value – Our findings explain the amateur consumer’sbehavior and the relationship of these amateurs with professionalsand with the public during their consumption practices. We help toadvance the study of heterogeneous consumption communities byrevealing the tensions between the members of the community and theproduction of subcultural and social capital. Our research contributesto the consumer culture field by increasing knowledge of this socialconsumption phenomenon.Objetivo – Qual é a dinâmica da comunidade de consumo deapreciação? Quais são as forças que impulsionam esta comunidade deconsumo de lazer sério?Delineamento/metodologia/abordagem – Adotando uma abordagemnaturalista de investigação, foi realizada uma extensa pesquisa de campo,observando e entrevistando consumidores e profissionais em cafeteriasindependentes na América do Norte: Toronto, Montreal, Seattle e NovaYork, de agosto de 2013 a julho de 2014.Achados – A pesquisa descreve a comunidade de consumo de apreciaçãoe explica suas forças, que são a educação, a emulação e as tensões entreos membros da comunidade.Originalidade/valor – Nossos resultados explicam o comportamentodo consumidor amador e a relação desses amadores com os profissionaise com o público durante suas práticas de consumo. Contribuímospara o avanço do estudo de comunidades de consumo heterogêneas,revelando as tensões entre os membros da comunidade e a produçãode capital subcultural e social. Nossa pesquisa contribui para o campoda cultura de consumo, aumentando o conhecimento desse fenômenosocial de consumo.FECAP2017-02-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/298210.7819/rbgn.v0i0.2982Review of Business Management; Vol. 19 No. 63 (2017); 48-64RBGN Revista Brasileira de Gestão de Negócios; Vol. 19 Núm. 63 (2017); 48-64RBGN - Revista Brasileira de Gestão de Negócios; v. 19 n. 63 (2017); 48-641983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPengporhttps://rbgn.fecap.br/RBGN/article/view/2982/pdfhttps://rbgn.fecap.br/RBGN/article/view/2982/pdf_1Copyright (c) 2016 Review of Business Managementinfo:eu-repo/semantics/openAccessQuintão, Ronan TorresBrito, Eliane P. ZamithBelk, Russell W.2021-07-21T16:24:20Zoai:ojs.emnuvens.com.br:article/2982Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2021-07-21T16:24:20Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false |
dc.title.none.fl_str_mv |
Connoisseurship Consumption Community and Its Dynamics Comunidade de Consumo de Apreciação e Sua Dinâmica |
title |
Connoisseurship Consumption Community and Its Dynamics |
spellingShingle |
Connoisseurship Consumption Community and Its Dynamics Quintão, Ronan Torres consumption community. connoisseurship consumption. serious leisure. specialty coffee. Empirical study comunidade de consumo. consumo de apreciação. lazer sério. café especial. |
title_short |
Connoisseurship Consumption Community and Its Dynamics |
title_full |
Connoisseurship Consumption Community and Its Dynamics |
title_fullStr |
Connoisseurship Consumption Community and Its Dynamics |
title_full_unstemmed |
Connoisseurship Consumption Community and Its Dynamics |
title_sort |
Connoisseurship Consumption Community and Its Dynamics |
author |
Quintão, Ronan Torres |
author_facet |
Quintão, Ronan Torres Brito, Eliane P. Zamith Belk, Russell W. |
author_role |
author |
author2 |
Brito, Eliane P. Zamith Belk, Russell W. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Quintão, Ronan Torres Brito, Eliane P. Zamith Belk, Russell W. |
dc.subject.por.fl_str_mv |
consumption community. connoisseurship consumption. serious leisure. specialty coffee. Empirical study comunidade de consumo. consumo de apreciação. lazer sério. café especial. |
topic |
consumption community. connoisseurship consumption. serious leisure. specialty coffee. Empirical study comunidade de consumo. consumo de apreciação. lazer sério. café especial. |
description |
Purpose – What is the dynamics of the connoisseurship consumptioncommunity? What are the forces that drive this serious leisureconsumption community?Design/methodology/approach – Adopting a naturalistic inquiryapproach, we immersed ourselves in the field, visiting and observingconsumers and professionals in independent coffee shops in NorthAmerica: Toronto, Montreal, Seattle, and New York from August 2013to July 2014.Findings – The research describes the connoisseurship consumptioncommunity and explains its forces, which are education, emulationand tensions between the members of the community.Originality/value – Our findings explain the amateur consumer’sbehavior and the relationship of these amateurs with professionalsand with the public during their consumption practices. We help toadvance the study of heterogeneous consumption communities byrevealing the tensions between the members of the community and theproduction of subcultural and social capital. Our research contributesto the consumer culture field by increasing knowledge of this socialconsumption phenomenon. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-02-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/2982 10.7819/rbgn.v0i0.2982 |
url |
https://rbgn.fecap.br/RBGN/article/view/2982 |
identifier_str_mv |
10.7819/rbgn.v0i0.2982 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/2982/pdf https://rbgn.fecap.br/RBGN/article/view/2982/pdf_1 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Review of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Review of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FECAP |
publisher.none.fl_str_mv |
FECAP |
dc.source.none.fl_str_mv |
Review of Business Management; Vol. 19 No. 63 (2017); 48-64 RBGN Revista Brasileira de Gestão de Negócios; Vol. 19 Núm. 63 (2017); 48-64 RBGN - Revista Brasileira de Gestão de Negócios; v. 19 n. 63 (2017); 48-64 1983-0807 1806-4892 reponame:Revista Brasileira de Gestão de Negócios (Online) instname:Fundação Escola de Comércio Álvares Penteado (FECAP) instacron:FECAP |
instname_str |
Fundação Escola de Comércio Álvares Penteado (FECAP) |
instacron_str |
FECAP |
institution |
FECAP |
reponame_str |
Revista Brasileira de Gestão de Negócios (Online) |
collection |
Revista Brasileira de Gestão de Negócios (Online) |
repository.name.fl_str_mv |
Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP) |
repository.mail.fl_str_mv |
||jmauricio@fecap.br |
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