The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness

Detalhes bibliográficos
Autor(a) principal: Junior, Reginaldo José Carlini
Data de Publicação: 2007
Outros Autores: Vital, Tales Wanderley
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/12
Resumo: This article demonstrates the importance of benchmarking in the preparation of strategic planning. Such planning establishes directions to be followed by the company in order to seize opportunities and repel risks. Among the analysis that comprises the strategic planning, that of the organization’s internal systems should be pointed out, which enables to check its strengthening and weaknesses. A way to identify and analyze the latter is through the Benchmarking. This technique allows the company to check and compare practices adopted by other companies – direct competitors or not – which show a high performance in their functions and incorporates in its critical success factors the best of those companies. The ongoing search for excellence constitutes the objective of companies using benchmarking, aiming to maximize their competitiveness and reach a superiority level above that of their players. Key-words: Benchmarking. Strategic planning. Competitiveness. Superiority.
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spelling The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitivenessLa utilización del Benchmarking en la Elaboración de la Planificación Estratégica: Una Herramienta Importante para la Maximización de la Competitividad OrganizacionalA Utilização do Benchmarking na Elaboração do Planejamento Estratégico: uma importante ferramenta para a maximização da competitividade organizacionalBenchmarking. Strategic planning. Competitiveness. Superiority.Benchmarking. Planificación estratégica. Competitividad. Superioridad.Benchmarking. Planejamento estratégico. Competitividade. Superioridade.This article demonstrates the importance of benchmarking in the preparation of strategic planning. Such planning establishes directions to be followed by the company in order to seize opportunities and repel risks. Among the analysis that comprises the strategic planning, that of the organization’s internal systems should be pointed out, which enables to check its strengthening and weaknesses. A way to identify and analyze the latter is through the Benchmarking. This technique allows the company to check and compare practices adopted by other companies – direct competitors or not – which show a high performance in their functions and incorporates in its critical success factors the best of those companies. The ongoing search for excellence constitutes the objective of companies using benchmarking, aiming to maximize their competitiveness and reach a superiority level above that of their players. Key-words: Benchmarking. Strategic planning. Competitiveness. Superiority.Este artículo busca demostrar la importancia del uso del benchmarking en la elaboración de la planificación estratégica. Esta planificación establece la dirección que la empresa deberá seguir para aprovechar las oportunidades y alejar los riesgos. Entre los análisis que lo constituyen, se destaca el de los sistemas internos de la organización,  que permite verificar sus puntos fuertes y débiles. Pueden identificarse y analizarse por medio del benchmarking. Con el uso de esta técnica, la empresa puede verificar y comparar las prácticas de las demás, competidoras directas o no, que demuestran desempeño superior en sus funciones y que incorporan en sus factores críticos de éxito lo mejor que hay. La búsqueda continuada de la excelencia constituye el  objetivo de las organizaciones que utilizan el benchmarking. Estas tienen como objetivo maximizar su competitividad y alcanzar un nivel de superioridad que sobrepase al de  sus competidores.Palabras clave: Benchmarking. Planificación estratégica. Competitividad. Superioridad.Este artigo consiste em demonstrar a importância da utilização do benchmarking na elaboração do planejamento estratégico. Tal planejamento estabelece a direção que a empresa deverá seguir para aproveitar as oportunidades e afastar os riscos. Entre as análises que o compreendem, destaca-se a dos sistemas internos da organização o que torna possível a verificação de seus pontos fortes e fracos. Uma maneira de identifica-los e analisa-los é através do benchmarking. Esta técnica permite que a empresa verifique e compare as práticas de outras, concorrentes diretas ou não, que demonstram um desempenho superior em suas funções e incorpore em seus fatores críticos de sucesso o que houver de melhor. A contínua busca pela excelência constitui o objetivo das organizações que utilizam o benchmarking. Estas visam maximizar a sua competitividade e alcançar um nível de superioridade acima de seus concorrentes. Palavras-chave: Benchmarking. Planejamento estratégico. Competitividade. Superioridade.FECAP2007-07-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/1210.7819/rbgn.v6i14.12Review of Business Management; Vol. 6 No. 14 (2004); 60-66RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 14 (2004); 60-66RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 14 (2004); 60-661983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/12/12https://rbgn.fecap.br/RBGN/article/view/12/355https://rbgn.fecap.br/RBGN/article/view/12/356Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessJunior, Reginaldo José CarliniVital, Tales Wanderley2008-12-10T13:52:23Zoai:ojs.emnuvens.com.br:article/12Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-12-10T13:52:23Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness
La utilización del Benchmarking en la Elaboración de la Planificación Estratégica: Una Herramienta Importante para la Maximización de la Competitividad Organizacional
A Utilização do Benchmarking na Elaboração do Planejamento Estratégico: uma importante ferramenta para a maximização da competitividade organizacional
title The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness
spellingShingle The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness
Junior, Reginaldo José Carlini
Benchmarking. Strategic planning. Competitiveness. Superiority.
Benchmarking. Planificación estratégica. Competitividad. Superioridad.
Benchmarking. Planejamento estratégico. Competitividade. Superioridade.
title_short The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness
title_full The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness
title_fullStr The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness
title_full_unstemmed The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness
title_sort The use of Benchmarketing in the elaboration of Strategic Planning: an important tool for the maximization of the organizational competitiveness
author Junior, Reginaldo José Carlini
author_facet Junior, Reginaldo José Carlini
Vital, Tales Wanderley
author_role author
author2 Vital, Tales Wanderley
author2_role author
dc.contributor.author.fl_str_mv Junior, Reginaldo José Carlini
Vital, Tales Wanderley
dc.subject.por.fl_str_mv Benchmarking. Strategic planning. Competitiveness. Superiority.
Benchmarking. Planificación estratégica. Competitividad. Superioridad.
Benchmarking. Planejamento estratégico. Competitividade. Superioridade.
topic Benchmarking. Strategic planning. Competitiveness. Superiority.
Benchmarking. Planificación estratégica. Competitividad. Superioridad.
Benchmarking. Planejamento estratégico. Competitividade. Superioridade.
description This article demonstrates the importance of benchmarking in the preparation of strategic planning. Such planning establishes directions to be followed by the company in order to seize opportunities and repel risks. Among the analysis that comprises the strategic planning, that of the organization’s internal systems should be pointed out, which enables to check its strengthening and weaknesses. A way to identify and analyze the latter is through the Benchmarking. This technique allows the company to check and compare practices adopted by other companies – direct competitors or not – which show a high performance in their functions and incorporates in its critical success factors the best of those companies. The ongoing search for excellence constitutes the objective of companies using benchmarking, aiming to maximize their competitiveness and reach a superiority level above that of their players. Key-words: Benchmarking. Strategic planning. Competitiveness. Superiority.
publishDate 2007
dc.date.none.fl_str_mv 2007-07-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/12
10.7819/rbgn.v6i14.12
url https://rbgn.fecap.br/RBGN/article/view/12
identifier_str_mv 10.7819/rbgn.v6i14.12
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/12/12
https://rbgn.fecap.br/RBGN/article/view/12/355
https://rbgn.fecap.br/RBGN/article/view/12/356
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 6 No. 14 (2004); 60-66
RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 14 (2004); 60-66
RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 14 (2004); 60-66
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron_str FECAP
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reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
repository.mail.fl_str_mv ||jmauricio@fecap.br
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