Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction

Detalhes bibliográficos
Autor(a) principal: Manãs, Antonio Vico
Data de Publicação: 2007
Outros Autores: Pacanhan, Mário Ney
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/38
Resumo: The analysis of organizational processes leads to the need of strategic positioning and constant search for competitive advantage. The main topic of this paper is strategic alliances. Many academics have suggested that this concept may provide both differentiation and cooperation, especially for small companies. The present paper examines the truth of this claim, especially in the case of associative networks. The experience of 181 small retailers in the construction supply business provides the data to broach the concepts of the strategic alliance model, and to analyses its advantages and disadvantages.  The study allows us to look deeper into the process of organizational formation and reformation and into the positive and negative aspects which occur in this intern process and in the competition and competence relations with the market. Key-words: Alliances. Network. Associativism. Cooperation. Process.
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spelling Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of ConstructionAlianzas Estratégicas y Redes Asociativas como Fuente de Ventajas Competitiva en la Venta al por Menor de Material de ConstrucciónAlianças Estratégicas e Redes Associativistas como Fonte de Vantagem Competitiva no Varejo de Material de ConstruçãoAlliances. Network. Associativism. Cooperation. Process.Alianzas. Redes. Asociativismo. Cooperación. Proceso.Alianças. Redes. Associativismo. Cooperação. Processo.The analysis of organizational processes leads to the need of strategic positioning and constant search for competitive advantage. The main topic of this paper is strategic alliances. Many academics have suggested that this concept may provide both differentiation and cooperation, especially for small companies. The present paper examines the truth of this claim, especially in the case of associative networks. The experience of 181 small retailers in the construction supply business provides the data to broach the concepts of the strategic alliance model, and to analyses its advantages and disadvantages.  The study allows us to look deeper into the process of organizational formation and reformation and into the positive and negative aspects which occur in this intern process and in the competition and competence relations with the market. Key-words: Alliances. Network. Associativism. Cooperation. Process.El análisis de los procesos organizacionales conduce a la necesidad de posicionamiento estratégico y a la búsqueda constante de ventajas competitivas. Una de las formas que encontró resonancia en el mercado como modelo de gestión, que permite diferenciación y cooperación al mismo tiempo, es la de alianzas estratégicas y entre sus aplicaciones, las redes asociativistas, usadas principalmente por pequeñas organizaciones. Este artículo expone los conceptos de esas modalidades, sus ventajas y desventajas  y presenta su uso en las ventas al por menor, específicamente en la red formada por pequeños minoristas en el área de material de construcción formada inicialmente en la ciudad de Maringá en Paraná y que se expandió hacia otras ciudades y estados, y que de diez asociados reúne actualmente 181. El estudio de este caso permite comprobar de qué forma el proceso de formulación y reformulación organizacional se instala y como surgen los  puntos positivos y negativos en este proceso interno y en las relaciones de competición y competencia con el mercado que de él adviene. Palabras clave: Alianzas. Redes. Asociativismo. Cooperación. Proceso.A análise dos processos organizacionais encaminham para a necessidade de posicionamento estratégico e a busca constante de vantagens competitivas. Uma das formas que encontraram ressonância no mercado como modelo de gestão que permite diferenciação e cooperação ao mesmo tempo é a de alianças estratégicas e entre as suas aplicações, as redes associativistas, usadas principalmente por pequenas organizações. Este artigo aborda os conceitos dessas modalidades, suas vantagens e desvantagens e apresenta o seu uso no varejo, especificamente na rede composta de pequenos varejistas na área de material de construção formada inicialmente na cidade de Maringá no Paraná e que de dez expandiu-se para outras cidades e estados, congregando atualmente 181 associados. O estudo desse caso permite verificar como o processo de formulação e reformulação organizacional se instala e que pontos positivos e negativos ocorrem nesse processo interno e nas relações de competição e competência com o mercado que dele advém. Palavras-chave: Alianças. Redes. Associativismo. Cooperação. Processo.FECAP2007-07-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/3810.7819/rbgn.v6i14.38Review of Business Management; Vol. 6 No. 14 (2004); 19-33RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 14 (2004); 19-33RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 14 (2004); 19-331983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/38/15https://rbgn.fecap.br/RBGN/article/view/38/349https://rbgn.fecap.br/RBGN/article/view/38/350Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessManãs, Antonio VicoPacanhan, Mário Ney2008-12-10T13:48:16Zoai:ojs.emnuvens.com.br:article/38Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-12-10T13:48:16Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction
Alianzas Estratégicas y Redes Asociativas como Fuente de Ventajas Competitiva en la Venta al por Menor de Material de Construcción
Alianças Estratégicas e Redes Associativistas como Fonte de Vantagem Competitiva no Varejo de Material de Construção
title Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction
spellingShingle Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction
Manãs, Antonio Vico
Alliances. Network. Associativism. Cooperation. Process.
Alianzas. Redes. Asociativismo. Cooperación. Proceso.
Alianças. Redes. Associativismo. Cooperação. Processo.
title_short Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction
title_full Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction
title_fullStr Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction
title_full_unstemmed Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction
title_sort Strategic Alliances and Associativism Networks as a Source of Competitiveness Advantage in the Retailers Market of Construction
author Manãs, Antonio Vico
author_facet Manãs, Antonio Vico
Pacanhan, Mário Ney
author_role author
author2 Pacanhan, Mário Ney
author2_role author
dc.contributor.author.fl_str_mv Manãs, Antonio Vico
Pacanhan, Mário Ney
dc.subject.por.fl_str_mv Alliances. Network. Associativism. Cooperation. Process.
Alianzas. Redes. Asociativismo. Cooperación. Proceso.
Alianças. Redes. Associativismo. Cooperação. Processo.
topic Alliances. Network. Associativism. Cooperation. Process.
Alianzas. Redes. Asociativismo. Cooperación. Proceso.
Alianças. Redes. Associativismo. Cooperação. Processo.
description The analysis of organizational processes leads to the need of strategic positioning and constant search for competitive advantage. The main topic of this paper is strategic alliances. Many academics have suggested that this concept may provide both differentiation and cooperation, especially for small companies. The present paper examines the truth of this claim, especially in the case of associative networks. The experience of 181 small retailers in the construction supply business provides the data to broach the concepts of the strategic alliance model, and to analyses its advantages and disadvantages.  The study allows us to look deeper into the process of organizational formation and reformation and into the positive and negative aspects which occur in this intern process and in the competition and competence relations with the market. Key-words: Alliances. Network. Associativism. Cooperation. Process.
publishDate 2007
dc.date.none.fl_str_mv 2007-07-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/38
10.7819/rbgn.v6i14.38
url https://rbgn.fecap.br/RBGN/article/view/38
identifier_str_mv 10.7819/rbgn.v6i14.38
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/38/15
https://rbgn.fecap.br/RBGN/article/view/38/349
https://rbgn.fecap.br/RBGN/article/view/38/350
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 6 No. 14 (2004); 19-33
RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 14 (2004); 19-33
RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 14 (2004); 19-33
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron_str FECAP
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reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
repository.mail.fl_str_mv ||jmauricio@fecap.br
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