The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs)
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Revista Brasileira de Gestão de Negócios (Online) |
Texto Completo: | https://rbgn.fecap.br/RBGN/article/view/4174 |
Resumo: | Objective – Amid the technological rise and late adhesion by micro and small companies, the study aims to verify the impact of institutional pressures on the perception of barriers and benefits in the adoption and maintenance of e-commerce in Brazilian MSEs. Theoretical framework – The study was developed based on the precepts of Institutional Theory, aimed at approaching institutional pressures, verifying how the orientation and adaptation of the actions taken by MSEs towards the use of e-commerce as an organizational practice occurs. Methodology – The research was carried out from a survey with 120 e-commerce managers, using a questionnaire composed of 28 statements about institutional pressures in e-commerce, perceived benefits and barriers, in addition to aspects related to adoption and e-commerce maintenance. For data analysis, structural equation modeling was applied. Results – The results demonstrate that mimetic and normative institutional pressures provide the perception of benefits and help to overcome barriers in relation to e-commerce, leading companies to adopt and improve this business modality. On the other hand, coercive pressures did not indicate an association with the perception of benefits, but mitigated the perception of barriers, suggesting that coercive pressures are motivated according to the context of the country in which they are inserted. Contributions – There is an advance in the discussion of Institutional Theory, in which it is possible to verify that institutional pressures influence MSEs to join and maintain new forms of online business. In this way, the results guide managers in the development of strategies using digital technologies as competition tools. Keywords - E-commerce; MSEs; Adoption and Maintenance; Institutional pressures; Barriers and Benefits. |
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The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs)O Impacto das Pressões Institucionais na Adoção e Manutenção do E-Commerce em Micro e Pequenas Empresas (MPEs) BrasileirasObjective – Amid the technological rise and late adhesion by micro and small companies, the study aims to verify the impact of institutional pressures on the perception of barriers and benefits in the adoption and maintenance of e-commerce in Brazilian MSEs. Theoretical framework – The study was developed based on the precepts of Institutional Theory, aimed at approaching institutional pressures, verifying how the orientation and adaptation of the actions taken by MSEs towards the use of e-commerce as an organizational practice occurs. Methodology – The research was carried out from a survey with 120 e-commerce managers, using a questionnaire composed of 28 statements about institutional pressures in e-commerce, perceived benefits and barriers, in addition to aspects related to adoption and e-commerce maintenance. For data analysis, structural equation modeling was applied. Results – The results demonstrate that mimetic and normative institutional pressures provide the perception of benefits and help to overcome barriers in relation to e-commerce, leading companies to adopt and improve this business modality. On the other hand, coercive pressures did not indicate an association with the perception of benefits, but mitigated the perception of barriers, suggesting that coercive pressures are motivated according to the context of the country in which they are inserted. Contributions – There is an advance in the discussion of Institutional Theory, in which it is possible to verify that institutional pressures influence MSEs to join and maintain new forms of online business. In this way, the results guide managers in the development of strategies using digital technologies as competition tools. Keywords - E-commerce; MSEs; Adoption and Maintenance; Institutional pressures; Barriers and Benefits.Objetivo – O estudo tem como objetivo verificar o impacto das pressões institucionais na percepção de obstáculos e benefícios nas micro e pequenas empresas brasileiras quando da adoção e manutenção do e-commerce. Referencial teórico – O estudo foi realizado com base nos preceitos da teoriainstitucional, com foco na abordagem das pressões institucionais. Por fim, verificoua orientação e a adaptação das ações das MPEs para o uso do e-commerce comoprática organizacional. Metodologia – O estudo foi realizado a partir de uma pesquisa envolvendo 120gestores de empresas que utilizam o e-commerce. A pesquisa era composta por 28questões referentes a pressões, benefícios e obstáculos institucionais percebidos pelosgestores, além de aspectos relacionados à adoção e manutenção do e-commerce. Amodelagem de equações estruturais foi utilizada para a análise dos dados.Implicações práticas e sociais da pesquisa – O resultado deste estudo mostrouque as pressões institucionais miméticas e normativas propiciam a percepção debenefícios e auxiliam na superação de obstáculos relativos ao e-commerce, obrigando as empresas a adotarem e aprimorarem essa modalidade de negócio. Por outro lado, as pressões coercitivas não estavam associadas à percepção de benefícios, mas atenuaram a percepção de obstáculos, o que sugere que as pressões coercitivas são motivadas de acordo com o contexto local do qual fazem parte. Contribuições – Há um aumento no debate em torno da teoria institucional, eé possível verificar que as pressões institucionais influenciam as MPEs a adotarem e manterem novas formas de negócios online. Assim, os resultados orientam o desenvolvimento de estratégias por parte da gestão utilizando as tecnologias digitais como ferramentas que permitem a competição. Palavras-chave: E-commerce, MPEs, adoção e manutenção, pressões institucionais,obstáculos e benefícios.FECAP2022-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/4174Review of Business Management; Vol. 24 No. 2 (2022)RBGN Revista Brasileira de Gestão de Negócios; Vol. 24 Núm. 2 (2022)RBGN - Revista Brasileira de Gestão de Negócios; v. 24 n. 2 (2022)1983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPengporhttps://rbgn.fecap.br/RBGN/article/view/4174/1829https://rbgn.fecap.br/RBGN/article/view/4174/1830Adriano de Sousa, HenriqueKlein, LucianaBernardes Voese, Simoneinfo:eu-repo/semantics/openAccess2023-07-28T18:21:13Zoai:ojs.emnuvens.com.br:article/4174Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2023-07-28T18:21:13Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false |
dc.title.none.fl_str_mv |
The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs) O Impacto das Pressões Institucionais na Adoção e Manutenção do E-Commerce em Micro e Pequenas Empresas (MPEs) Brasileiras |
title |
The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs) |
spellingShingle |
The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs) Adriano de Sousa, Henrique |
title_short |
The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs) |
title_full |
The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs) |
title_fullStr |
The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs) |
title_full_unstemmed |
The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs) |
title_sort |
The Impact of Institutional Pressures on the Adoption and Maintenance of E-commerce in Brazilian Micro and Small Enterprises (MSEs) |
author |
Adriano de Sousa, Henrique |
author_facet |
Adriano de Sousa, Henrique Klein, Luciana Bernardes Voese, Simone |
author_role |
author |
author2 |
Klein, Luciana Bernardes Voese, Simone |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Adriano de Sousa, Henrique Klein, Luciana Bernardes Voese, Simone |
description |
Objective – Amid the technological rise and late adhesion by micro and small companies, the study aims to verify the impact of institutional pressures on the perception of barriers and benefits in the adoption and maintenance of e-commerce in Brazilian MSEs. Theoretical framework – The study was developed based on the precepts of Institutional Theory, aimed at approaching institutional pressures, verifying how the orientation and adaptation of the actions taken by MSEs towards the use of e-commerce as an organizational practice occurs. Methodology – The research was carried out from a survey with 120 e-commerce managers, using a questionnaire composed of 28 statements about institutional pressures in e-commerce, perceived benefits and barriers, in addition to aspects related to adoption and e-commerce maintenance. For data analysis, structural equation modeling was applied. Results – The results demonstrate that mimetic and normative institutional pressures provide the perception of benefits and help to overcome barriers in relation to e-commerce, leading companies to adopt and improve this business modality. On the other hand, coercive pressures did not indicate an association with the perception of benefits, but mitigated the perception of barriers, suggesting that coercive pressures are motivated according to the context of the country in which they are inserted. Contributions – There is an advance in the discussion of Institutional Theory, in which it is possible to verify that institutional pressures influence MSEs to join and maintain new forms of online business. In this way, the results guide managers in the development of strategies using digital technologies as competition tools. Keywords - E-commerce; MSEs; Adoption and Maintenance; Institutional pressures; Barriers and Benefits. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/4174 |
url |
https://rbgn.fecap.br/RBGN/article/view/4174 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/4174/1829 https://rbgn.fecap.br/RBGN/article/view/4174/1830 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FECAP |
publisher.none.fl_str_mv |
FECAP |
dc.source.none.fl_str_mv |
Review of Business Management; Vol. 24 No. 2 (2022) RBGN Revista Brasileira de Gestão de Negócios; Vol. 24 Núm. 2 (2022) RBGN - Revista Brasileira de Gestão de Negócios; v. 24 n. 2 (2022) 1983-0807 1806-4892 reponame:Revista Brasileira de Gestão de Negócios (Online) instname:Fundação Escola de Comércio Álvares Penteado (FECAP) instacron:FECAP |
instname_str |
Fundação Escola de Comércio Álvares Penteado (FECAP) |
instacron_str |
FECAP |
institution |
FECAP |
reponame_str |
Revista Brasileira de Gestão de Negócios (Online) |
collection |
Revista Brasileira de Gestão de Negócios (Online) |
repository.name.fl_str_mv |
Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP) |
repository.mail.fl_str_mv |
||jmauricio@fecap.br |
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