Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company
Autor(a) principal: | |
---|---|
Data de Publicação: | 2006 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Administração Pública |
Texto Completo: | https://periodicos.fgv.br/rap/article/view/6816 |
Resumo: | The advocates of "corporate culture" proposals see the manager as an agent of consensus, capable of integrating others in a "single" culture. Those who oppose such proposals focus on the organizational alienation and exploitation enforced by managers. This article proposes to extrapolate this perspective of the manager simply as an agent of consensus. It points out its limitations, contrasting the origins and criticisms of "corporate culture" studies and underlining aspects that can lead the manager to disseminate differences and ambiguity. The argument is based on a study of a regional branch of the Brazilian Postal Service (Empresa Brasileira de Correios e Telégrafos - ECT). The data was collected in documents and semi-structured inter- views with 26 subjects at different managerial levels. Data treatment was based on content analysis, in search of patterns or recurrences of words, sentences, ideas or topics of interest. The study concluded that the manager cannot be considered only an element of consensus, since he or she disseminates integration as well as differen- tiation and fragmentation, permeated by personal, social and organizational goals and issues, and not limited by the company¿s interests. |
id |
FGV-4_ca74f4a51783bd0972927c60543e70d3 |
---|---|
oai_identifier_str |
oai:ojs.periodicos.fgv.br:article/6816 |
network_acronym_str |
FGV-4 |
network_name_str |
Revista de Administração Pública |
repository_id_str |
|
spelling |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned companyContradições gerenciais na disseminação da “cultura corporativa”: o caso de uma estatal brasileiracorporate culturestate-owned companiesorganizational studies.cultura corporativaempresa estatalestudos organizacionais.The advocates of "corporate culture" proposals see the manager as an agent of consensus, capable of integrating others in a "single" culture. Those who oppose such proposals focus on the organizational alienation and exploitation enforced by managers. This article proposes to extrapolate this perspective of the manager simply as an agent of consensus. It points out its limitations, contrasting the origins and criticisms of "corporate culture" studies and underlining aspects that can lead the manager to disseminate differences and ambiguity. The argument is based on a study of a regional branch of the Brazilian Postal Service (Empresa Brasileira de Correios e Telégrafos - ECT). The data was collected in documents and semi-structured inter- views with 26 subjects at different managerial levels. Data treatment was based on content analysis, in search of patterns or recurrences of words, sentences, ideas or topics of interest. The study concluded that the manager cannot be considered only an element of consensus, since he or she disseminates integration as well as differen- tiation and fragmentation, permeated by personal, social and organizational goals and issues, and not limited by the company¿s interests.Os que defendem as propostas da "cultura corporativa" vêem o gestor como um agente consensual, capaz de integrar os demais em uma cultura "única". Os que se opõem a essas propostas focam a alienação e a exploração organizacional, instrumentalizada pelo gestor. Neste artigo, propõe-se extrapolar essa visão do gestor como apenas um agente consensual. Para isso, buscou-se evidenciar esses limites, ao confrontar as origens e as críticas dos estudos sobre "cultura corporativa" e destacar aspectos que podem levar o gestor a disseminar a diferença e a ambigüidade. Para embasar a argumentação foi apresentado um estudo de caso em uma regional da Empresa Brasileira de Correios e Telégrafos (ECT). Os dados foram coletados por meio de documentos e entrevistas semi-estruturadas, com 26 atores em diversos níveis gerenciais. O tratamento dos dados baseou-se na análise de conteúdo, buscando-se padrões ou recorrências de palavras, frases, idéias e tópicos de interesse. Concluiu-se que o gestor não pode ser considerado apenas elemento con- sensual, pois ele dissemina a integração e, também, a diferenciação e a fragmentação, permeado por objetivos e questões pessoais, sociais e organizacionais, não se lim- itando aos interesses da empresa.Fundação Getulio Vargas (FGV EBAPE)2006-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/rap/article/view/6816Brazilian Journal of Public Administration; Vol. 40 No. 3 (2006); 357 a 384Revista de Administração Pública; Vol. 40 Núm. 3 (2006); 357 a 384Revista de Administração Pública; v. 40 n. 3 (2006); 357 a 3841982-31340034-7612reponame:Revista de Administração Públicainstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/rap/article/view/6816/5399Leite-da-Silva, Alfredo RodriguesJunquilho, Gelson SilvaCarrieri, Alexandre de PáduaMelo, Marlene Catarina de Oliveira Lopesinfo:eu-repo/semantics/openAccess2021-11-17T20:55:55Zoai:ojs.periodicos.fgv.br:article/6816Revistahttps://ebape.fgv.br/publicacoes/rapONGhttps://old.scielo.br/oai/scielo-oai.php||rap@fgv.br1982-31340034-7612opendoar:2021-11-17T20:55:55Revista de Administração Pública - Fundação Getulio Vargas (FGV)false |
dc.title.none.fl_str_mv |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company Contradições gerenciais na disseminação da “cultura corporativa”: o caso de uma estatal brasileira |
title |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company |
spellingShingle |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company Leite-da-Silva, Alfredo Rodrigues corporate culture state-owned companies organizational studies. cultura corporativa empresa estatal estudos organizacionais. |
title_short |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company |
title_full |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company |
title_fullStr |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company |
title_full_unstemmed |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company |
title_sort |
Management contradictions on ¿corporate culture¿ dissemination: the case of a Brazilian state-owned company |
author |
Leite-da-Silva, Alfredo Rodrigues |
author_facet |
Leite-da-Silva, Alfredo Rodrigues Junquilho, Gelson Silva Carrieri, Alexandre de Pádua Melo, Marlene Catarina de Oliveira Lopes |
author_role |
author |
author2 |
Junquilho, Gelson Silva Carrieri, Alexandre de Pádua Melo, Marlene Catarina de Oliveira Lopes |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Leite-da-Silva, Alfredo Rodrigues Junquilho, Gelson Silva Carrieri, Alexandre de Pádua Melo, Marlene Catarina de Oliveira Lopes |
dc.subject.por.fl_str_mv |
corporate culture state-owned companies organizational studies. cultura corporativa empresa estatal estudos organizacionais. |
topic |
corporate culture state-owned companies organizational studies. cultura corporativa empresa estatal estudos organizacionais. |
description |
The advocates of "corporate culture" proposals see the manager as an agent of consensus, capable of integrating others in a "single" culture. Those who oppose such proposals focus on the organizational alienation and exploitation enforced by managers. This article proposes to extrapolate this perspective of the manager simply as an agent of consensus. It points out its limitations, contrasting the origins and criticisms of "corporate culture" studies and underlining aspects that can lead the manager to disseminate differences and ambiguity. The argument is based on a study of a regional branch of the Brazilian Postal Service (Empresa Brasileira de Correios e Telégrafos - ECT). The data was collected in documents and semi-structured inter- views with 26 subjects at different managerial levels. Data treatment was based on content analysis, in search of patterns or recurrences of words, sentences, ideas or topics of interest. The study concluded that the manager cannot be considered only an element of consensus, since he or she disseminates integration as well as differen- tiation and fragmentation, permeated by personal, social and organizational goals and issues, and not limited by the company¿s interests. |
publishDate |
2006 |
dc.date.none.fl_str_mv |
2006-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/rap/article/view/6816 |
url |
https://periodicos.fgv.br/rap/article/view/6816 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/rap/article/view/6816/5399 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Fundação Getulio Vargas (FGV EBAPE) |
publisher.none.fl_str_mv |
Fundação Getulio Vargas (FGV EBAPE) |
dc.source.none.fl_str_mv |
Brazilian Journal of Public Administration; Vol. 40 No. 3 (2006); 357 a 384 Revista de Administração Pública; Vol. 40 Núm. 3 (2006); 357 a 384 Revista de Administração Pública; v. 40 n. 3 (2006); 357 a 384 1982-3134 0034-7612 reponame:Revista de Administração Pública instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Revista de Administração Pública |
collection |
Revista de Administração Pública |
repository.name.fl_str_mv |
Revista de Administração Pública - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
||rap@fgv.br |
_version_ |
1798943764914372608 |