Alianças estratégicas internacionais: formação - e estruturação em indústrias manufatureiras

• Autor(a) principal: Arruda, Maria Cecília Coutinho de
• Data de Publicação: 1997
• Outros Autores: Arruda, Marcelo Leme de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://periodicos.fgv.br/rae/article/view/37953
• topic: internationaf strategy; internationaf marketing; partnership; alliances; Latin America; estratégia internacional; marketing internacional; parceria; alianças; América Latina

Latin American manufacturing firms' internationaf strategy and management of their alliances with foreign companies are anafyzed with focus on: 1. impfementing a successfuf internationaf strategy; 2. understanding how Latin American firms manage their refationships with companies from foreign countries; 3. determining the success factors of these cross-nationaf business alliances. This research project integrated a mufti-country study sponsored by major universities in Canada, U.S., Brazil, Chile and Mexico, and firms from the three fatter countries. The findings will be presented in two articfes: the first will cover the creation and structure of strategicaf alliances, and the second, the performance and internationaf marketing strategies in partnerships.