Estratégia nas empresas de internet: lições da informalidade

• Autor(a) principal: Barros, Marco A.
• Data de Publicação: 2001
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://periodicos.fgv.br/rae/article/view/37753
• topic: Strategy; Internet; e-business; small companies; informalism and strategy; Estratégia; Internet; e-business; pequenas empresas; informalidade e estratégia

Previous research on the theme of strategy formation in small companies has found that these companies do not use a formal strategic planning process. Rather, they tend to use a more informal and opportunistic approach to strategy formulation. Instead of using a structured tool-kit-based approach to strategy, the results of this article show that small Internet service firms adopt a distinct process for strategy development. This process is based on three dimensions: incrementalism, informalism and networking. Furthermore, this study reveals that these companies do not use in a systematic way any of the academic tools conceived to support strategy development. These tools were perceived as too time consuming and, to a certain degree, unsuitable for adoption by the case-firms.