O comércio eletrônico evolui e consolida-se no mercado brasileiro

• Autor(a) principal: Albertin, Alberto Luiz
• Data de Publicação: 2000
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://periodicos.fgv.br/rae/article/view/37788
• topic: Electronic commerce; business in the digital age; electronic business; Brazilian market; information technology; Comércio eletrônico; negócios na era digital; negócios eletrônicos; mercado brasileiro; tecnologia de informação

Brazilian organizations have widely been using the information and communication technologies to link their several areas, vendors and clients, to process a very large number of transactions and to attend to a quantity of clients on a fast, certain and, many times, personalized form. The enterprise environment, in the world level as well as in the national level, has passed through countless changes in the last years, which have been considered directly related to the information technologies. One of the most important aspects of this new context is the appearance of the digital environment, that made possible, in fact, the digital age business and the electronic commerce. This article analyzes this new environment and concludes that the electronic commerce in the Brazilian market is consolidated and shows clear signals of evolution, even though it can still be considered in an intermediary level of expansion. The analysis of this evolution, with already undertaken achievements, enables the identification of the search for the new business environment, made by communities of people and companies.