An innovation paradox in wine cluster: the case of Douro region (Portugal)

• Autor(a) principal: Inhan, Ligia
• Data de Publicação: 2013
• Outros Autores: Ferreira, João, Marques, Carla, Rebelo, João
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://periodicos.fgv.br/rae/article/view/30038
• topic: Wine cluster; innovation; networks; intrinsic values; Douro region; Clúster de vino; innovación; redes; valores intrínsecos; Duero; Portugal; Cluster de vinho; inovação; redes; valores intrínsecos; Região Demarcada do Douro

This paper aims firstly to examine the innovation within the cluster of a traditional European wine region (Region of the Douro - Portugal), characterized by the so-called model of terroir in wine, an economic structure supported by a large number of growers, small and medium-sized wineries and high regulation throughout the productive chain, which clearly emerges the question of tradition versus innovation. This research used grounded theory method and the results show that traditional companies remain in a region whose legislation hinders the radical innovations, but at the same time, ensures quality values. There is a transfer of traditional values of a specific product, the port wine, for new products recently launched in the market, and simultaneously a transfer of value-added of the port wine to the value of family ties with the production process and with the land of the Douro Region.