Marketing, consumption, and identity

Detalhes bibliográficos
Autor(a) principal: Tonelli, Maria José
Data de Publicação: 2019
Outros Autores: Zambaldi, Felipe
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista de Administração de Empresas
Texto Completo: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/79713
Resumo: New times bring new themes. This issue includes three unconventional articles in the marketing field resulting from a partnership with two events: the “International Social Networks Conference” (Isonec) held at Fundação Getulio Vargas, School of Business Administration of São Paulo (FGV EAESP), and organized by Professor Eliane Pereira Zamith Brito; and the “Marketing Meeting” (EMA) organized by the National Association of Postgraduation and Research in Administration (ANPAD). The first article, by Maria Carolina Zanette, Izidoro Blikstein, and Luca M. Visconti, discusses Internet memes and their connections to consumer research. The second article, by Marcos Erbisti and Maribel Carvalho Suarez, deals with the anticonsumption discourse on the Internet; and the third, by Natália Contesini dos Santos and Severino Joaquim Nunes Pereira, discusses masculinity and consumption in new barbershops, showing that, in these spaces, the construction of masculinities occurs in the relationship between clients and service providers.
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spelling Marketing, consumption, and identityMarketing, consumo e identidadMarketing, consumo e identidadeNew times bring new themes. This issue includes three unconventional articles in the marketing field resulting from a partnership with two events: the “International Social Networks Conference” (Isonec) held at Fundação Getulio Vargas, School of Business Administration of São Paulo (FGV EAESP), and organized by Professor Eliane Pereira Zamith Brito; and the “Marketing Meeting” (EMA) organized by the National Association of Postgraduation and Research in Administration (ANPAD). The first article, by Maria Carolina Zanette, Izidoro Blikstein, and Luca M. Visconti, discusses Internet memes and their connections to consumer research. The second article, by Marcos Erbisti and Maribel Carvalho Suarez, deals with the anticonsumption discourse on the Internet; and the third, by Natália Contesini dos Santos and Severino Joaquim Nunes Pereira, discusses masculinity and consumption in new barbershops, showing that, in these spaces, the construction of masculinities occurs in the relationship between clients and service providers.New times bring new themes. This issue includes three unconventional articles in the marketing field resulting from a partnership with two events: the “International Social Networks Conference” (Isonec) held at Fundação Getulio Vargas, School of Business Administration of São Paulo (FGV EAESP), and organized by Professor Eliane Pereira Zamith Brito; and the “Marketing Meeting” (EMA) organized by the National Association of Postgraduation and Research in Administration (ANPAD). The first article, by Maria Carolina Zanette, Izidoro Blikstein, and Luca M. Visconti, discusses Internet memes and their connections to consumer research. The second article, by Marcos Erbisti and Maribel Carvalho Suarez, deals with the anticonsumption discourse on the Internet; and the third, by Natália Contesini dos Santos and Severino Joaquim Nunes Pereira, discusses masculinity and consumption in new barbershops, showing that, in these spaces, the construction of masculinities occurs in the relationship between clients and service providers.Novos tempos trazem novos temas. A presente edição traz três artigos não convencionais na área de Marketing, que são resultados da parceria com dois eventos, “International Social Networks Conference” (Isonec), realizado na Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo (FGV EAESP), e organizado pela professora Eliane Pereira Zamith Brito, e “Encontro de Marketing” (EMA), organizado pela Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD). O primeiro, de autoria de Maria Carolina Zanette, Izidoro Blikstein e Luca M. Visconti, discute os memes na internet e suas conexões com pesquisas sobre o consumidor. O segundo artigo, de Marcos Erbisti e Maribel Carvalho Suarez, trata do discurso anticonsumo na internet, e o terceiro, de Natália Contesini dos Santos e Severino Joaquim Nunes Pereira, discute a questão da masculinidade e consumo nas novas barbearias e mostra que a construção das masculinidades se dá na relação entre o cliente e os prestadores de serviços nesses espaços.RAE - Revista de Administracao de Empresas RAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas2019-06-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/7971310.1590/S0034-759020190301RAE - Revista de Administracao de Empresas ; Vol. 59 No. 3 (2019): maio-junho; 156RAE - Revista de Administração de Empresas; Vol. 59 Núm. 3 (2019): maio-junho; 156RAE-Revista de Administração de Empresas; v. 59 n. 3 (2019): maio-junho; 1562178-938X0034-7590reponame:Revista de Administração de Empresasinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/79713/76235https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/79713/76236Copyright (c) 2019 RAE-Revista de Administração de Empresasinfo:eu-repo/semantics/openAccessTonelli, Maria JoséZambaldi, Felipe2020-01-09T19:39:06Zoai:bibliotecadigital.fgv.br:article/79713Revistahttps://rae.fgv.br/raeONGhttps://old.scielo.br/oai/scielo-oai.phprae@fgv.br||ilda.fontes@fgv.br||raeredacao@fgv.br2178-938X0034-7590opendoar:2020-01-09T19:39:06Revista de Administração de Empresas - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv Marketing, consumption, and identity
Marketing, consumo e identidad
Marketing, consumo e identidade
title Marketing, consumption, and identity
spellingShingle Marketing, consumption, and identity
Tonelli, Maria José
title_short Marketing, consumption, and identity
title_full Marketing, consumption, and identity
title_fullStr Marketing, consumption, and identity
title_full_unstemmed Marketing, consumption, and identity
title_sort Marketing, consumption, and identity
author Tonelli, Maria José
author_facet Tonelli, Maria José
Zambaldi, Felipe
author_role author
author2 Zambaldi, Felipe
author2_role author
dc.contributor.author.fl_str_mv Tonelli, Maria José
Zambaldi, Felipe
description New times bring new themes. This issue includes three unconventional articles in the marketing field resulting from a partnership with two events: the “International Social Networks Conference” (Isonec) held at Fundação Getulio Vargas, School of Business Administration of São Paulo (FGV EAESP), and organized by Professor Eliane Pereira Zamith Brito; and the “Marketing Meeting” (EMA) organized by the National Association of Postgraduation and Research in Administration (ANPAD). The first article, by Maria Carolina Zanette, Izidoro Blikstein, and Luca M. Visconti, discusses Internet memes and their connections to consumer research. The second article, by Marcos Erbisti and Maribel Carvalho Suarez, deals with the anticonsumption discourse on the Internet; and the third, by Natália Contesini dos Santos and Severino Joaquim Nunes Pereira, discusses masculinity and consumption in new barbershops, showing that, in these spaces, the construction of masculinities occurs in the relationship between clients and service providers.
publishDate 2019
dc.date.none.fl_str_mv 2019-06-26
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info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/79713
10.1590/S0034-759020190301
url https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/79713
identifier_str_mv 10.1590/S0034-759020190301
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/79713/76235
https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/79713/76236
dc.rights.driver.fl_str_mv Copyright (c) 2019 RAE-Revista de Administração de Empresas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 RAE-Revista de Administração de Empresas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv RAE - Revista de Administracao de Empresas
RAE - Revista de Administração de Empresas
RAE-Revista de Administração de Empresas
publisher.none.fl_str_mv RAE - Revista de Administracao de Empresas
RAE - Revista de Administração de Empresas
RAE-Revista de Administração de Empresas
dc.source.none.fl_str_mv RAE - Revista de Administracao de Empresas ; Vol. 59 No. 3 (2019): maio-junho; 156
RAE - Revista de Administração de Empresas; Vol. 59 Núm. 3 (2019): maio-junho; 156
RAE-Revista de Administração de Empresas; v. 59 n. 3 (2019): maio-junho; 156
2178-938X
0034-7590
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