Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization
Autor(a) principal: | |
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Data de Publicação: | 2005 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/4903 |
Resumo: | This paper reviews and analyzes the "cultural" movement in organizational studies (OS), which began in Brazil in the 1990’s under an approach that focused on consumption and globalization. What the authors are trying to tell through this interdisciplinary approach is that organizational, strategic and marketing areas have a common historical origin – legitimation of big companies – that became more problematic in the context of globalization. For this reason, it is said that OS researchers in Brazil should recognize the consumption dimension, instead of suppressing it. The authors argue that the suppression of consumption dimension by the OS area as well as cultural movement seem to be explained by the expansion of the management academy and by the interest that big companies have in hiding the increasing asymmetry between the domains of production and consumption in the context of globalization. In the end, the authors point out some implications of this approach for the promotion of interdisciplinarity and the local relevance of knowledge. |
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Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalizationMovimento cultural nos estudos organizacionais: uma abordagem interdisciplinar focada no consumo e na globalizaçãoThis paper reviews and analyzes the "cultural" movement in organizational studies (OS), which began in Brazil in the 1990’s under an approach that focused on consumption and globalization. What the authors are trying to tell through this interdisciplinary approach is that organizational, strategic and marketing areas have a common historical origin – legitimation of big companies – that became more problematic in the context of globalization. For this reason, it is said that OS researchers in Brazil should recognize the consumption dimension, instead of suppressing it. The authors argue that the suppression of consumption dimension by the OS area as well as cultural movement seem to be explained by the expansion of the management academy and by the interest that big companies have in hiding the increasing asymmetry between the domains of production and consumption in the context of globalization. In the end, the authors point out some implications of this approach for the promotion of interdisciplinarity and the local relevance of knowledge.Este artigo revê e analisa o movimento ‘cultural’ em estudos organizacionais (EO) iniciado nos anos de 1990 no Brasil sob uma abordagem focada em consumo e globalização. Por meio dessa abordagem interdisciplinar os autores mostram que (a) as áreas de organizações, estratégia e marketing têm uma raiz histórica comum – a legitimação das grandes empresas – que ficou mais problemática no contexto da globalização. Por isso é argumentado que pesquisadores de EO no Brasil deveriam reconhecer, ao invés de desprezar, a dimensão do consumo. Os autores argumentam que tanto o desprezo da área de EO pelo âmbito do consumo quanto o movimento cultural parecem ser explicados pela expansão da academia na área de administração no contexto da globalização e pelo interesse das grandes corporações de camuflar a crescente assimetria entre os âmbitos da produção e do consumo. No final os autores destacam algumas implicações dessa abordagem para a promoção de interdisciplinaridade e para a relevância local do conhecimento.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2005-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/4903Cadernos EBAPE.BR; Vol. 3 No. 1 (2005); 1 a 16Cadernos EBAPE.BR; Vol. 3 Núm. 1 (2005); 1 a 16Cadernos EBAPE.BR; v. 3 n. 1 (2005); 1 a 161679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/4903/3637Faria, Alexandre de AlmeidaGuedes, Ana Luciainfo:eu-repo/semantics/openAccess2016-10-10T17:03:10Zoai:ojs.periodicos.fgv.br:article/4903Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:18.196448Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization Movimento cultural nos estudos organizacionais: uma abordagem interdisciplinar focada no consumo e na globalização |
title |
Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization |
spellingShingle |
Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization Faria, Alexandre de Almeida |
title_short |
Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization |
title_full |
Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization |
title_fullStr |
Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization |
title_full_unstemmed |
Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization |
title_sort |
Cultural moviment in organizational studies: an interdisciplinar approach focused on consumption and globalization |
author |
Faria, Alexandre de Almeida |
author_facet |
Faria, Alexandre de Almeida Guedes, Ana Lucia |
author_role |
author |
author2 |
Guedes, Ana Lucia |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Faria, Alexandre de Almeida Guedes, Ana Lucia |
description |
This paper reviews and analyzes the "cultural" movement in organizational studies (OS), which began in Brazil in the 1990’s under an approach that focused on consumption and globalization. What the authors are trying to tell through this interdisciplinary approach is that organizational, strategic and marketing areas have a common historical origin – legitimation of big companies – that became more problematic in the context of globalization. For this reason, it is said that OS researchers in Brazil should recognize the consumption dimension, instead of suppressing it. The authors argue that the suppression of consumption dimension by the OS area as well as cultural movement seem to be explained by the expansion of the management academy and by the interest that big companies have in hiding the increasing asymmetry between the domains of production and consumption in the context of globalization. In the end, the authors point out some implications of this approach for the promotion of interdisciplinarity and the local relevance of knowledge. |
publishDate |
2005 |
dc.date.none.fl_str_mv |
2005-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/4903 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/4903 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/4903/3637 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 3 No. 1 (2005); 1 a 16 Cadernos EBAPE.BR; Vol. 3 Núm. 1 (2005); 1 a 16 Cadernos EBAPE.BR; v. 3 n. 1 (2005); 1 a 16 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Cadernos EBAPE.BR |
collection |
Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
_version_ |
1798943206113542144 |