Two steps from paradise: the case of Pousada Bravo House

Detalhes bibliográficos
Autor(a) principal: Savisky, Richard Felipe
Data de Publicação: 2023
Outros Autores: Lana, Jailson, Partyka, Raul Beal
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/88586
Resumo: This teaching case portrays the history of Pousada Bravo House, in which two brothers, owners of the inn, faced a dilemma: should they build more adapted rooms in the inn or lease a plot of land nearby and build everything from scratch so there are no problems with the facilities? To build the case about the work of diversifying activities to increase revenue, data sources were obtained from primary sources, through interviews with the company’s partners, and from secondary sources by searching the written media and article database. The script, events, company name, and participants remained real during the case, which focuses on the area of business strategy and allows analysis of managers’ decision-making. The main objective of the case is to provide a reflection on the formulation of strategies for the company’s growth and it can be used in graduation and technician courses in business administration.
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spelling Two steps from paradise: the case of Pousada Bravo HouseA dos pasos del paraíso: el caso de la Pousada Bravo HouseA dois passos do paraíso: o caso da Pousada Bravo HouseDiversificação de atividadesEstratégiaPousadaTurismoCaso de ensinoDiversificationStrategyInnTourismTeaching caseDiversificaciónEstrategiaPosadaTurismoCaso didácticoThis teaching case portrays the history of Pousada Bravo House, in which two brothers, owners of the inn, faced a dilemma: should they build more adapted rooms in the inn or lease a plot of land nearby and build everything from scratch so there are no problems with the facilities? To build the case about the work of diversifying activities to increase revenue, data sources were obtained from primary sources, through interviews with the company’s partners, and from secondary sources by searching the written media and article database. The script, events, company name, and participants remained real during the case, which focuses on the area of business strategy and allows analysis of managers’ decision-making. The main objective of the case is to provide a reflection on the formulation of strategies for the company’s growth and it can be used in graduation and technician courses in business administration.Este caso didáctico retrata la historia de la Pousada Bravo House, en la que dos hermanos, dueños de la posada, se enfrentaron a un dilema: ¿construir más habitaciones adaptadas en la posada o arrendar un terreno cercano y construir todo desde cero para que no haya problemas con las instalaciones? Para construir el caso sobre el trabajo de diversificación de actividades para aumentar los ingresos, las fuentes de datos se obtuvieron de fuentes primarias, a través de entrevistas con los socios de la empresa, y de fuentes secundarias, mediante la búsqueda en los medios escritos y la base de artículos. Para la elaboración del caso se mantuvo toda la información real (acontecimientos, nombre de la empresa y participantes), que se enfoca en el área de estrategia empresarial y permite analizar la toma de decisiones de los gestores. El objetivo principal del caso es brindar una reflexión sobre la formulación de estrategias para el crecimiento de la empresa. Se puede utilizar en cursos de graduación y de técnico en administración de empresas.Este caso de ensino retrata a história da Pousada Bravo House, em que dois irmãos, proprietários da pousada, encontram-se em um dilema: construir mais quartos adaptados na pousada ou locar um terreno próximo e construir tudo do zero para que não haja problemas com as instalações? Para construção do caso sobre o trabalho de diversificação de atividades como forma de ampliar o faturamento, as fontes de dados foram obtidas de fontes primárias, através de entrevistas com os sócios da empresa, e de fontes secundárias, pela busca na mídia escrita e base de artigos. Roteiro, acontecimentos, nome da empresa e participantes se mantiveram reais durante o caso, que se concentra na área da estratégia empresarial e permite analisar a tomada de decisão dos gestores. O caso tem como objetivo central proporcionar a reflexão sobre a formulação de estratégias para o crescimento da empresa. Pode ser utilizado em cursos de graduações, tecnólogos e cursos técnicos de administração.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2023-08-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/8858610.1590/1679-395120220137Cadernos EBAPE.BR; Vol. 21 No. 4 (2023); e2022-0137Cadernos EBAPE.BR; Vol. 21 Núm. 4 (2023); e2022-0137Cadernos EBAPE.BR; v. 21 n. 4 (2023); e2022-01371679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/88586/84112https://periodicos.fgv.br/cadernosebape/article/view/88586/84113https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSavisky, Richard FelipeLana, JailsonPartyka, Raul Beal2023-10-30T17:00:18Zoai:ojs.periodicos.fgv.br:article/88586Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:31.496571Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Two steps from paradise: the case of Pousada Bravo House
A dos pasos del paraíso: el caso de la Pousada Bravo House
A dois passos do paraíso: o caso da Pousada Bravo House
title Two steps from paradise: the case of Pousada Bravo House
spellingShingle Two steps from paradise: the case of Pousada Bravo House
Savisky, Richard Felipe
Diversificação de atividades
Estratégia
Pousada
Turismo
Caso de ensino
Diversification
Strategy
Inn
Tourism
Teaching case
Diversificación
Estrategia
Posada
Turismo
Caso didáctico
title_short Two steps from paradise: the case of Pousada Bravo House
title_full Two steps from paradise: the case of Pousada Bravo House
title_fullStr Two steps from paradise: the case of Pousada Bravo House
title_full_unstemmed Two steps from paradise: the case of Pousada Bravo House
title_sort Two steps from paradise: the case of Pousada Bravo House
author Savisky, Richard Felipe
author_facet Savisky, Richard Felipe
Lana, Jailson
Partyka, Raul Beal
author_role author
author2 Lana, Jailson
Partyka, Raul Beal
author2_role author
author
dc.contributor.author.fl_str_mv Savisky, Richard Felipe
Lana, Jailson
Partyka, Raul Beal
dc.subject.por.fl_str_mv Diversificação de atividades
Estratégia
Pousada
Turismo
Caso de ensino
Diversification
Strategy
Inn
Tourism
Teaching case
Diversificación
Estrategia
Posada
Turismo
Caso didáctico
topic Diversificação de atividades
Estratégia
Pousada
Turismo
Caso de ensino
Diversification
Strategy
Inn
Tourism
Teaching case
Diversificación
Estrategia
Posada
Turismo
Caso didáctico
description This teaching case portrays the history of Pousada Bravo House, in which two brothers, owners of the inn, faced a dilemma: should they build more adapted rooms in the inn or lease a plot of land nearby and build everything from scratch so there are no problems with the facilities? To build the case about the work of diversifying activities to increase revenue, data sources were obtained from primary sources, through interviews with the company’s partners, and from secondary sources by searching the written media and article database. The script, events, company name, and participants remained real during the case, which focuses on the area of business strategy and allows analysis of managers’ decision-making. The main objective of the case is to provide a reflection on the formulation of strategies for the company’s growth and it can be used in graduation and technician courses in business administration.
publishDate 2023
dc.date.none.fl_str_mv 2023-08-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/88586
10.1590/1679-395120220137
url https://periodicos.fgv.br/cadernosebape/article/view/88586
identifier_str_mv 10.1590/1679-395120220137
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/88586/84112
https://periodicos.fgv.br/cadernosebape/article/view/88586/84113
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 21 No. 4 (2023); e2022-0137
Cadernos EBAPE.BR; Vol. 21 Núm. 4 (2023); e2022-0137
Cadernos EBAPE.BR; v. 21 n. 4 (2023); e2022-0137
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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