Productive relations in creative industries: work, cultural consumption and identity support in publishing companies
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/5208 |
Resumo: | This paper presents results of a study that aimed to explore work relations in a creative industry: children´´´´s and young adult literature publishing companies. Work relations refer to organizing practices and individual attitudes towards work. To achieve the research goals, an exploratory approach was adopted and qualitative evidence was gathered concerning six publishing companies located in Minas Gerais, Rio de Janeiro and São Paulo. Data were analyzed in an interpretive way, through evidence triangulation collected from the following sources: i) in-depth interviews with the six editors-in-chief; ii) direct observation at the publishing companies; iii) websites of virtual communities of consumers interested in the publishing companies’ products. The results indicate that managerial practices adopted by the publishing companies embrace organizing flexibility and, more significantly, that publishers have an extended understanding of the production and consumption processes of their cultural goods (books) that encompasses the integration of editors, authors and consumers in virtual communities of practice. In this relationship, the publishing companies pursue economic viability, while consumers pursue identity support – and that lead consumers adhere to the production process seeking only subjective compensations, thus transforming themselves into an unpaid workforce for the companies. |
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Productive relations in creative industries: work, cultural consumption and identity support in publishing companiesRelações de produção em indústrias criativas: trabalho, consumo cultural e sustentação identitária em editoras infantojuvenisThis paper presents results of a study that aimed to explore work relations in a creative industry: children´´´´s and young adult literature publishing companies. Work relations refer to organizing practices and individual attitudes towards work. To achieve the research goals, an exploratory approach was adopted and qualitative evidence was gathered concerning six publishing companies located in Minas Gerais, Rio de Janeiro and São Paulo. Data were analyzed in an interpretive way, through evidence triangulation collected from the following sources: i) in-depth interviews with the six editors-in-chief; ii) direct observation at the publishing companies; iii) websites of virtual communities of consumers interested in the publishing companies’ products. The results indicate that managerial practices adopted by the publishing companies embrace organizing flexibility and, more significantly, that publishers have an extended understanding of the production and consumption processes of their cultural goods (books) that encompasses the integration of editors, authors and consumers in virtual communities of practice. In this relationship, the publishing companies pursue economic viability, while consumers pursue identity support – and that lead consumers adhere to the production process seeking only subjective compensations, thus transforming themselves into an unpaid workforce for the companies.Este artigo apresenta resultados de uma pesquisa que objetivou analisar as relações de trabalho em organizações de uma indústria criativa: as editoras voltadas para o público infantojuvenil. As relações de trabalho referem-se a questões organizativas e a relações pessoais com o trabalho. Para tal estudo, foi realizada pesquisa exploratória, com evidências de cunho qualitativo, relativas a seis editoras sediadas nos estados de Minas Gerais, Rio de Janeiro e São Paulo. Os dados foram analisados de forma interpretativa, recorrendo-se à triangulação de evidências, a partir das seguintes fontes: i) entrevistas em profundidade, realizadas com os seis respectivos editores responsáveis; ii) observação direta nas editoras e iii) consultas a sites de comunidades de consumidores ligados aos produtos dessas editoras. Os resultados indicam que as práticas de gestão adotadas envolvem não só flexibilidade organizativa, mas, principalmente, um entendimento ampliado do processo de produção e de consumo do bem cultural (livro), que passa pela integração de editores, autores e consumidores, via formação de comunidades virtuais atuando de forma simbiótica. Nessa relação, as editoras buscam sobrevivência e viabilidade comercial, enquanto os consumidores buscam sustentação identitária – o que os leva a se envolver no processo produtivo sem visar compensação financeira, mas retornos de ordem subjetiva, constituindo força de trabalho não remunerada para as editoras.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2011-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5208Cadernos EBAPE.BR; Vol. 9 No. 2 (2011); 360 a 376Cadernos EBAPE.BR; Vol. 9 Núm. 2 (2011); 360 a 376Cadernos EBAPE.BR; v. 9 n. 2 (2011); 360 a 3761679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5208/3942Costa, Isabel de Sá Affonso daBorges, Pedro XavierFreitas, Jorge Augusto de Sá Brito einfo:eu-repo/semantics/openAccess2016-10-10T17:29:18Zoai:ojs.periodicos.fgv.br:article/5208Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:34.357738Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
Productive relations in creative industries: work, cultural consumption and identity support in publishing companies Relações de produção em indústrias criativas: trabalho, consumo cultural e sustentação identitária em editoras infantojuvenis |
title |
Productive relations in creative industries: work, cultural consumption and identity support in publishing companies |
spellingShingle |
Productive relations in creative industries: work, cultural consumption and identity support in publishing companies Costa, Isabel de Sá Affonso da |
title_short |
Productive relations in creative industries: work, cultural consumption and identity support in publishing companies |
title_full |
Productive relations in creative industries: work, cultural consumption and identity support in publishing companies |
title_fullStr |
Productive relations in creative industries: work, cultural consumption and identity support in publishing companies |
title_full_unstemmed |
Productive relations in creative industries: work, cultural consumption and identity support in publishing companies |
title_sort |
Productive relations in creative industries: work, cultural consumption and identity support in publishing companies |
author |
Costa, Isabel de Sá Affonso da |
author_facet |
Costa, Isabel de Sá Affonso da Borges, Pedro Xavier Freitas, Jorge Augusto de Sá Brito e |
author_role |
author |
author2 |
Borges, Pedro Xavier Freitas, Jorge Augusto de Sá Brito e |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Costa, Isabel de Sá Affonso da Borges, Pedro Xavier Freitas, Jorge Augusto de Sá Brito e |
description |
This paper presents results of a study that aimed to explore work relations in a creative industry: children´´´´s and young adult literature publishing companies. Work relations refer to organizing practices and individual attitudes towards work. To achieve the research goals, an exploratory approach was adopted and qualitative evidence was gathered concerning six publishing companies located in Minas Gerais, Rio de Janeiro and São Paulo. Data were analyzed in an interpretive way, through evidence triangulation collected from the following sources: i) in-depth interviews with the six editors-in-chief; ii) direct observation at the publishing companies; iii) websites of virtual communities of consumers interested in the publishing companies’ products. The results indicate that managerial practices adopted by the publishing companies embrace organizing flexibility and, more significantly, that publishers have an extended understanding of the production and consumption processes of their cultural goods (books) that encompasses the integration of editors, authors and consumers in virtual communities of practice. In this relationship, the publishing companies pursue economic viability, while consumers pursue identity support – and that lead consumers adhere to the production process seeking only subjective compensations, thus transforming themselves into an unpaid workforce for the companies. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/5208 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/5208 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/5208/3942 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 9 No. 2 (2011); 360 a 376 Cadernos EBAPE.BR; Vol. 9 Núm. 2 (2011); 360 a 376 Cadernos EBAPE.BR; v. 9 n. 2 (2011); 360 a 376 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Cadernos EBAPE.BR |
collection |
Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
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